Kia Unveils New MPV Concept at Geneva

Along with a range of idle stop and go cars the Korean automaker will be unveiling a new MPV concept called Kia No3.

Koreans are the new Japanese

The Korean automakers are rapidly becoming to the new millennium what the Japanese automakers were to the 70’s and 80’s. Back then, Honda, Toyota and Datsun rode the wave of relatively cheap labor and high quality to establish themselves as the brands to beat in the low to midsize passenger car segment.

And just as those brands became mainstream, the Korean automakers Hyundai, Kia and Daewoo (which failed on its own but has a presence in GM-branded models) were quick to follow in their footsteps. Although there were initial issues with quality and durability (the initial Japanese vehicles, you’ll recall, rusted hideously), these were addressed with better quality and some of the longest and most comprehensive new vehicle warranties in the industry.

And just like the Japanese, the initial Korean offerings were, shall we say, somewhat lacking in the styling department. That has also changed in recent years. The new Hyundai Genesis sedan, while somewhat derivative, is quite striking and the coupe variant has the aggressive looks of a serious performer.

New Kia Concept

Kia, for its part, has not been sitting idly by as its sister company grabs all the glory. The new Soul, soon to be in dealer showrooms, is a genuine competitor in the mini hauler segment now occupied by the Scion xB and the soon-to-be-available Nissan Cube while the new Forte sedan is scheduled to replace the forgettable Spectra sometime this summer.

As part of this new product onslaught, Kia introduced a mini-truck concept, the Soul’ster, at this year’s NAIAS and today, the company announced that it is about to introduce a second concept, this one an MPV, at the upcoming Geneva Motor Show on March third. Here is the press release from Kia:

(SEOUL) February 24, 2009 — Kia will be displaying an all-new MPV concept, a range of Idle Stop & Go cars and an innovative hybrid at the 79th Salon International de l’Auto which opens in Geneva on 3 March.  There will be a total of 18 vehicles on the Kia stand [Stand 5231, Hall 5] including three models making their first appearance in Switzerland – the Kia Soul, upgraded 2009 Kia Sportage compact SUV and upgraded new-look 2009 Kia Optima sedan.

All-new, the Kia No 3 Concept Car redefines the small MPV genre by creating a beautiful car that is also fun-to-drive.  The concept features a unique extended windscreen and panorama glass roof with a diagonal supporting bar, an automatic sun visor and the new ‘face of Kia’ displays the front grille, head lamps and brand logo in a new constellation.  The 159.25 inch long concept is finished in matte Titanium Grey with contrasting gloss-white accents.

Kia cee’d ISG

The new Kia cee’d ISG (Idle Stop & Go) models, which offer up to 15% fuel savings in city driving, are now on sale in many countries across Europe.  Kia’s innovative ISG system automatically switches the engine off when the car is stopped in traffic and restarts the engine instantly when the driver wishes to move off.  Kia cee’d ISG cars are available with a choice of 1.4-litre and 1.6-litre gasoline engines and each of the three cee’d family body styles – five-door hatchback, five-door sporty wagon and three-door pro_cee’d.  The 1.4-litre ISG models at Geneva have a 137 g/km CO2 rating.

Kia cee’d Hybrid

Kia Motors has produced a fleet of prototype Kia cee’d Hybrid cars especially for testing and evaluation in Europe.  The cee’d Hybrid uses an upgraded powertrain with Kia’s Gamma 1.6-litre gasoline engine, mated to a 20 hp, 77.5 lb.-ft. AC synchronized electric motor, a CVT transmission and the new ISG (Idle Stop & Go) system.  Kia calculates that the cee’d Hybrid accelerates to 62 mph in 11.8 seconds and can reach a top speed of 115 mph.  The prototype achieves fuel consumption of 49 mpg and a CO2 figure of 109 g/km – down 25% compared to the standard 1.6-litre gasoline cee’d.

Tags: daewoo, datsun, forte, Honda, Hyundai, hyundai genesis, KIA, kia cee'd hybrid, kia cee'd isg, kia ceed, kia no 3, kia no 3 concept car, kia optima, kia soul, kia sportage, nissan cube, salon international de l'auto, scion xb, Spectra, Toyota