November 28th, 2012 by Steve Cypher

One of the first concept vehicles of the day unveiled on the floor of the Los Angeles Convention Center was the Hyundai Veloster C3 Roll Top concept. If you thought the Hyundai Veloster broke the mold, this thing shatters it.

Hyundai Veloster C3 Roll Top at LA Auto Show
Hyundai Veloster C3 Roll Top debut at 2012 LA Auto Show

An already unconventional design with its asymmetrical three doors and steeply downward racked roof, the C3 Roll Top concept adds a roll-able canvas roof and replaces the hatchback with a tailgate.

The three phases of Roll Top
The three phases of Roll Top

The result is a roof that can roll forward to create an open bed to store large objects for short trips, or roll backwards to create an open air convertible like feel. The result brings together elements of coupe, convertible, truck, and hatchback all in one unique package.

Hyundai Veloster C3 Roll Top
Showing off the Roll Top

It also answers observations we found during our Hyundai Veloster test drive, were it was felt the racked rear sloping roof limited rear headroom and available storage space along with the deep inset somewhat reduced available interior space. With the roll top concept that design limitation is thrown out the window completely.

C3 Roll Top with matching Fixie bike
C3 Roll Top with matching Fixie bike

Hyundai also chose its audience well in debuting the concept at the LA Auto Show where showing off the flexibility to a stow a kayak, surfboard, or bike goes over better then say the upcoming Detroit Auto Show.

Hyundai Veloster C3 Roll Top

Still for all its outdoor utility the vehicle is deeply urban themed. From it’s off color fixie bike inspired rear wheels to a rear deck made out of cut up skate boards the Veloster C3 Roll Top is downtown inspired. Even the roll top roof design is built off an industrial billboard truck tarp.

Hyundai Veloster C3 Roll Top with fixi bike
A low roof is no longer a problem

And of course to keep the concept as sexy as possible and sidestep the lack of lower end torque we found in our 2012 Hyundai Veloster driving impressions, the concept comes fully loaded with the same 1.6-liter turbocharged GDI four-cylinder engine found in the Veloster Turbo, which pumps out 201 horsepower at 6,000 rpm and 195 lb-ft of torque.

Hyundai Veloster C3 Roll Top

So will we ever see the Hyundai Veloster C3 Roll Top beyond the concept phase? Nobody knows, but a three door convertible shouldn’t be ruled out as crazy. After all the Veloster doesn’t exactly conform in the first place.


  • &#149 Based on the Veloster’s three-door coupe design
  • &#149 Dual-function convertible roof that rolls backwards and forwards
  • &#149 Tailgate replaces hatchback for added utility
  • &#149 Custom fixed-gear bicycle-inspired design
  • &#149 Repurposed skateboards line cargo floor
  • &#149 Repurposed industrial truck tarps create convertible soft top

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