The first two episodes are in the can and a third one is on the way as Audi spoofs Mercedes-Benz, BMW and Lexus.
I’ll have some turkey with a side of dysfunction
Audi has come up with a winner, no doubt about it. But you’d be mistaken if you thought I was talking about the hot-hatch A3, the stunning TT or this summer’s coolest movie tie-in, the “Iron Man” R8. No, my friend, what we’re talking about here at LotPro.com is Audi’s newest viral marketing campaign.
“Meet the Beckers”
According to Audi, what we have here is your typical upper-class family. Marcus Becker is the paterfamilias. It appears that he is married to, at the very least, wife number three. To add to this shortcoming, he has no idea (shared by many of us) how to decipher the controls in his Mercedes S-Class that would enable him to turn off the windshield wipers or cancel the turn signals.
Son Louis drives a Lexus and he and his wife have managed to spawn a pair of twins straight out of a Stephen King novel. As the plot progresses, we find out that he has a strange affinity for frozen turkey.
Billy Becker is the family yuppie. As expected, Billy drives a BMW convertible, belongs to the girlfriend-of-the-month club, cuts off Priuses by passing on the right and sports a Bluetooth headset permanently attached to his right ear.
So much for the other three luxury brands
Is there any sanity amid such mayhem? Of course there is. Jason Becker, Audi owner, offers to take his girlfriend, Beth, to the train station in order avoid his family of “freaks.” She refuses to believe him and, from there, we know it’s off to the races.
During all this, Audi does a great job of disparaging the other brands without naming names – using a rapier as opposed to getting bludgeoned. Nice job, guys.
To join the hilarity, visit the official site at www.meetthebeckers.com. Enjoy!
Tags: a3, audi, BMW, iron man, Lexus, mercedes, r8, s-class, stephen king, tt
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