Cadillac dealers, especially those on the west coast, take note: Yesterday via press release General Motors informed the world that their Detroit-Hamtramck Assembly plant had begun shipping the self-described 2014 Cadillac ELR “electric luxury vehicle” to dealerships.
Not only will this result in an easing of dealer angst, it also represents a return of the Cadillac brand to Detroit-Hamtramck after a two year hiatus in which employees have been reduced to assembling the more proletarian Chevrolet Impala and Malibu as well as the Chevrolet Volt and European market Opel Ampera extended-range electric vehicles.
Detroit-Hamtramck’s involvement with the brand began from the start as the first vehicle to leave the plant was a Cadillac Eldorado on February 4, 1985. All told in excess of 3.5 million Cadillac, Buick and Chevrolet cars have been built in the intervening at the plant that straddles the border between the cities of Hamtramck and Detroit.
The last Cadillac model to roll down the lines was a DTS in 2011.
2014 Cadillac ELR
In any case, it should be noted that the ELR coupe not only marks the return of Cadillac to the plant, it also represents the first application of The General’s Extended Range Electric Vehicle technology to their luxury brand.
Like the Volt and Ampera, the ELR’s driving range, which melds battery-only electric power with a range-extending gasoline-powered electric generator, offers up a total driving range of more than 300 miles. That same extended range technology is, according to GM, “uniquely tuned for Cadillac in the ELR.”
So to paraphrase the announcer at the Indy 500, “Gentlemen, unplug your cars and start your (electric) motors!”