March 22nd, 2013 by Steve Cypher

In a bid to spice things up during the final model year of the current generation Toyota announces two 2013 Corolla Special Edition models

The heat is on

The current-generation Toyota Corolla has been with us since the 2009 model year. Even back then it was a little too bland for my tastes, but it did represent a solid value. Excitement? No. Dependability? Yes.

But despite these redeeming qualities the world has not stopped and the competition in the C-segment is, if anything, the most intense it has ever been. With vehicles like the Mazda Mazda3, Ford Focus, Chevrolet Cruze and Hyundai Elantra nipping at its heels, the Corolla is long overdue for an extreme makeover.

2013 Toyota Corolla Special Editions

The Furia Concept, unveiled at the 2013 Detroit Auto Show, is said to signal the design elements of the next-generation model, but with the new 2014 Corolla still on the horizon, Toyota must’ve felt it was time to gussie-up the current model one last time.

To that end, the Japanese manufacturer recently announced two special models of the 2013 edition “that will offer consumers appealing equipment at an attainable price point.

The two models will offer “unique standard features” packages for two trim levels, LE and S.

The LE is “targeted at consumers who value comfort and convenient entertainment” and features 16-inch alloy wheels, Display Audio with Navigation and a three-year subscription to Toyota’s Entune premium features package. Also included in its appropriately beige interior are heated leather seats, unique floor mats and badging as well as a special Black Current Metallic exterior color.

The S, which offers “youthful styling” will also come with 17-inch alloy wheels, Display Audio, Navigation, 3-year Entune package, special floor mats and badging as well as Sport fabric seats that coordinate with its Hot Lava exterior color.

Coming to a Toyota dealer near you

Just 2,240 LE and 5,250 SE models will be produced this spring and will be priced at $20,550 each plus a delivery, processing and handling fee of $750. Both should be arriving at your local Toyota dealer in late April.


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