In a move sure to bolster used car values and better compete in the lucrative certified used car market, Chrysler LLC today began offering an available upgrade to its certified pre-owned vehicles. And yes, the certified program really is called Brand Spankin’ Used.
Auburn Hills, Mich. - Chrysler LLC is bringing to market three new exclusive lifetime service contract upgrades for its Chrysler, Jeep® and Dodge certified pre-owned vehicles (CPOV): Lifetime Powertrain Care Coverage, Lifetime Added Care Plus and Lifetime Maximum Care.
These new certified pre-owned vehicle upgrades apply to most certified pre-owned vehicles and provide coverage to the first certified pre-owned vehicle owner in exactly the same way as a new car warranty. These lifetime plans build on the industry-leading Lifetime Powertrain Warranty that Chrysler currently offers on its new vehicles.
For added vehicle protection, customers will now have the opportunity to purchase additional component coverage on top of the Chrysler eight-year/80,000-mile powertrain warranty, and three-month/3,000-mile comprehensive warranty included with each certified pre-owned vehicle upon purchase.
“In a tough economy, certified pre-owned vehicles become an even more viable option for vehicle shoppers, so we wanted our pre-owned warranty options to offer the same level of protection as our new car warranties,” said Lisa Way, Senior Manager – Certified Pre-Owned Vehicles, Chrysler LLC. “Our pre-owned customers tell us that worry-free ownership is just as important to them as it is to new vehicle buyers. The plans provide Chrysler, Jeep and Dodge certified pre-owned vehicle dealers with an advantage over competitive certified pre-owned programs. At this time, no other OEM makes this type of coverage available for certified pre-owned units and no other franchised certified pre-owned dealers offer them.”
The Lifetime Powertrain Care Coverage upgrade guarantees the engine, transmission and driveline of certified pre-owned Chrysler, Jeep and Dodge vehicles for as long as they are owned by the original certified pre-owned vehicle buyer. Eligible vehicles include all Chrysler, Jeep and Dodge vehicles with an active eight-year/80,000-mile certified pre-owned vehicle warranty that are still within 48 months of the in-service date, and with 48,000 miles or less on the odometer.
In addition to the engine, transmission and driveline, the Lifetime Added Care Plus covers the steering, air conditioning, brakes, engine cooling system, fuel system, anti-lock brakes, electrical system, expanded electrical components, front and rear suspensions, power group, instrumentation and luxury group components beyond the vehicle’s factory warranty and for as long as the original CPOV buyer owns the vehicle.
Offering the customer complete peace of mind, the Lifetime Maximum Care covers 5,000 plus components. It is so comprehensive, there are only a few exclusions. Chrysler, Jeep and Dodge certified pre-owned vehicle dealers who sell this package will provide owners with a plan that offers complete mechanical component coverage for as long as the customer owns the vehicle.
Customers should contact their local Chrysler, Jeep or Dodge dealer for details on warranty selection.
Eligibility Requirements
The new plans cover the first certified pre-owned vehicle owner and are not transferable except in the states of Florida ($40 transfer fee) and North Carolina ($50 transfer fee).
The certified pre-owned vehicle lifetime upgrade plans are not available for Dodge Viper, Dodge Sprinter, all SRT models, diesel-equipped models and all Dodge Ram Chassis Cabs, as well as vehicles used for police, taxi, limo, postal delivery or ambulance service.
Tags: brand spankin’ used, Carfax, Chrysler, Dodge, Jeep, maximum care
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