Motor Trend bestows its annual Car of the Year award on the entire 2010 Ford Fusion line
1958 Thunderbird
COTY award
In 1949, Motor Trend became the first U.S. magazine to offer a Car of the Year award. For the next 50 years, it was handed out to domestic vehicles only (an Import Car of the Year category was established in 1970 and the two were combined for the 2000 award year).
As hindsight is inevitably 20/20, it’s easy to knock some of the past recipients, such as the 1971 Chevrolet Vega (with its engine block design that led to a history of head gasket failures), the 1980 Chevrolet Citation (that set a new standard in fwd-induced torque steer) and the 1983 AMC/Renault Alliance (which has been universally acknowledged to have been perhaps the magazine’s greatest faux pas).
But that being said, the Motor Trend Car of the Year award has also been bestowed on many of the most historically significant vehicles to grace our roads, including the 1958 Ford Thunderbird, the 1966 Oldsmobile Toronado, the 1968 Pontiac GTO, the 1985 Volkswagen GTI, the 1998 Chevrolet Corvette and the 2005 Chrysler 300.
2010 nominees
For 2010, there were 23 contenders for the Motor Trend COTY award. As usual, vehicle eligibility is determined by a totally new or substantial redesign and all vehicles must have been available for sale between now and November 1st of the previous year. The list for 2010 was comprised of the following vehicles:
BMW 7 Series
BMW Z4
Buick LaCrosse
Chevrolet Camaro
Ford Mustang
Ford Fusion
Ford Taurus /SHO
Honda Insight
Hyundai Genesis Coupe
Kia Forte Koup
Kia Soul
Lexus HS 250h
Mazda3
Mercedes-Benz E-Class Coupe
Mercedes-Benz E-Class Sedan
Nissan 370Z
Nissan Cube
Porsche Panamera
Subaru Legacy
Suzuki Kizashi
Toyota Prius
Volkswagen Golf /GTI
Volkswagen Routan
2010 Ford Fusion
In a first-ever live webcast event, Motor Trend announced this afternoon that the entire 2010 Ford Fusion model line had taken the honors for the 2010 Motor Trend Car of the Year.
“Ford has proven its resilience in these tough times by delivering to market a car with broad appeal to a broad range of consumers,” said Angus MacKenzie, MOTOR TREND editor-in-chief. “The Fusion range has matured into a competitive roster of midsize sedans, able to compete with sales juggernauts such as the Toyota Camry and Honda Accord. It is no surprise the Fusion now ranks in the top 10 best-selling cars in America.”
Mark Fields, Angus MacKenzie, Derrick Kuzak
There to receive the award for Ford Motor Company was a plethora of executives from the company, including Mark Fields, executive vice president of the company and president, The Americas.
“The MOTOR TREND Car of the Year award is another testament of our commitment to delivering a world-class car lineup,” said Derrick Kuzak, group vice president, Ford Global Product Development, who accepted the golden calipers on behalf of the Ford team. “Whether it is the best-in-class fuel economy or quality unsurpassed by Toyota or Honda, the Fusion and Fusion Hybrid are clear evidence that Ford is serious about our car lineup.”
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