The good folks at Kelley Blue book are finishing up another year where their site, www.kbb.com, saw over 140 million unique visitors for the third year in a row. During these “visits”, people looked at cars, cars and more cars. But what were they looking at? “The site traffic on Kelley Blue Book’s kbb.com demonstrates what is on the minds of today’s new-car shoppers, especially when examining the most-researched new-vehicles of 2008,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book and kbb.com. “Continued interest in Honda and Toyota, Chevrolet’s home-run Malibu redesign and an increase in visits to more fuel-efficient, economical vehicles is an accurate reflection of the marketplace in 2008.”

So how does your “best” list stack up against the visitors to the Kelley site? Here, in alphabetical order, are the top 20 searches. Want to know the order of finish? See if you can guess and it’s listed at the end of the article.

Chevrolet

Malibu

Chevrolet division (and General Motors) had just one model in the KBB top 20 list this year and it was an important one. Voted the North American Car of the Year, the new Malibu is an important step for the General in the climb back to engineering, styling and quality prominence in the world market.

Ford

Escape
Mustang

Ford brand has two vehicles on the list with both the Escape SUV and the Mustang. The Escape represents Ford’s most fuel-efficient sport utility with the new Escape Hybrid delivering 20 mpg on the city cycle and 28 mpg on the highway. Meanwhile the Mustang, Ford’s iconic pony car, is set to celebrate its 45th anniversary in April of 2009.

Honda

Accord
Civic
CR-V
Fit
Odyssey
Pilot

Honda lands in second place in the nameplate segment with six vehicles on KBB’s 2008 list – reflecting the brand’s high marks in quality, fuel efficiency and resale value.

Mazda

Mazda3

Mazda’s smaller “zoom-zoom” sedan makes it on the list and is also a perennial favorite with the enthusiast press. Not only does the 3 run circles around most of its peers, it also offers outstanding gas mileage.

MINI

MINI Cooper

The MINI Cooper may finally put the rest the notion that you can’t sell a premium small car in the United States. Equipped with the base 1.6 liter 4-cylinder engine, the MINI achieves 28 mpg city/37 mpg highway with a 6-speed manual transmission.

Nissan

Altima

Nissan’s mid-size entry offers a choice of two body styles – coupe and sedan – as well as the choice of a 2.5 liter 4-cylinder engine, a 3.5 liter V-6 as well as a hybrid powertrain option available only on the sedan.

Toyota

Camry
Corolla
Highlander
Prius
RAV4
Sienna
Yaris

Toyota garners first place in the manufacturer’s category with 7 entries. You can say what you will about bland interiors and middle-of-the-road handling, but the Japanese firm’s reputation for quality and reliability keep it at the top.

Volkswagen

Jetta

The re-introduction of a diesel in the form of the clean-burning, fuel-efficient (30 city/41 highway mpg) Jetta TDI had a lot to do with raising the German brand’s awareness above and beyond “fahrvergnügen” as Green Car Journal’s 2009 Green Car of the Year.

The winning order:

1.    Honda Civic
2.    Honda Accord
3.    Toyota Camry
4.    Toyota Corolla
5.    Nissan Altima
6.    Honda CR-V
7.    Toyota Prius
8.    Toyota Highlander
9.    Toyota RAV4
10.    Mazda3
11.    Toyota Yaris
12.    Ford Escape
13.    Honda Odyssey
14.    Honda Pilot
15.    Honda Fit
16.    Ford Mustang
17.    Chevrolet Malibu
18.    Toyota Sienna
19.    MINI Cooper
20.    Volkswagen Jetta

Yes it’s a popularity contest

It’s getting on towards the end of another year, which means that those of us here at LotPro.com can report with a relative degree of accuracy those models with the largest number of searches for the year. We also know that wading through 50 different models might seem like a large pain. But look at it this way, with fifty different vehicles to pick from, there’s a good chance that at least one of them might also be on your “best” list, too.

So here, in alphabetical order, are the top 50 searches. Want to know the top 2? See if you can guess (they’re listed at the end of the article).

Chevrolet Aveo

Chevrolet

Aveo
Impala
Silverado 1500
Tahoe

Chevrolet division had 4 models in our top 50 list this year. The Aveo, from the General’s Daewoo partnership, is one of the highest-mileage vehicles in the U.S. The Impala also offers a lot of bank for the buck in addition to great fuel economy, while the Silverado and the Tahoe both made late recoveries from mid-year sales slides.

Chrysler 300

Chrysler

300-series

The lone Chrysler entry was the 300-series – one of the few domestic full-size vehicles with a sense of style.

Dodge Challenger

Dodge

Avenger
Challenger
Charger
Ram 1500
Ram 2500

Dodge hits the list with the Avenger, the new Challenger, the Charger and both the half ton and three quarter ton Ram.

Ford F-150

Ford

Escape
Explorer
F-150
F-250 Super Duty
Focus
Mustang
Ranger

Ford brand has seven vehicles on the list with both the Escape and Explorer SUV’s, the Focus and Mustang passenger vehicles as well as three trucks – the Ranger, the F-150 and the F-250 Super Duty.

Honda Fit

Honda

Accord Coupe
Accord Sedan
Civic Coupe
Civic Hybrid
Civic Sedan
CR-V
Fit
Odyssey
Pilot

Honda ties for first place in the nameplate segment with nine entries including the Accord (2 versions), Civic (3 versions), the Fit, the CR-V, the Odyssey and the Pilot.

Hyundai Elantra

Hyundai

Accent
Elantra

Hyundai places with both the Accent and the Elantra sedans. While neither vehicle breaks any new ground, both represent Hyundai’s mantra of affordable transportation with excellent fuel economy.

Jeep Wrangler

Jeep

Wrangler

Jeep hits the list with the Wrangler, the Dorian Gray of sport utility vehicles.

Kia Rio

Kia

Rio

Kia’s most affordable sedan, the Rio, is also its best-selling vehicle – a big reason why it’s on the list.

Mazda Mazda3

Mazda

Mazda3
Mazda6

Both of Mazda’s “zoom-zoom” sedans made the list for 2008.

Nissan Altima

Nissan

Altima
Maxima
Murano
Rogue
Versa

Nissan placed three sedans – the Altima, Maxima and Versa – in the top 50 as well as SUV’s the Rogue and its big brother the Murano.

Scion tC

Scion

tC

By any other name a Toyota, the tC was also one of our top 50 searches.

Toyota Corolla

Toyota

Camry
Camry Hybrid
Corolla
FJ Cruiser
Prius
RAV4
Sienna
Tacoma
Yaris

Toyota ties for first in the nameplate division with 9 entries and wins the manufacturer’s category (10 including Scion) with 5 passenger cars, 2 SUV’s, 1 truck and 1 van.

And the winners are

Congratulations to the Ford F-150 which placed first overall and the Nissan Altima, which took second place.

Kia Amanti

 Economic Concerns and “Change” Produce New Car Buying Perceptions of Total Value

Here at LotPro.com, we can remember the time when car buying decisions were based on whether you were a Ford guy, a GM (specifically Chevy, Buick, Pontiac, etc.) guy or a Chrysler guy. But let’s face it; if you can remember that far back, you are officially an “old” guy.

In today’s auto sales climate, quality and the perception of that quality have become more important than ever. J.D. Power started it all in 1981 with the company released its first Customer Satisfaction survey (Power calls it an Index) and again in 1987 when it released the automotive Initial Quality Study. Since that time, a number of companies have thrown their hats into the ring and have come up with their own unique methods of measuring customer loyalty and their perceptions of vehicle quality.

For its part, San Diego-based Strategic Vision has come up with its own matrix in evaluation customer perceptions of vehicle quality and brand loyalty. What follows is the company’s latest press release:

New Mazda3

For immediate release – Monday, November 10, 2008

San Diego – Strategic Vision today announced its 2008 Total Value Index® (TVI). TVI Scores fell across all brands reflecting economic concerns. During times of economic difficulties, automotive customers will examine the Total Value of potential vehicle choices with greater discrimination.

This greater customer scrutiny of automotive products will lead to new opportunities across all brands for the future. Customers are looking to the products to find the cues of quality that denote long term value with the best pricing, even among luxury vehicles. “When economic conditions become more favorable, the manufacturers who have focused their efforts in enhancing product quality and communicating messages of trustworthy products and overall value will be in a position to regain and even take over new market share,” reports Alexander Edwards, Strategic Vision’s president of automotive.

The economy has affected more than just the consumer’s willingness to spend money. As customers are bombarded with gloomy financial news on almost all fronts: stock markets down and fluctuating wildly, homes in foreclosure, plants closing and corporations laying off personnel, every decision has to be weighed against the individual consumer’s personal standard for Security. A vehicle purchased today must withstand even more demanding scrutiny. As a result, TVI brand scores are down across the board with a one notable exception. Pontiac made a stunning 25 point advance in TVI scores by combining competitive pricing with perceived interior quality. The Pontiac G6 is a good example of how Pontiac has exceeded customer expectations with price, value and interior quality cues.

Toyota Motor Sales is still the company to beat in customer value, although the Toyota brand was part of the overall trend of falling TVI Scores. Toyota Motor Sales has had 30 leaders in TVI over the past four years. In 2008, they add an astounding ten more: seven for Toyota (Yaris hatchback, Prius, Solara Convertible, RAV4, 4Runner, Sequoia and Tundra) and three for the Lexus (IS250/350, LS and RX400 Hybrid). Toyota’s consistent foundational messages of quality and reliability delivered over many years have generated consumer trust in Toyota products. “This trust is a crucial first step to success in today’s market,” says Dr. Darrel Edwards, Founder and CEO of Strategic Vision.

Ironically, Toyota’s strong perceived reliability and durability expectations may slow Toyota’s sales during this economic slowdown. Customers may begin to evaluate if now is the right time to purchase a new vehicle and many Toyota and Lexus buyers may decide to “put off” the purchase of their next vehicle and wait for more favorable economic conditions.

 Chevrolet Corvette Convertible

General Motors did well in Total Value with four segment leaders. Chevrolet’s strong tradition of value in both the sports car fun of the Corvette and the hardworking practicality of the Tahoe and Sierra were recognized. American Honda (with the Accord, Coupe, Odyssey and Ridgeline – all 2007 leaders) and Volkswagen of America (with the A3, Q7 and Passat Wagon) each had three models leading in their segments. Mazda is also worthy of mention as customers felt that they have received the “zoom-zoom” for their money in the Mazda3 Sedan and CX-9.

Buyers rated the following vehicles top in Total Value (TVI) in their segments:

The calculation of TVI begins with explicit statements that owners make about value (e.g. expected reliability, expected fuel economy, price paid, expected resale value, etc.). TVI then incorporates the importance of the variables that make up the ownership experience, and it is here that Strategic Vision finds “True Value” — the worth of the attribute weighed against the costs.