It may not be as big an international event as the North American International Auto Show in Detroit, but if total acreage were to be included in the equation then Windy City show goers will find a great deal more at the McCormick Place event that runs through this Sunday.
Not the least of those real estate holdings is the Mopar Garage, safely ensconced at the back of the vast Chrysler displays just south of the Jeep riding experience (there’ll be more on that in an upcoming article) and taking up just over a thousand square feet of floor space.
“Customization is king,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “At Mopar, we offer more than 500,000 quality-tested parts and accessories throughout the world. In Chicago, we want to give show-goers an idea of how they can personalize and accessorize some of our new vehicles and furnish their garage in full Mopar style.”
Inside the “garage” itself are two vehicles: the new Dodge Dart-based Mopar ’13 and a “fully Moparized” SRT Viper. In addition to these two vehicles, the Chrysler parts brand has also assembled a wall full of “Moparabilia” plus a trophy case that houses both NHRA 2012 championship trophies won by Pro Stock driver Allen Johnson and Funny Car racer Jack Beckman.
In total, upwards of 300 Mopar performance parts and accessories will be on display at the Chicago show.
Mopar is also showing a number of high-end commercial-grade toolboxes that feature the brand’s logo and are now available to aficionados of the brand in three distinct colors: Mopar Blue, HEMI Orange and White (no description given).
For customers not wishing to stop at just that, Mopar is also introducing a full line of standard and commercial-grade custom cabinetry as well. Customers so inclined may visit www.wearmopar.com to purchase toolboxes and other Moparabilia.
Click here for a set of high resolution images on Flickr.