How people interact with our new and used car website changes from month to month, week to week, and day to day. These changes are often a reflection of what's happening with the economy.
For example, when economy is strong, car buys search queries are much more specific. For example many people query our car search engine with a Year, Make, and Model, such as new Honda Odyssey invoice price. This, in our opinion, indicates that the car buyer knows exactly what they want and is looking for the best new car price on a specific vehicle.
The same holds for used car searches, when times are good, many people who use our used car search engine look for "Used Cars City ST." That is to say they are just looking for general classified listings of used cars for sale in their area.
The query, used cars Atlanta GA, is one such example. Cleary people that type in such queries want to see a lot of cars, regardless of the used cars price or mpg rating.
When times are tougher, as they are now, many car buyers add additional adjectives to their queries and the main query become more general. For example, instead of searching for a new Toyota Tacoma, which is very specific, many surfers look for new vehicles based on price range and fuel economy mpg ratings.
Lately, many Americans are using our website to find new cars under $15,000. People that use this new car search term are more interested in finding the cheapest new cars that fit with their budget, and care less about which OEM manufactured the automobile.
Another popular term we see, especially with a slow economy and rising gasoline prices is 30 mpg cars. Again, these folks are not looking for a new Ford Expedition; they are looking for a new car that is cheap to operate.
Speaking of cheap, that's another adjective we see in more and more in our logs as the economy slides. So instead of looking for used cars in a city, people are getting more specific and searching for items like cheap used cars Memphis TN.
Yet another indication of the countires economic condition is search phrases for rebates and incentives, when time are good we'll see a lot of general terms for the different OEM rebates and incentives such as Hyundai incentives. One of the more popular terms we see lately are people asking what's the biggest rebate on a new car. Again when the economy is down people are looking specifically for new and used cars with the lowest prices, biggest discounts, and are cheap to own.