October 21st, 2012 by Steve Cypher

Models include the 2013 Prius, Prius v and Prius Plug-In

Toyota Motor Sales, U.S.A., Inc. (TMS) has announced the pricing for the eco-advanced 2013 Prius, Prius v and Prius Plug-in models. All pricing for these three 2013 Prius Family members becomes effective October 2012.

The Prius adds a style-focused Persona Series Special Edition model, adding exterior changes and equipment to a Prius Three to create a distinct visual package. The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl. Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A “Persona Series” badge also helps distinguish the model. The Persona Special Edition’s interior is trimmed in charcoal-hued SofTex™ with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. The new Persona Special Edition has a MSRP of $27,130.

The MSRP on 2013 Prius has been increased by $200 on each of the five Prius equipment levels.

The model- by-model pricing increase for 2013 is detailed on that table below:

Prius Grade

Prius One (fleet only)
2012 MSRP: $23,015
2013 MSRP: $23,215
Chg ($): $200 MSRP
Chg (%): 0.87%

Prius Two
2012 MSRP: $24,000
2013 MSRP: $24,200 MSRP
Chg ($): $200 MSRP
Chg (%): 0.83%

Prius Three
2012 MSRP: $25,565
2013 MSRP: $25,765 MSRP
Chg ($): $200 MSRP
Chg (%): 0.78%

Prius Four
2012 MSRP: $28,235
2013 MSRP: $28,435
MSRP Chg ($): $200
MSRP Chg (%): 0.71%

Prius Five
2012 MSRP: $29,805
2013 MSRP: $30,005
MSRP Chg ($): $200
MSRP Chg (%): 0.67%

Prius Persona Series Special Edition
2012 MSRP: n/a
2013 MSRP: $27,130
MSRP Chg ($): n/a
MSRP Chg (%): n/a

The 2013 Prius v will be available in a new Seaglass Pearl exterior color. In addition, the Prius v Five will offer a SofTex-trimmed steering wheel. The Prius v has small pricing increases over 2012 pricing ranging from $100 to $155. The Prius v Two has increased from $26,550 to $26,650 for 2013, and Prius v Three pricing has increased from $27,315 to $27,415. The highly equipped Prius v Five has increased from $30,140 to $30,295.

Prius v Grade

Prius v Two
2012 MSRP: $26,550
2013 MSRP: $26,650
MSRP Chg ($): $100
MSRP Chg (%): 0.38%

Prius v Three
2012 MSRP: $27,315
2013 MSRP: $27,415
MSRP Chg ($): $100
MSRP Chg (%): 0.37%

Prius v Five
2012 MSRP: $30,140
2013 MSRP: $30,295
MSRP Chg ($): $155
MSRP Chg (%): 0.51%

For 2013, there are no price increases or equipment model changes for the Prius Plug-in. The Prius Plug-in first arrived in showrooms in February 2012.

Prius Plug-in Grade

Prius Plug-in

2012 MSRP: $32,000
2013 MSRP $32,000
MSRP Chg ($): $0
MSRP Chg (%): 0.00%

Prius Plug-in Advanced

2012 MSRP: $39,525
2013 MSRP: $39,525
MSRP Chg ($): $0
MSRP Chg (%): 0.00%

The MSRP for the 2013 Prius, Prius v, and Prius Plug-in does not include the delivery, processing, and handling (DPH) fee of $ 760. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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