In a move that was not entirely unexpected, General Motors announced today that it was offering GM employee pricing to the public on most of its vehicles. The offer begins on August 20th and extends through September 2nd.
A birthday present to customers
The title to the press release reads: “Celebrating GM’s 100th Anniversary: The GM Employee Discount for Everyone “The price you pay is the price we pay – not a cent more” and is an effort by the company to rid itself of the remaining 2008 vehicles in inventory – especially the big SUV’s and pickup trucks that remain on dealer lots. Not only will customers be able to purchase vehicles at the no-haggle employee (GMS) price, but any rebates and incentives will also be deducted from that price, as well.
The Press Release
DETROIT - GM today announced the GM 100th Anniversary Sales Event, on virtually its entire lineup of 2008MY Chevrolet, Pontiac, Buick, GMC, Saturn, Cadillac, Saab and HUMMER vehicles from August 20 through September 2, 2008. The event features employee pricing on nearly all 2008MY vehicles, and select 2009MY vehicles in stock.
This program is designed to celebrate the company’s 100th anniversary by providing employee pricing to the public for a very limited time. GM’s combination of offering terrific MSRPs, and great incentives, offers customers a unique value opportunity as the company celebrates its centennial year and looks toward the future.
“We have 100 years of innovation behind us, but what’s ahead is even more exciting,” said Mark LaNeve, vice president, GM North America Vehicle Sales, Service and Marketing. “We brought the world electric starters, the fully automatic transmission, OnStar and fuel cell vehicles. It’s been a long history of technological leadership, and the result of that innovative spirit is on GM dealer’s lots today. To celebrate, we’re offering the employee discount to everyone on our 2008 and some of our 2009 models. This is a phenomenal offer for consumers.”
Here are the details:
• Customers can get employee (GMS) pricing at participating dealers on virtually all remaining 2008MY GM vehicles in stock. 2009MY vehicles eligible for employee pricing are the Chevrolet Cobalt and HHR, Pontiac Vibe and G5 and Cadillac CTS.
• Special stickers will be in vehicle windows at participating dealerships that show the bottom-line price customers will pay, taking into account the employee (GMS) price and all applicable incentives and rebate offers.
Excludes: 2008MY medium-duty trucks and most 2009 MY vehicles.
Customers should visit their neighborhood GM dealer for complete details and offer restrictions. For more information about GM’s current offers, visit: http://www.gm.com/vehicles/currentoffers/
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