Ford World Headquarters glows pink in the fight against breast cancer.
More than cars
At LotPro.com we recognize the fact that, while they’re fun, there are many more important things in life than just cars. And, having had a grandmother die from it, a mother suffer from it and a sister-in-law become a survivor of it, right at the top of that list for me would be finding a cure for breast cancer.
Last week, Ford Motor Company closed out October, which is National Breast Cancer Awareness Month, by reaffirming its support of Susan G. Komen for the Cure® , to which, over the past 15 years, it has dedicated more than $100 million, by illuminating its “Glass House” world headquarters in pink on Monday, October 26th and Tuesday, October 27th.
Warriors in Pink
Ford created its Warriors in Pink campaign to, according to the company, “recognize the strength and courage it takes to deal with the everyday challenges of fighting breast cancer 365 days a year.”
Mark Fields, President of the Americas, Ford Motor Company, spoke about the program just before Monday’s lighting ceremony in Dearborn. “With the Ford Warriors in Pink program, we continually strive to encourage women and men everywhere to join the fight and be a part of the cure for breast cancer. For 15 years, Ford has been committed to fighting breast cancer, standing up for the cause no matter the month. Tonight’s ceremony is designed to show our support for all those affected by the disease.”
How you can help
In addition to raising awareness of breast cancer, Ford is offering 2 ways that customers can support the Warriors in Pink campaign:
• Limited edition Ford Warriors in Pink apparel is sold exclusively at www.fordcares.com, and 100 percent of the net proceeds directly benefit Susan G. Komen for the Cure.
• When you test-drive a Ford vehicle from now until December 31, 2009, Ford will donate $20 to Susan G. Komen for the Cure® on your behalf – to the Komen Affiliate in the city of your choice.
Tags: Ford, ford glass house, ford motor company, susan g komen, warriors in pink
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