Soul Named Best Value by TAWA

The Texas Auto Writers Association holds their annual Spring Challenge and the new Kia Soul is named best value.

The Soul rolls

Here at LotPro.com, we see that Kia Motors has announced that its 2010 Soul urban passenger vehicle has been named “Best Value” in the Writer’s Choice Awards for the 2009 Texas Auto Writers Association (TAWA) Challenge, held at the Texas Motor Speedway from April 26th to 28th.

One of only 5 vehicles honored (the other categories include Car of Texas, The Family Car of Texas, Most Innovative, Best New Design and Best Use of Technology), the Soul was chosen for “its smart combination of attractive pricing, long list of accessories and standard safety features.”

Soul is just the beginning

“Soul is just one of many all-new vehicles Kia will be launching throughout the next year with a heavy focus on design and value,” said Michael Sprague, vice president of marketing, KMA. “We recognize the high-level of competition during these events and are pleased that members of TAWA appreciate Soul’s value, standard features and available accessories.”

Pricing for Kia’s newest hatchback begins at $13,300(excluding freight, taxes and fees) for the base trim, while Soul+ starts at $14,950 and tops out at $17,100 when all options are included. Moving up to the Soul! (Exclaim) offers a price beginning at $16,950 and peaks at $17,900 with all available options included and the Soul sport starts at $16,950 and tops out at $18,600 with all available options included.

Kia Forte

In addition to the Soul, Kia will also introduce an all-new replacement for the Spectra sedan (the five door hatch has essentially been replaced by the Soul) called the Forte, a coupe version of the Forte called the Forte Koup and a totally restyled and re-engineered Sorento sport utility. Also in the pipeline is a replacement for the unfortunately styled Amanti luxury sedan, code-named the VG.

Kia Forte Koup

Deep in the heart

Everything is big in Texas. The state the biggest pickup truck market in the world and the Spring Challenge is sponsored and attended by writers from every corner of the Lone Star State. Members of the Texas-based media association have the opportunity to test drive sports cars, sedans, crossovers, roadsters, coupes, and vans in a controlled environment and evaluate each vehicle against others entered in the competition.

Tags: kia forte, kia forte koup, kia soul, Sorento, soul, Spectra, tawa, texas auto writers association