New limited run special edition is the first from the Korean automaker
Another way to roll
Kia Motors America today rolled out the first special addition of its all-new mini people hauler, the Soul. Dubbed the 2010 Denim Kia Soul, it signals the second salvo from the Koreans for the hearts and minds of the Gen-Y’ers in its intended audience.
According to the PR blurb, the new special edition is “a unique iteration of the popular urban passenger vehicle that further emphasizes Soul’s cutting edge style and youthful, fun character.” In addition, “the special-edition Denim Soul provides consumers with even more personalization options.” So what does it offer over more plebian editions?
Special features
It turns out that the Denim edition is based on the Soul+ model and, as such, offers keyless entry, privacy glass, body-color door handles, power mirrors, 16” alloys, cruise and Bluetooth along with the uplevel 2.0 liter 142 hp 4-banger.
Other standard features include such amenities as air conditioning, tilt wheel, power locks and windows, ABS, stability and traction control, Electronic Brake Distribution and brake assist.
Inside, other plus features also include an AM/FM/CD/MP3 audio system with SIRIUS capability (including a 3 month complimentary subscription) and USB and auxiliary input jacks with full iPod® controllability via the head unit and steering wheel controls with an optional iPod cable.
To this mix, the Denim version adds a unique “denim” (what else?) exterior color, white side-view mirrors, 18” alloy wheels and front fender turn signal indicator lights, a wing-type rear spoiler and a white off-set racing stripe that extends from just below the front grille back to the rear bumper. Also included is the Audio Upgrade Package (a $400 stand alone option on the plus) that adds a center speaker, subwoofer, external 315 watt amp and “speaker lights that pulse to the beat of the music.” Rock on.
Pricing
Pricing for the Denim starts at $17,995 for the 5-speed manually-equipped version and $18,945 for the automatic (representing a $2,350 premium over the standard Soul+).
According to Michael Sprague, vice president of marketing at Kia Motors America, the new Denim version “illustrates our commitment to fresh design, even on a vehicle that’s been in the marketplace only a few months, and it’s the first of more special editions to be offered in 2010 for the recently introduced Kia Soul.”
Tags: bluetooth, denim kia soul, denim soul, iPod, KIA, kia motors, kia motors america, kia soul, soul, soul plus, special edition denim soul
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