Partnering with outside companies to promote their new cars has long been a staple of the auto industry. Even in the case of using video game companies, it’s a “been there done that” scenario for the most part.
But this time around, Chrysler has taken it a step further. In addition its Jeep division being named as the “exclusive automotive partner” in the upcoming launch of Activision Publishing’s Call of Duty: Modern Warfare 3 (due to be released on November 8th), Jeep has announced a new limited-edition model tied to the promotion.
Call of Duty: MW3 Special Edition
Arriving in Jeep new car dealer showrooms this November, the 2012 Jeep Wrangler Call of Duty: MW3 Special Edition (a name that hardly rolls off the tongue easily) will coincide with the game’s launch and will be available as either a two-door or four-door (based on the Jeep Wrangler Unlimited) model.
Although we’re not familiar with the game, those of you that are will undoubtedly understand the fact that it will include “an in-game integration into the epic single-player storyline of ‘Call of Duty: Modern Warfare 3,’ a Spec-Ops level and the title’s much anticipated multiplayer experience”, because we sure don’t.
Rather than going over all the specs, here is how it was put in the press release:
The 2012 Jeep Wrangler and Wrangler Unlimited Call of Duty: MW3 Special Edition is based on the Jeep Wrangler Rubicon model and features Rubicon wheels finished in semi-gloss black. Available in Black or Bright Silver, the exterior features “Call of Duty: MW3 Special Edition” graphics on the front fenders and spare tire cover.
The vehicle also features a unique “power-dome” hood, along with such Mopar® accessories as a winch-ready front bumper, rear bumper, rock rails, taillamp guards and a fuel-filler door. Inspired by the most recent version of Activision’s popular “Call of Duty” games, the new limited-edition Wrangler delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.
Available dealer-installed Mopar performance parts include a Warn winch, 2-inch lift kit and classic five-spoke wheels.
Interior appointments include model-specific black seats with accent stitching and Call of Duty logos, unique gauge cluster graphics, dashboard serialized plaque, dashboard grab handle with logo, accent stitching on arm rest, console lid, and steering wheel, Mopar Slush Mats with logo, and rear cargo mat with logo (Unlimited only).
2012 Jeep upgrades
As a 2012 model, both the 2012 Jeep Wrangler Call of Duty: MW3 and 2012 Jeep Wrangler Unlimited Call of Duty: MW3 Special Editions will receive upgrades over 2011 Wranglers including:
• The more fuel efficient and powerful Pentastar 3.6-liter V-6 engine replacing the previous 3.8-liter V-6 with 40 percent more horsepower and 10 percent more torque
• A new available five-speed automatic transmission
• The first application of a manual transmission to the Pentastar V-6
• Recently redesigned instrument panel, center stack and storage areas along with upgraded interior materials
• Upgraded door armrest areas and available heated, power mirrors