We all know that advertising helps sell cars. But in addition to auto racing, Volvo has spent the last seven years sponsoring a much wetter and longer event. (more…)

In a press release issued today, the San Diego-based consumer research firm announced a new automotive study based on the customer buying priorities of “Smart” and “Green.” (more…)

Chrysler recently announced that it was entering the electric vehicle fray with three new vehicles designed to reduce emissions, green up the company and place the corporation alongside GM at the forefront of electric vehicle technology. But just as we were about to write about that subject, Chrysler posted a press release noting an anniversary of an event of great historical importance. (more…)

In an effort to build up the hype surrounding the upcoming Soul launch in Paris, Kia Motors invites enthusiasts and frustrated wannabe customizers to build their own virtual Kia Soul complete with interior, background and, yes, even Flower Wheels. (more…)

Not only has the Mustang replaced the Trans Am in the remake of Knight Rider, but enthusiasts of the pony car have been invited to write about and even produce 45 second to 5 minute films, relating to the iconic marque, that will be shown during episodes of the TV series. (more…)

After months of hype that included the accidental placement of images on a GM website, General Motors officially launched the first plug-in hybrid from any major auto manufacturer. (more…)

According to a recent analysis of vehicle purchase data, an Experian Automotive study finds hybrid car owners are more likely to buy another vehicle of the same make than buyers of any other vehicle class. (more…)

Talk about spoiling a surprise. Rumor has it that the recently leaked images of Chevy’s upcoming plug-in hybrid were supposed to be part of General Motors 100th anniversary celebration. (more…)

Twelve years after the original version made its debut, Ford of Europe will unveil the second generation of its B segment vehicle at this year’s Paris Motor Show. (more…)

Beginning yesterday, automakers began releasing their sales figures for the month of August and, for the most part, they were dismal. Lower year over year sales declines were the common thread among the reports from Toyota, General Motors, Ford, Honda and Chrysler. (more…)