The AutoPacific group of Tustin California today released the results of its annual national survey that measures customer satisfaction with new vehicles.
Cadillac and Hyundai biggest winners
Here at LotPro.com, we see where AutoPacific today released its 13th annual Vehicle Satisfaction Awards (VSA) based on the results of a national survey of over 25,000 new vehicle owners and lessees.
Hyundai Genesis
Noting that the current survey was conducted “in the most challenging auto sales market in years,” the company also announced that “even with the turmoil surrounding General Motors,” Cadillac, for the second year in a row, ranked highest with new car owners and took the Highest Satisfaction Brand award.
Another bright spot in the survey was Hyundai, which climbed 11 places in the overall standings, more than any other manufacturer in the survey, earning itself the Rising Star award for 2009. Not only did the company score more points in 40 of 48 rating categories over last year’s results, two of the Korean manufacturer’s models garnered VSA awards this year in their respective categories – the Genesis for Aspirational Luxury Car and the Sonata in the Premium Mid-size car category.
“These are difficult times, with news of automaker bankruptcies, companies restructuring and dealer closures a daily occurrence,” says George Peterson, president of AutoPacific. “Clearly, the dynamics surrounding the Vehicle Satisfaction Award in 2009 are far different from anything we’ve seen in many years. Winners needed to overachieve to earn their awards.”
Honda Fit Sport
Award Winners
The survey focused on buyers of new vehicles that either purchased or leased them during the fourth quarter of 2008 – just as the economic downturn was pummeling the auto industry.
Although the complete list of winners is listed below, it should also be noted that the vehicle that registered the highest overall satisfaction for the reporting period was the Lexus LS – scoring 99 points above the industry average. The highest scoring truck, the Cadillac Escalade, also contributed mightily to that brand’s overall win.
.jpg)
2010 Ford Fusion
Multiple award winners included Toyota with 6 (including 2 for Lexus and 1 for Scion), Ford with 4, (including 1 for the Lincoln brand), Hyundai/Kia with 3 (2 for Hyundai, 1 for Kia) , Chrysler with 2 (1 for the Dodge brand and 1 for its Jeep division) and General Motors with 2 (1 for Cadillac and 1 for its Chevrolet brand).
Other manufacturers on the list are Honda, Land Rover, Mazda, Mitsubishi, Porsche and VW.
.jpg)
2009 Dodge Ram
Highest Satisfaction as a Brand: Cadillac
2009 Rising Star: Hyundai
Passenger Car Categories and Winners:
Premium Luxury Car Lexus LS
Aspirational Luxury Car Hyundai Genesis
Luxury Large Car Lincoln Town Car
Luxury Mid-Size Car Lexus ES
Premium Mid-Size Car Hyundai Sonata
Mid-Size Car Ford Fusion
Image Compact Car Toyota Prius
Compact Car Mitsubishi Lancer
Economy Car Honda Fit
Sports Car Porsche 911
Sporty Car Scion tC
Light Truck Categories and Winners:
Large Pickup Dodge Ram 1500
Compact Pickup Ford Explorer Sport Trac
Luxury Sport Utility Cadillac Escalade
Large Sport Utility Chevrolet Tahoe
Premium Mid-Size Sport Utility Ford Explorer
Mid-Size Sport Utility Jeep Liberty
Luxury Crossover SUV Land Rover LR2
Large Crossover SUV Mazda CX-9
Premium Mid-Size Crossover SUV Toyota Venza
Mid-Size Crossover SUV Volkswagen Tiguan
Compact Crossover SUV Kia Sportage
Minivan Toyota Sienna
Tags: autopacific, cadillac, Cadillac Escalade, chevrolet tahoe, Chrysler, Dodge, dodge ram 1500, Ford, ford explorer, Ford Explorer Sport Trac, Ford Fusion, Honda, Honda Fit, Hyundai, hyundai genesis, hyundai sonata, Jeep, jeep liberty, KIA, kia sportage, land rover, Land Rover LR2, Lexus, Lexus ES, Lexus LS, lincoln, Lincoln Town Car, Mazda CX-9, mitsubishi, mitsubishi lancer, porsche, porsche 911, scion, Scion Tc, Toyota, Toyota Prius, Toyota Sienna, Toyota Venza, vehicle satisfaction awards, Volkswagen, Volkswagen Tiguan, vw
Posted in Car | Post a Comment | RSS Feed
