The German manufacturer expands its IPTV worldwide to the enjoyment of all performance aficionados
Performance television
BMW announced on Wednesday that following the successful completion of a two-year beta phase, its extended IPTV went online on August 26th. Although the site will eventually be offered in thirteen languages (the German site is www.bmw.tv), an English version is available immediately at www.bmw.tv/com.
According to the company, the website “will continue to focus on the fields of motoring, innovation, lifestyle and sports – which pretty much covers everything outside the bedroom.
Site features
Visitors to BMW TV are able to access all video content in full HD quality. Other “clickable” videos contain embedded hotspots that will enable viewers to call up information on cars and other products throughout the video. The international website (the English version) also offers a 3D media library that will allow visitors to directly access videos.
During our first visit to the site here at LotPro.com, we were immediately entertained by the “Chris Pfeiffer rides BMW Tower” video, as the current Stunt Riding World Champion rides up to, into, and to the top of the BMW Tower in Munich – all the while doing donuts, wheelies, stoppies and burnouts.
Major areas of the site include “New” videos, as well as videos related to “Automobiles”, “Sport”, “Development” and “Motorcycles”. The BMW Magazine portion includes stories of special interest (“Luca and Giorgia Ferrari from Italy and their 1956 BMW Isetta 300”) as well as a history of the BMW brand, while the 3D Media Center allows visitors to visually pick out their favorite videos. You can also link to over 100 local BMW sites as well as to the iTunes site.
Prepare to be entertained
There are currently nearly 300 videos as well as 7 articles available on the site, and BMW plans on adding many more in the future. Users can also subscribe to the BMW TV program preview newsletter as well as RSS feeds.
Tags: BMW, bmw isetta, bmw tv, chris pfeiffer, chris pfeiffer rides bmw tower, ferrari, iptv, itunes
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