The inaugural Motorist Choice Awards have been given out by AutoPacific and IntelliChoice
Step right up
At LotPro.com, we’re continually amazed at the number of awards that are handed out annually to the various manufacturers. It all began with the Motor Trend Car of the Year award in 1949. In 1970, Motor Trend added to its award by creating the Import Car of the Year category and, in 1979, the Truck of the Year added a third trophy to the mix.
Not to be outdone, Car and Driver Magazine began its “Ten Best” list in 1983 while four years later the results of the first Initial Quality Survey from J.D. Power and Associates were published and more hardware was passed out.
Since then, it seems as if everyone with a clipboard and a list of questions has jumped on the automotive survey bandwagon as car manufacturers seek to distinguish themselves from one another even as the quality competition tightens and the distance between first and last place grows ever smaller.
2009 Motorist Choice Awards
Today, two California-based marketing research firms, AutoPacific and IntelliChoice.com, have combined the owner satisfaction scores from one company to the cost and value analysis from the other to come up with yet another award which, it seems, is designed to uncover certain est-like qualities and “To find and honor those vehicles that speak to both the hearts and wallets of car buyers.”
“Automakers have long known that car buyers are looking for outstanding value, and want to be proud of the car they drive” said James Bell, publisher and editor of IntelliChoice.com. “This is data that helps consumers make purchase decisions. Every car winning a Motorist Choice Award is a defendable purchase, and their owners will be pleased, both financially and behind the wheel.”
In any case, here is the list of winners:
Tags: auto pacific, car and driver magazine, import car of the year, initial quality survey, intellichoice, j.d. power and associates, motor trend, motor trend car of the year, motorist choice awards, truck of the year
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