“Lord Vader, your pickup truck awaits.”
At least that’s our take here at Lot Pro where news over the wire this morning came from Chrysler’s Ram division about its Johnny Cash/Dark Lord of the Sith-inspired (your choice) pick-em-up it has dubbed the “Black Express.”
“Ram Trucks are known for their bold, in-your-face presence,” said Reid Bigland, President and CEO – Ram Truck Brand. “The new Black Express takes Ram’s aggressive good looks to an all new sinister level by ‘blackening out’ the entire truck while maintaining a great price.”
2013 Ram 1500 Black Express
According to the “we have no badges” press release:
The 2013 Ram 1500 Black Express is distinguished by its all-black exterior. Starting with 20-inch black aluminum wheels, it also adds a black front fascia with fog lamps, black grille surround with black hex-link inserts, black rear bumper and black Ram’s head badges on the grille and tailgate. All body-
side badging has been removed.
The Ram Black Express also features premium bi-functional halogen projector headlamps with black bezels, 15 amber LEDs for park/turn/position lamp and three amber LEDs for the side marker. The taillamps also include black finishes and are comprised of 15 red LEDs with three red LEDs for the side markers.
Pricing and availability
Aimed squarely at entry-level truck buyers – the Ram 1500 Express is one of the brand’s most affordable trim levels – the newest half ton will be available in a variety of body styles and powertrain configurations. Buyers can order either a two- or four-wheel-drive model with a choice of regular cab, quad cab or crew cab body styles.
Manufacturer suggested retail pricing begins at $28,050 – a figure that includes a $1,095 destination charge – for a two-wheel-drive regular cab model.
The 2013 Ram 1500 Black Express will begin reaching Ram dealerships in July 2013.