That may be its official name, but nobody really calls it that. Most everyone refers to this annual aftermarket extravaganza as the SEMA Show – an event held annually at Sin City Central – otherwise known as the Las Vegas Convention Center.
And despite the article’s mildly catchy title, it’s also a cinch that Hyundai will be displaying more than four vehicles at their booth when the show opens in just over two weeks.
ARK Veloster Concept
Taking a cue from alpine extreme sports enthusiasts, a 2013 Hyundai Veloster modified by ARK Performance features a weather-repellent interior and a snow-like pearl white exterior colors.
Interior materials include mildew-repellant leather and a WeatherTek material more commonly found in cold weather sports apparel. JPM coachworks is responsible for mixing that with a blend of Alcantara suede and Italian leather (not the Corinthian stuff).
Under the hood, modifications to the 1.6-liter direct injection engine include an ARK Performance DTS exhaust system, K&N intake System, Nitrous Express Proton Kit, ARK Oil Cooler, and BTRcc custom engine bay parts and tuning. As a result, out is up to 232 horsepower and 240 lb.-ft. of torque.
Hyundai Velocity Concept
Earlier this week, Hyundai released images of its Veloster-based “Velocity” factory-tuner concept, a joint project of the Design and Engineering divisions of Hyundai America Technical Center in So Cal.
It boasts 19 x 9.0 inch, HRE racing wheels, a lower body kit, front and rear brake cooling ducts, rear diffuser, oversized rear wing, and (ta-dah!) #1 racecar design graphic.
Cosworth engineers were let loose under the hood with modifications that include performance pistons, rods, turbocharger, intercooler, intake manifold, intake-charging design, fuel system and engine management. The result is a 1.6-liter four that produces upwards of 400 horsepower and 350 lb.-ft. of torque.
Other mods of note:
• Sparco A1 WTX 5H Helmets, gloves, shoes, and seat belts
• Race-Keeper Video GPS data Acquisition System
• Katzkin custom suede leather interior
• Raven and scarlet themed suede with red stitching
• CPR Integrated Roll Bar
• Velocity HATCI Design Body Kit
• Front and rear braking airflow ducts
• Lift-reducing rear diffuser
• Integrated front splitter
• Aero side skirt lip
• Oversized rear wing spoiler
• HRE P40 model 19 x 9.0” lightweight wheels
• Brembo: 350x28mm two-piece Rotors and 4-Piston Calipers