Here at LotPro.com, a few of us really old dudes can remember the seventies when cars took on such otherworldly hues as lime green, ultra violet and harvest gold. It was the decade of discos and shag carpeting, and not a whole lot of us here are sad that it’s gone.

Nonetheless, the Dodge boys are hell-bent on heaping another layer of nostalgia onto both the Dodge Challenger R/T as well as its brother on steroids, the SRT8 by announcing an exclusive production run of both muscle cars in the classic Plum Crazy Pearl Coat exterior color.

Stripes too!

“The new Plum Crazy R/T Classic and SRT8 feature more than just memorable blast-from-the-past design cues and HEMI engines; both models exude the very core of Dodge Challenger’s roots,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President–Product Design, Chrysler Group LLC. “Our new Plum Crazy limited-edition models pay homage to Challenger’s heritage while delivering the passion and excitement Dodge fans and customers demand.”

For those Mopar fans out there who need to know: Yes, this is the same paint color as those classic Dodge pony cars as the company has delved into its paint code archive for this production run. For even more style, the color can be ordered with your choice of traditional matte black or new bright white dual-wide R/T body-side stripes.

Not to be outdone, the SRT8® will come standard with Plum Crazy performance seats with a Plum Crazy accented seat stripe (optional Katzkin leather seat sets will be available in multiple color and piping combinations through Chrysler’s Mopar® parts division for those owners interested in putting their rides further over the top).

Pricing and production

Ordering is to commence immediately while limited production on both Merlot-inspired vehicles will begin in late November at Chrysler’s Canadian assembly plant in Brampton, Ontario.

Suggested retail pricing (including $725 destination) for the 2010 Challenger R/T is $35,140, while the Challenger SRT8 model will fetch $44,155.00.

Generating excitement

At LotPro.com we realize that it isn’t hasn’t been that often, lately, that we get to report on any positive news coming from the Pentastar down the street. Aside from the Dodge Challenger and its iconic Jeep brand – including the new Grand Cherokee, scheduled to go on sale next year, most of Chrysler’s fleet is showing its age. Add to that the fact that the new offerings from its latest owner Fiat are nearly a year away and you have the specter of a company that is currently, for all intents and purposes, treading water.

But if the latest news from Auburn Hills is any indication, Chrysler is determined to make the most of what it currently has and this includes the vehicles it plans on displaying at this year’s SEMA show, scheduled to run from November 3rd until the 6th in Sin (what happens in, stays in) City, Nevada.

Here are the rides Chrysler will display:

Mopar Dodge Challenger 1320 Image Vehicle

Chrysler calls this particular exercise “exploring a street-legal Drag Pak Challenger.” Sounds fun to us.

Named for the 1,320 feet on a quarter-mile drag strip, this one-off Challenger features a 426 Hemi® V-8 that generates 556 horsepower and 540 lb-ft. of torque. Equipped with long-tube headers and a free-breathing exhaust system, electric outlets allow exhaust gasses to bypass the muffler system. Power to the pavement is supplied by a six-speed manual transmission via a Dana 60 differential with a selectable ARB locking mechanism.

Mopar police wheels (widened for the rears) are clad with Mickey Thompson street-legal drag radials, with all this power kept in place by four-corner Mopar adjustable coil-over kit. To ensure this Challenger is no shrinking violet, the 1320 is adorned with Acidic Hue, a non-metallic yellow paint and trimmed in matte black graphics.

Performance is enhanced by lightening the body with the following carbon-fiber components: bulged hood with Hemi scoop, front spoiler, and grille panel/headlight surround. And while the interior has been stripped of the rear seat, center console and radio, it also sports Dodge Viper seats, sports steering wheel and Hurst shifter.

Dodge Ram Bianco

The color may be vanilla, but the Ram Bianco is anything but. The extensive modifications to what was once a Ram 1500 Sport include a body kit, specially modified fender flares, hard tonneau and lowering kit, with everything, including the Mopar 22” wheels, painted using several coats of Arctic Ice pearl.

A cold air intake and dual exhausts add to the 5.7-liter Hemi’s performance, while the interior receives white and black Katzkin seats with matching door trim, Piano Black and Arctic Ice accents as well as a Kicker audio system.

Jeep Wrangler Overland

The Overland is Chrysler’s vision of the ultimate moveable campsite. One can almost hear the driver shouting as it flies across the desert, “RV! We don’t need no stinking RV!”

Cargo capacity for the Overland is increased by eighty-sixing the rear seats in favor of a large, flat, rubberized utility floor, while the cargo rack has been augmented with the addition of a two-person ARB Simpson II roof-mounted tent plus touring awning.

Clearing the occasional pesky boulder has been accomplished through the addition of an AEV Nth Degree 3-inch lift package and Full Traction rear sway bar. This customization makes the necessary room for aggressive 35-inch tires mounted to 17-inch Mopar off-road wheels.

With desert duty in mind, an AEV heat-reduction hood has been added and, to make those occasional river crossings safer, an AEV snorkel kit is also part of the package.

Jeep Lower Forty

Last, but certainly not least, the Jeep Lower Forty looks akin to something out of a Mad Max movie. With the goal of achieving additional ground clearance without altering the center of gravity of a production Wrangler Rubicon and sans a lift kit, the design team resorted to removing a great deal of the original vehicle’s sheet metal in order to augment the standard wheel/tire combo with 20” forged aluminum alloys and 40-inch x 13.5 inch tires.

Three inches were chopped from the windshield frame and a 10 degree rake was added. The front and rear fender flares are both 1” wider and located 4” wider than the stock body. A new carbon-fiber hood with power dome and drop-down “Jeep”-logoed tailgate top it all off.

On the inside, a new custom roll cage was tied directly to the frame rails and the spare tire relocated to the cargo floor. The console and instrument panel were color-matched to the Red Eye No. 3 exterior paint, while the seats received Katzkin leather skins while the carpeting was removed and replaced by spray-in truck-bed liner.

Mechanicals for the Lower Forty include a 5.7-liter Hemi mated to a Getrag 238 six-speed manual along with a Dana 44 front and Dana 60 rear axles.

“Nelly” Flex

Rapper Nelly got to see his customized 2009 Ford Flex for the first time on Tuesday when it was unveiled as part of Ford’s press conference. Working with Ford Designer Melvin Betancourt, they created, according to Betancourt, “a custom-color blue car with a white roof, a great sound system, 22-inch wheels, an exhaust system with a little bit of a rumble on it, and a personalized interior.”

Inside, the Flex features black Tuscany leather with Katzkin® seats and blue stitching that picks up the unique blue exterior color. In addition, Nelly’s Flex features the industry-exclusive Ford SYNC™ technology and a CIM LIIV™ wireless Internet entertainment system, which enables passengers to enjoy web surfing, online games, e-mail, downloaded movies, music and live television.

Ford F-150 SVT Raptor R

Based on Ford’s F-150 SVT Raptor, the modified “R” version was developed by Ford Racing specifically to race in the Tecate SCORE Baja 1000. Using stock components of the F-150 SVT Raptor including the transmission, brakes and frame, the race version has more suspension travel, better approach and departure angles as well as racing specification seats, safety cage and harnesses.

2009 Troy Lee Mazda6

Featuring a custom paint job by Troy Lee Designs and body modifications by Funktion USA, this new Mazda6 features 18” Momo Strike wheels, Hoosier tires and deep-tinted windows. Performance mods include Eibach springs, cross-drilled 6-piston brakes by Wilwood Engineering and custom brake fabrication by JD Performance.

Dodge Challenger Blacktop

To a basic 2009 Dodge Challenger R/T, the “Mopar Underground” added custom spoilers and a black-on-black racing stripe paint scheme. Modifications include a Mopar coil-over suspension and strut tower brace. The Blacktop rolls on 22” Dodge Viper wheels from Factory Reproductions with 265/35 R22 front and 305/30 R22 rear Dunlop tires.

Performance enhancements include a cat back dual-exhaust and cold air intake while inside, the Challenger features bright red Katzkin leather seats and a Mopar Kicker audio system.

And Last but not Least…

Dodge Challenger SRT 10 Concept

Realizing that the 425 Horsepower might not be quite enough for some enthusiasts, Chrysler’s in-house performance organization, Street and Racing Technology, put together what has to be the ultimate Challenger.

Power for the SRT 10 comes from the Dodge Viper 8.4 liter V-10 engine with 600 horsepower and 560 lb. ft. of torque. The engine is mated to a Tremec TR-6060 6-speed manual transmission with Dodge Viper gear ratios. A single-piece 4” steel drive shaft connects the transmission to an aluminum differential with torque-sensing limited-slip.

Bringing all this power to a halt are silver-painted Brembo fixed calipers that feature six pistons in front and four pistons in back that clamp down on 2-piece 390mm vented rotors in front and 355mm vented rotors in the rear. Wheels are fully-forged Alcoa aluminum (20×9 front, 20×10 rear) with Pirelli P-Zero 275/35R20 tires in front and 275/40R20’s in back.

In a nod to the 1970 HEMI Cuda, the “10” also features a shaker hood – only this time, it’s constructed of carbon fiber, as is the deck lid and various aerodynamic bits fitted to the body.

The SAE as an auto show

Here at LotPro.com, we’re treating the SAE World Congress as an auto show, which it definitely is not – at least, that’s not the reason they have the congress every year. It’s really meant as a forum and networking opportunity for automotive engineers from around the world. But since cellulosic biomass and blown-ion cleaning are not nearly as much fun to talk about as cars (to most of us), we plan on giving you an overview of the OEM’s that were there.

Chrysler ecoVoyager Concept

The ecoVoyager makes a return visit to Cobo Hall less than three months after it was unveiled at the NAIAS. This time, we were able to get a closer look – evidently The New Chrysler trusts engineers more than the common proles at the auto show.

2008 Dodge Challenger

In addition to the SRT version unveiled at this year’s Chicago show, Chrysler has added two additional models – the R/T and the SE. All three were on display at SAE, as well as a vintage T/A.