We’ve said it before but it bears repeating: Texas is now the largest pickup market in the U.S. with one out of every six new ones now sold inside its borders. Texans, in fact, are so big on trucks that fully 21 years ago, in 1992, the Texas Auto Writers Association founded its “Texas Truck Rodeo.”
It would also appear that, with the economy on the upswing, in addition to those involved oil drilling, oil refining, cattle ranching, farming and construction, many urban cowboys are once again thinking of parking a pickup in front of their own suburban Ponderosas.
2014 Chevrolet Silverado High Country
With that in mind the General’s Chevrolet division again chose the Lone Star State to unveil yet another version of its 2014 Silverado. And although the High Country won’t carry any unique Texas badging, it is designed to compete with the high-end pickups from both Ford and Ram and lure Texans looking for more luxury in their rides into Chevy Showrooms.
“High Country will be the top model in the Silverado lineup, with a higher level of premium features and materials with a rich, Western themed appearance,” said Maria Rohrer, Silverado marketing director. “But at the same time, High Country is 100-percent Chevy truck, with the capability and dependability customers have relied on for more than 95 years.”
Outside, the High Country sets itself apart from more plebian Silverados with a chrome grille sporting horizontal bars set between halogen projector headlamps and above a body-color front grille. The rear bumper gets the same body-color treatment while 20-inch chrome wheels, wrapped in P275/55R20 all-season tires, are also standard.
Regardless of the exterior color, all High Country editions will come with a saddle brown leather interior. Up front, the buckets will be both heated and cooled with “High Country” logos stitched into the headrests. Also standard will be Chevrolet MyLink connectivity software along with an 8-inch touch screen Bose audio and rear park assist.
Under the hood
The standard High Country powerplant will be the Bowtie’s 5.3-liter, direct-injected V8 rated at 355 horsepower with the optional engine being the General’s 6.2-liter, direct-injected V8. Both feature Active Fuel Management cylinder-deactivation technology as well as continuously variable valve timing.
Besides the bigger V8, options will include a chrome rear bumper with “CornerStep,” integrated trailer brake controller, electric sunroof, nav system, a rear-seat entertainment package as well as a premium package that adds a heated steering wheel, driver alert, adjustable pedals and integrated trailer brake controller.