The Specialty Equipment Market Association show officially opened its doors today as we attempt to cover some of the highlights
3d Carbon Mustang
Not your ordinary show
The Specialty Equipment Market Association (originally the Speed Equipment Market Association) was formed in 1963 by such automotive luminaries as Roy Richter of Bell Auto Parts (Cragar Equipment, Bell Helmets), Dean Moon of Moon Equipment Company and Ed Iskenderian of ISKY Racing Cams fame.
The association now consists of over 7,000 companies and annually sponsors the SEMA Show that is held every year in Las Vegas as part of the Automotive Aftermarket Industry Week. Unlike other auto shows, SEMA is reserved for manufacturers, buyers, exhibitors and members of the media and is not open to the general public.
Nonetheless, the annual SEMA extravaganza attracts more than its share of attention, in large part due to the many over-the-top concept vehicles that have become a mainstay of the show. So in that light, we present some of this year’s highlights:
Vaughn Gittin Jr Mustang
Ford
Ford is at the top of the list this year in no small part due to its position as featured automaker at this year’s show.
Paul's High Performance Mustang
Mustang
As part of the pony car’s 45th year, Ford recently launched a web site, www.the2010Mustang.com, that allows users to customize their own virtual Mustangs online. In just over 2 months, more than 1 million custom ‘Stangs have been created on the site.
At the SEMA show, itself, no fewer than eight Mustangs, customized by various companies, including Ford, will be present on the show floor.
mobsteel Taurus SHO
Taurus
The new 2010 Ford Taurus will appear at the show for the first time this year. Mobsteel of Brighton, Michigan has produced a menacing blacked-out version of the Taurus SHO, while MRT-Direct of Plymouth, Michigan has one that features a brilliant red exterior with candied cherry roof and a custom hood.
MRT Ford Fusion T4
Fusion
MRT-Direct also had a hand in customizing a 2010 Ford Fusion, giving a metallic blue model a black out roof, hood and spoiler while adding an intercooled turbocharger, coil-over suspension and six-speed manual transmission.
all images courtesy of Ford Motor Company
Tags: bell helmets, cragar equipment, Ford Fusion, ford mustang, ford taurus, fusion, Mobsteel, moon equipment company isky racing cams, mustang, sema, specialty equipment market association, taurus, taurus sho
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