The Toyota Yaris has been with us since the late nineties when it first reached our shores as the Echo. Both it and a second-gen version renamed the Yaris were forgettable dreck-boxes that are best forgotten.
In fact, up against competitors such as the Honda Fit and even the Nissan Versa, it is mind-boggling that Toyota sold any of those stylistically-challenged vehicles at all. Despite this fact, the Yaris has managed to be at or near the top of its class in sales since it was introduced. Evidently taste often takes a back seat to affordability in this class.
That being said, I was pleasantly surprised when Toyota unveiled its latest generation Yaris. And while it’s only available in hatchback form (5-door only for the SE, while L and Le buyers can opt for a 3-door configuration) – no sedan is offered – it is, despite its drawbacks, an altogether better vehicle than the one it replaced in every way.
Still the cheapest
Much of its success can be attributed to Toyota’s legendary reputation for reliability. No less an authority than Consumer Reports had to accede to this fact stating that although “the Yaris scores too low to be recommended”, that “reliability is likely to be very good.”
Despite a $60 price increase, the 2014 Yaris remains the least expensive way American car shoppers can experience the reliability of a brand new Toyota. Earlier today, Toyota Motor Sales (TMS) issued the following press release:
TORRANCE, Calif., June 18, 2013 — Toyota Motor Sales announced pricing and product enhancements for the 2014 Toyota Yaris Liftback which went into production on June 3, of 2013. Daytime Running Lights (DRL’s) will be standard on all MY14 Yaris models.
2014 Yaris Pricing
Grade Cur. MSRP New MSRP Chg ($) Chg (%) Eff. Date
Yaris 3-Dr L Liftback $14,370 $14,430 $60 0.4% June 2013
Yaris 3-Dr L Liftback $15,095 $15,155 $60 0.4% June 2013
Yaris 3-Dr LE Liftback $15,955 $16,015 $60 0.4% June 2013
Yaris 5-Dr L Liftback $15,395 $15,455 $60 0.4% June 2013
Yaris 5-Dr SE Liftback $16,480 $16,540 $60 0.4% June 2013
Yaris 5-Dr SE Liftback $17,280 $17,340 $60 0.3% June 2013
Yaris 5-Dr LE Liftback $16,430 $16,490 $60 0.4% June 2013