Chevy has added a new entry-level Custom model to the 2018 Chevrolet Tahoe lineup that will slot below the LS trim level and drop the price of entry to $44,995.

2018 Chevrolet Tahoe Custom front 3/4 dynamic view

2018 Chevrolet Tahoe Custom

Rising vehicle transaction prices – especially those of SUVs – are prompting GM's Bowtie division to offer buyers a pared-down, utility-focused model to its 2018 Tahoe lineup. The new Custom trim level will be priced $3,750 below the current base model LS's $48,745 sticker price.

According to Sandor Piszar, marketing director for Chevrolet Trucks, "In the past five years, the average transaction price for the segment has climbed fueled by customer appetite for features like heated and cooled seats, adaptive cruise control and a head-up display. This created an unmet need in the marketplace for customers who want the cargo and towing capability of a full-size SUV to go camping, boating or off-roading but don’t necessarily want all of the option content offered on a Tahoe Premier."

2018 Chevrolet Tahoe Custom side view, dynamic

With an MSRP of $44,995 in RWD configuration (selectable four-wheel-drive is available as an option), the Custom eschews the base LS trim's third row seat in favor of more cargo space – three more cubic feet than an LS with the third row folded (54 cubic feet versus 51 cubic feet), and a whopping thirty-nine more cubic feet (54 versus 15) than an LS with the third seat deployed.

The Custom retains the Tahoe's 355 horsepower, 5.3-liter V8 engine along with a 6,600 pound towing capacity (which increases to 8,600 pounds with the optional max trailering package). Standard active aero grille shutters help the rear-wheel-drive Tahoe earn an EPA-estimated 23 miles per gallon on the highway.

2018 Chevrolet Tahoe Custom with ORV trailer and ORV foreground

But while the third row may be gone, the remaining occupants will still be treated to a healthy dose of standard technology and connectivity features including:

• Apple CarPlay and Android Auto capability
• 4G LTE connectivity with Wi-Fi hotspot (includes 3-month/3G data trial)
• 8-inch infotainment touchscreen
• Rear view camera
• Remote start
• Teen driver mode
• Rear seat reminder

2018 Chevrolet Tahoe Custom

An optional $695 Enhanced Driver Alert Package comes with forward collision alert, automatic high-beam headlights, low-speed automatic braking, and a lane keep assist system with a vibrating "Safety Alert" driver's seat.

Outside, Custom models will feature 18-inch alloy wheels and a chrome-trimmed grille. The 2018 Tahoe Custom will be available at Chevrolet dealers nationwide in September, 2017.