2009 Detroit Auto Show – Lincoln

Fords premium division is back in the game with new engines new models and the possibility of a new market niche.

Back from the brink

Just over ten years ago, Lincoln was the top-selling luxury brand in America. But shortly after that, the division fell on hard times. Eclipsed by Lexus and cross-town rival Cadillac, Ford’s luxury marque was all but given up for dead. But much like a Rocky movie (we hope you’re thinking of the first one), the carmaker has, once again, picked itself up from the mat and is back in the fight with a string of recent hits.

But the luxury and near-luxury car markets are moving targets and the fight can only be won with fresh, new product. So this year’s Detroit Auto Show saw the brand ready to continue the string of new products with the following offerings:

2010 Lincoln MKZ

With a complete redesign for 2010, the MKZ no longer looks like the red-headed stepchild of the Ford Fusion and Mercury Milan. The all-new interior is luxurious and is trimmed in real wood and aluminum and includes the latest version of the Microsoft-developed Sync® infotainment system.

Outside, the MKZ borrows design cues from the stunning MKR concept with Lincoln’s new signature waterfall grill as well as wide horizontal LED tail lamps.

2010 Lincoln MKS EcoBoost

Shakespeare once said “if music be the food of love, play on.” If Bill were around today and he had a chance to drive the new EcoBoost-equipped Lincoln MKS, he might very well say, “if EcoBoost is what being green is all about, I like it!”

The latest V-6 from Ford certainly doesn’t act like one. This twin-turbocharged, 3.5 liter direct-injected powerplant produces 355 hp and 350 lb.-ft. of torque and Ford expects it to produce EPA numbers of 16 mpg city and 25 mpg highway. The engine will be mated to a 6-speed automatic transmission and the entire package will only be available with all-wheel drive versions of the MKS.

2010 Lincoln MKT

Sales of the all-new MKT crossover will begin later on this summer. Based on the same vehicle architecture that spawned the Ford Flex, the MKT will be available in either six or seven-passenger configurations.

Up front, the new crossover sports Lincoln’s trademark waterfall grill while the stern features a full-width horizontal tail lamp. Engine choices include a 3.7 liter 268 horsepower V-6 as well as the aforementioned 3.5 liter EcoBoost engine (again, with all-wheel drive only).

The MKT comes with a slew of standard amenities including 20 GB hard drive for music storage, heated and cooled front seats, ambient lighting, panoramic moon roof and Ford’s new reverse-sensing parking assist system.

Lincoln C Concept

We must not be in Kansas anymore, because the C Concept represents the first look at what might be a future C segment vehicle in the Lincoln lineup.

Based on the same vehicle architecture as the European Ford Focus and the Mazda3, the C shows what direction Lincoln might take if it were to expand its horizon to include smaller and more city and eco friendly vehicles.

Much of the design is typical concept vehicle “kitsch” with suicide doors, floating seats and DUB-inspired 20” wheels. The bustle-back look is reminiscent of recent Renault M´egane models, although the placement of the full-width tail lamp just above the shoulder line is all Lincoln.

While much of the detailing is the stuff of dreams, the fact that the C is based on current Ford technology means that the company could be seriously considering entering the segment a` la the MINI.

Tags: ecoboost, Ford, ford flex, ford focus, Ford Fusion, lincoln, lincoln c concept, lincoln mks, lincoln mkt, lincoln mkz, mazda3, mercury, Mercury Milan, microsoft, MINI, sync