As part of its marketing tie-in with DC entertainment, Kia Motors announced early in 2012 that it would introduce a number of Justice League-inspired concept vehicles over the coming months.
The first fruit of this partnership resulted in a collaboration between Kia and RIDES magazine that resulted in the Batman-inspired Optima that was unveiled in New York City’s Times Square on October 10th of that year.
20 days later at the 2012 SEMA Show, four more Justice League superhero-inspired machines were unveiled that included the Flash Forte Koup, Aquaman Rio 5-door, Green Lantern Soul, Cyborg Forte 5-door.
At the time, Michael Sprague, Kia’s executive vice president of marketing & communications had this to say, “We are proud to be raising awareness for the ‘We Can Be Heroes’ giving campaign and look forward to unveiling three more crime-fighting Kias at future auto shows and comic conventions as our 10-month partnership with DC Entertainment continues.”
Justice League aficionados didn’t have long to wait for the rest.
A Midwest location was chosen for the reveal of the sixth iteration – the Superman Optima Hybrid – which took place on February 7th of 2013 at the Kia display during media days for the Chicago Auto Show.
It was back to the Big Apple for the unveiling of the seventh and final single superhero vehicle, the Wonder Woman Sportage, which took place on March 28th a 2013 which took place at an off-site warehouse venue during media days for the New York Auto Show.
Available with enough room for 7 superheroes
Yesterday, Kia wrapped up this partnership by unveiling the eighth and final custom vehicle at ground zero for comic book fans: San Diego Comic-Con. The Justice League-inspired Kia Sorento, representing all 7 superheroes.
The design, which, like the other 7, was penned by none other than DC Entertainment Co-Publisher Jim Lee himself, was incomplete when it was unveiled. Lee was on hand to complete it in front of the live audience.
Following that, DC Entertainment President Diane Nelson announced that the custom Sorento would form the centerpiece of a 10-day online charity auction on eBay that is now live and will run through July 27th at www.ebay.com/wecanbeheroes.
“Our goal in 2013 was to bring our fans and the JUSTICE LEAGUE Super Heroes together in unique ways to fight the hunger crisis in the Horn of Africa. That effort started with the once-in-a-lifetime opportunities we’ve been able to offer through our crowdfunding campaigns that have raised over $285,000 to-date,” Nelson said. “Now, through these tremendous partnerships with Kia and eBay, the auction will take the offerings to a whole new level with a truly one-of-a-kind, and fully drivable, CUV customized by Jim Lee.”
images courtesy of Kia Motors America and DC Entertainment