November 11th, 2012 by Steve Cypher

Chrysler Group LLC honored as Manufacturer of the Year and Truck of the Year as well as Best Sedan at this years Ruedas ESPN Awards in Miami

The leading Spanish-language automotive radio show, Ruedas ESPN, has named Chrysler Group LLC “Manufacturer of the Year” at the 2012 Ruedas ESPN Awards in Miami, while “Truck of the Year” was awarded to the new 2013 Ram 1500 and the all-new 2013 Dodge Dart was honored as “Best Sedan.”

“We’re honored that Chrysler Group has been recognized by a leading voice of the Latino community,” said Fred Diaz, President and CEO — Ram Truck Brand and Chrysler de Mexico. “The new Ram 1500 is a symbol of the brand’s – and our company’s – commitment to hard work, determination and dependability, values shared with the Latino community.”

“Hispanic values are at the heart of our new Ram advertising campaign,” added Diaz. “Trucks are one of the top selling segments among Latinos. Our marketing, which is titled ‘A Todo, Con Todo,’ speaks credibly and authentically to our customers.”

The compact car segment, where the all-new 2013 Dodge Dart competes, is the top-selling segment in the Hispanic community. And Dodge is reaching out to Latinos with its new ad campaign “How to Make Cars,” which has been translated into Spanish and is resonating very well with consumers.

“It’s an honor for the Dodge Brand and the all-new Dart to receive the ‘Best Sedan’ award from Ruedas ESPN in recognition of the virtues that matter most to Hispanic car buyers,” said Reid Bigland, President and CEO, Dodge Brand. “This award validates our efforts to deliver a world-class car to our customers, that stands apart in style, value, performance, fuel economy and overall appeal.”

The Ruedas ESPN executive committee is responsible for generating nominations. A group of jurors, compiled of industry experts, selected the winners of the 12 basic categories. Winners are selected based on price, design, value, performance, fuel economy and appeal among Hispanic consumers.

“We certainly believe that Chrysler Group is doing an outstanding job by offering consumers very attractive and efficient vehicles, and that’s the main reason for the recurrent growth in their sales figures, month after month,” said Jaime Florez, Director and Host of Ruedas ESPN. “The new Dodge Dart and the improved Ram 1500 are great examples of that in their respective segments.”

The Ruedas ESPN Awards ceremony takes place today at the Miami Beach Convention Center as part of the 42nd edition of the Miami International Auto Show.


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