October 19th, 2012 by Steve Cypher

Taking a look at two more vehicles that will be on display at the Hyundai booth during the 2012 SEMA Show

Specialty Equipment Market Association Show

That may be its official name, but nobody really calls it that. Most everyone refers to this annual aftermarket extravaganza as the SEMA Show – an event held annually at Sin City Central – otherwise known as the Las Vegas Convention Center.

And despite the article’s mildly catchy title, it’s also a cinch that Hyundai will be displaying more than four vehicles at their booth when the show opens in just over two weeks.

ARK Veloster Concept

Taking a cue from alpine extreme sports enthusiasts, a 2013 Hyundai Veloster modified by ARK Performance features a weather-repellent interior and a snow-like pearl white exterior colors.

Interior materials include mildew-repellant leather and a WeatherTek material more commonly found in cold weather sports apparel. JPM coachworks is responsible for mixing that with a blend of Alcantara suede and Italian leather (not the Corinthian stuff).

Under the hood, modifications to the 1.6-liter direct injection engine include an ARK Performance DTS exhaust system, K&N intake System, Nitrous Express Proton Kit, ARK Oil Cooler, and BTRcc custom engine bay parts and tuning. As a result, out is up to 232 horsepower and 240 lb.-ft. of torque.

Hyundai Velocity Concept

Earlier this week, Hyundai released images of its Veloster-based “Velocity” factory-tuner concept, a joint project of the Design and Engineering divisions of Hyundai America Technical Center in So Cal.

It boasts 19 x 9.0 inch, HRE racing wheels, a lower body kit, front and rear brake cooling ducts, rear diffuser, oversized rear wing, and (ta-dah!) #1 racecar design graphic.

Cosworth engineers were let loose under the hood with modifications that include performance pistons, rods, turbocharger, intercooler, intake manifold, intake-charging design, fuel system and engine management. The result is a 1.6-liter four that produces upwards of 400 horsepower and 350 lb.-ft. of torque.

Other mods of note:

•    Sparco A1 WTX 5H Helmets, gloves, shoes, and seat belts
•    Race-Keeper Video GPS data Acquisition System
•    Katzkin custom suede leather interior
•    Raven and scarlet themed suede with red stitching
•    CPR Integrated Roll Bar
•    Velocity HATCI Design Body Kit
•    Front and rear braking airflow ducts
•    Lift-reducing rear diffuser
•    Integrated front splitter
•    Aero side skirt lip
•    Oversized rear wing spoiler
•    HRE P40 model 19 x 9.0” lightweight wheels
•    Brembo: 350x28mm two-piece Rotors and 4-Piston Calipers

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