2007 Toyota Prius

2007 Toyota Prius Rebates and Incentives

Prices and Incentives

Dealer Price:
$22,175 - $23,070

Original MSRP:
$20,419 - $21,171

NHTSA CRASH TEST RESULTS
Overall Safety Rating

Frontal crash ratings:
Driver: *  *  *  *  Passenger: *  *  *  * 

Side crash ratings:
Driver: No Test Rear Passenger: No Test

Results based on a 35 MPH frontal crash and 38.5 MPH side crash. Results are reported in a range of one to five stars, with five stars indicating the best crash protection for vehicles within the same weight class. This test used driver and passenger belts and airbags.

NHTSA ROLLOVER RESISTANCE RATING: *  *  *  * 

The Rollover Resistance Rating is an estimate of your risk of rolling over if you have a single vehicle crash. It does not predict the likelihood of that crash. The Rollover Resistance Rating utilizes a "fishhook" maneuver which is a series of abrupt turns at varying speeds to see how "top-heavy" a vehicle is. The more "top-heavy" the vehicle, the more likely it is to roll over. The lowest rated vehicles (1-star) are at least four times more likely to roll over than the highest rated vehicles (5-stars).
See all Safety Rating Results
2007 Toyota Prius Review
The 2007 Toyota Prius is a midsize four-door hatchback that seats five passengers comfortably and is considered a family sedan. The 2007 Toyota Prius comes with two trim options: the 4-Door Liftback and the Touring. The 2007 Toyota Prius trims have a standard 1.5-liter, I4, 110-hp hybrid engine with a variable speed automatic transmission. The Base Liftback comes with 15" wheels and the Touring has 16" wheels.

Custom features for the 2007 Toyota Prius include the following: power outlet, multiple airbags, trunk anti-trap, remote fuel door release, ABS, traction control, tire detail, compact spare tire, stereo system with CD player, keyless entry with multi-functional remote, anti-theft, anti-lockout, interval wipers, rear wiper, tinted glass, folding/heated/power adjustable exterior mirror, rear defogger, illuminated vanity mirrors, front air dam, rear spoiler, automatic climate control, interior air filtration system, cruise control, trip computer, outside temperature gauge, steering wheel mounted controls, tilt steering column, tilt steering, stabilizer bar, front bucket seats, second row bench seat, cloth interior, and multiple storage compartments. The Toyota Touring adds on only fog lights and HID headlights.

Optional upgrades for the 2007 Toyota Prius include: first aid kit, electronic parking aid, stability control, navigation aid, CD changer, universal garage door opener, compass, leather steering wheel, and leather interior.

The Toyota Prius 4-Door Liftback has a starting MSRP of $22,175 and the Prius Touring $23,100

Warranty Information
Basic: 3 Years/36,000 Miles
Recalls Issued
US NHTSA CAMPAIGN ID 10V036000
Mfg's Report Date February 3, 2010
Component EQUIPMENT
Number of Units Affected 153,418
Summary SOUTHEAST TOYOTA IS RECALLING CERTAIN MODEL YEAR 2005-2011 PASSENGER VEHICLES FOR FAILING TO COMPLY WITH THE REQUIREMENTS OF FEDERAL MOTOR VEHICLE SAFETY STANDARD NO. 110, "TIRE SELECTION AND RIMS." THESE VEHICLES WERE SOLD WITHOUT THE REQUISITE LOAD CARRYING CAPACITY MODIFICATION LABELS.
Consequence A DRIVER MAY OVERLOAD A VEHICLE WHICH MAY INCREASE THE RISK OF A CRASH.
Remedy DEALERS WILL MAIL TO CONSUMERS THE CORRECTED LABEL OR THE CUSTOMER WILL HAVE THE OPTION FOR DEALERS TO INSTALL THE LABEL FREE OF CHARGE. THE SAFETY RECALL BEGAN ON MAY 27, 2010. OWNERS MAY CONTACT SOUTHEAST TOYOTA AT 1-800-301-6859.
Notes OWNERS MAY ALSO CONTACT THE NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION'S VEHICLE SAFETY HOTLINE AT 1-888-327-4236 (TTY 1-800-424-9153), OR GO TO HTTP://WWW.SAFERCAR.GOV .

2007 Toyota Prius Models & Prices

2007 Toyota Prius BASE
Dealer Price Dealer Invoice Pricing Estimated Payments
5dr HB (Natl) $22,175 $20,419 $333 / Month*
5dr HB (GS) $22,175 $20,419 $333 / Month*
5dr HB (SE) $22,175 $20,419 $333 / Month*

2007 Toyota Prius Touring
Dealer Price Dealer Invoice Pricing Estimated Payments
5dr HB Touring (Natl) $23,070 $21,171 $345 / Month*
5dr HB Touring (GS) $23,070 $21,171 $345 / Month*
5dr HB Touring (SE) $23,070 $21,171 $345 / Month*

2007 Toyota Prius Features and Standard Equipment

EPA FUEL ECONOMY RATINGS Features
BASE Touring
City 60/hwy 51 (1.5L engine/continuously variable trans)
EXTERIOR Features
BASE Touring
Aerodynamic multi-reflector halogen headlamps w/auto-off feature  
Chrome-finish grille
Color-keyed door handles
Color-keyed front/rear bumpers
Dual heated color-keyed pwr mirrors
HID headlamps w/integrated fog lamps  
High solar energy-absorbing glass (HSEA)
Intermittent rear window wiper
Larger rear deck spoiler  
Rear deck spoiler  
Washer-linked variable intermittent windshield wipers
INTERIOR Features
BASE Touring
(2) 12V auxiliary pwr outlets
(4) retractable front & rear passenger assist grips
4-way adjustable cloth front bucket seats w/adjustable headrests
AM/FM stereo radio w/CD player-inc: (6) speakers
Auto climate control-inc: humidity sensor, air filtration
Cargo area side panel & under floor storage
Center console armrest w/storage area & dual front/rear cup holders
Central instrument display-inc: digital speedometer, fuel gauge, shift position indicator, odometer, twin tripmeters, warning lights
Cloth 60/40 split fold-down rear bench seat w/fold-down center armrest & adjustable headrests for all seating positions
Cruise control
Digital quartz clock
Direct tire pressure monitoring system
Dual compartment glove box
Dual illuminated sun visors
Engine immobilizer
Fabric-trimmed door panels w/storage pockets, bottle holders
Front & rear dome lights
Front seatback pockets
HD electric rear window defroster w/timer
Multi-information liquid crystal display panel-inc: energy monitoring, exterior temp, fuel consumption, climate control, audio status modes
Overhead console w/maplights
Pwr door locks w/anti-lockout feature
Pwr windows w/driver-side auto up/down & retained pwr feature
Remote hood/fuel-filler door releases
Remote keyless entry system w/2-stage unlocking, panic function, remote illuminated entry
Tilt steering wheel w/audio/climate/telephone controls
MECHANICAL Features
BASE Touring
1.5L DOHC SFI VVT-i 16-valve 4-cyl engine
15" x 5.5" aluminum alloy wheels  
16" 7-spoke alloy wheels  
4-wheel anti-lock braking system (ABS)
Compact spare tire
Electric-assist pwr rack & pinion steering
Electronic throttle control system w/intelligence (ETCS-i)
Electronically controlled continuously variable transmission (ECVT)
Front wheel drive
Hybrid system-inc: sealed nickel-metal hydride battery, integrated permanent AC synchronous electric motor, integrated regenerative brake system
Independent MacPherson strut front suspension w/tuned stabilizer bar  
Independent MacPherson strut suspension w/stabilizer bar  
P185/65R15 tires  
P195/55R16 tires  
Push-button start
Pwr ventilated front disc/rear drum brakes w/electronic brake distribution
Torsion beam rear suspension  
Torsion beam rear suspension-inc: tuned shocks, tuned springs  
Traction control (TRAC)
SAFETY Features
BASE Touring
3-point seatbelts w/front pretensioners, force limiters, front passenger automatic locking retractor (ALR/ELR)
Adjustable front seatbelt shoulder anchors
Child-protector rear door locks
Driver & front passenger seatbelt warning sensor
Driver/front passenger advanced airbags
Front seat-mounted side airbags
Front/rear energy-absorbing crumple zones
Front/rear side curtain airbags
Internal trunk release handle
Rear seat child restraint system/lower anchor points & top tether anchors
Side-impact door beams

2007 Toyota Prius Options and Addition Equipment

ADDITIONAL OPTIONS Options
BASE Touring
PKG 1 -inc: rearview back-up camera, AM/FM/CD/MP3 stereo, Smart Key system
PKG 2 -inc: rearview back-up camera, AM/FM/CD/MP3 stereo, Smart Key system, vehicle skid control
PKG 3 -inc: rearview back-up camera, JBL premium AM/FM/MP3 stereo w/6-disc in-dash CD changer & Bluetooth, (9) speakers, Smart Key system, vehicle skid control, alarm system, HomeLink
PKG 4 -inc: rearview back-up camera, JBL premium AM/FM/MP3 stereo w/6-disc in-dash CD changer & Bluetooth, (9) speakers, Smart Key system, vehicle skid control, alarm system, HomeLink, HID headlamps, front fog lamps  
PKG 5 -inc: rearview back-up camera, JBL premium AM/FM/MP3 stereo w/6-disc in-dash CD changer & Bluetooth, (9) speakers, Smart Key system, vehicle skid control, alarm system, HomeLink, HID headlamps, front fog lamps, navigation system  
PKG 5 -inc: rearview back-up camera, JBL premium AM/FM/MP3 stereo w/6-dsic in-dash CD changer & Bluetooth, (9) speakers, Smart Key system, vehicle skid control, alarm system, HomeLink, navigation system  
PKG 6 -inc: rearview back-up camera, JBL premium AM/FM/MP3 stereo w/6-disc in-dash CD changer & Bluetooth, (9) speakers, Smart Key system, vehicle skid control, alarm system, HomeLink, HID headlamps, front fog lamps, navigation system, leather-trimmed seats, leather-wrapped steering wheel  
PKG 6 TOURING EDITION -inc: rearview back-up camera, JBL premium AM/FM/MP3 stereo w/6-disc in-dash CD changer & Bluetooth, (9) speakers, Smart Key system, vehicle skid control, alarm system, HomeLink, navigation system, leather-trimmed seats, leather-wrapped steering wheel  
ADMIN FEE Options
BASE Touring
SOUTHEAST TOYOTA ADMIN FEE
EMISSIONS Options
BASE Touring
50 STATE EMISSIONS
MODEL OPTION Options
BASE Touring
TOURING PKG -inc: standard equipment  
NOTE Options
BASE Touring
** PRICES SHOWN ARE THOSE DISTRIBUTED BY GULF STATES TOYOTA DISTRIBUTORS-THESE PRICES ARE VALID ONLY IN THE STATES OF ARKANSAS, MISSISSIPPI, TEXAS, LOUISIANA AND OKLAHOMA **
** PRICES SHOWN ARE THOSE DISTRIBUTED BY SOUTHEAST STATES TOYOTA DISTRIBUTORS-THESE PRICES ARE VALID ONLY IN THE STATES OF ALABAMA, FLORIDA, GEORGIA, NORTH CAROLINA AND SOUTH CAROLINA **
** PRICES SHOWN ARE THOSE DISTRIBUTED BY TOYOTA MOTOR SALES USA-THESE PRICES ARE NOT VALID IN THE STATES OF ALABAMA, GEORGIA, NORTH CAROLINA, SOUTH CAROLINA, ARKANSAS, FLORIDA, MISSISSIPPI, TEXAS, LOUISIANA AND OKLAHOMA **
PAINT TYPE Options
BASE Touring
STANDARD PAINT
POST PRODUCTION OPTIONS Options
BASE Touring
(6) GALLONS OF GAS (PPO)
** VARIOUS ADDITIONAL POST PRODUCTION OPTIONS MAY BE AVAILABLE IN YOUR AREA **
17" EFPC WHEELS W/PIRELLI TIRES (PPO)
5-PIECE CARPET FLOOR/TRUNK MAT SET (PPO)
5-PIECE CARPETED FLOOR MAT SET (PPO)
6-DISC IN-DASH CD CHANGER (N/A w/HI, HK, NL or NW Pkg) (PPO) *NO LONGER FACTORY ORDERABLE-SEE DEALER FOR CURRENT AVAILABILITY*  
6-DISC IN-DASH CD CHANGER (N/A w/HI, NM or NR Pkg) (PPO) *NO LONGER FACTORY ORDERABLE-SEE DEALER FOR CURRENT AVAILABILITY*  
ACCENT STRIPE (PPO)
ALLOY WHEEL LOCKS (PPO)
ASH TRAY (PPO)
BLUECONNECT HANDS-FREE PHONE SYSTEM (PPO)
CARBON FIBER APPEARANCE DASH (PPO)
CARGO NET (PPO)
CARGO TOTE (PPO)
CARPET MATS & TRUNK MAT (PPO)
CERTIFIED TECHNICIAN 46-POINT FINAL QUALITY DIGITAL PICTURE ASSET PROGRAM INSPECTION (PPO)
CERTIFIED TECHNICIAN 46-POINT FINAL QUALITY INSPECTION (PPO)
CUSTOM TAPE STRIPE (PPO)
DOOR EDGE GUARDS (PPO) *Affects color availability*
DUAL HEADREST DVD ENTERTAINMENT SYSTEM (PPO)
EMERGENCY ASSISTANCE KIT (PPO)
EXTRA MILE OPTION PKG A -inc: 5-piece carpeted floor mat set, cargo net, first aid kit, fabric guard, mud guards, rear bumper protector, glass breakage sensor, custom tape stripe, wheel locks (REQ: HI, HK, NL or NW Pkg) (PPO)  
EXTRA MILE OPTION PKG A -inc: 5-piece carpeted floor mat set, cargo net, first aid kit, fabric guard, mud guards, rear bumper protector, glass breakage sensor, custom tape stripe, wheel locks (REQ: HI, NM or NR Pkg) (PPO)  
EXTRA MILE OPTION PKG B -inc: 5-piece carpeted floor mat set, cargo net, first aid kit, fabric guard, mud guards, rear bumper protector, RS3200 Plus security system, custom tape stripe, wheel locks (N/A w/HI, HK, NL or NW Pkg) (N/A w/S7 Glass Breakage Sensor) (PPO)  
EXTRA MILE OPTION PKG B -inc: 5-piece carpeted floor mat set, cargo net, first aid kit, fabric guard, mud guards, rear bumper protector, RS3200 Plus security system, custom tape stripe, wheel locks (N/A w/HI, NM or NR Pkg) (N/A w/S7 Glass Breakage Sensor) (PPO)  
EXTRA MILE OPTION PKG C -inc: 5-piece carpeted floor mat set, cargo net, first aid kit, fabric guard, mud guards, rear bumper protector, custom tape stripe, molded dash applique, wheel locks (PPO)  
FABRIC GUARD (PPO)
FIRST AID KIT (PPO)
GLASS BREAK SENSOR (REQ: HI, HK, NL or NW Pkg) (N/A w/V5 Glass Breakage Sensor) (PPO)  
GLASS BREAK SENSOR (REQ: HI, NM or NR Pkg) (N/A w/V5 Glass Breakage Sensor) (PPO)  
INTERIOR LIGHTS (PPO)
LEATHER INTERIOR UPGRADE W/SIDE-IMPACT AIRBAGS -inc: leather seat surface, liquicell comfort technology (N/A w/NR Pkg) (PPO)  
LEATHER INTERIOR UPGRADE W/SIDE-IMPACT AIRBAGS -inc: leather seat surface, liquicell comfort technology (N/A w/NW Pkg) (PPO)  
LEATHER-FACED SEATS W/SIDE AIRBAGS (PPO) *NO LONGER FACTORY ORDERABLE-SEE DEALER FOR CURRENT AVAILABILITY*
LEATHER-FACED SEATS W/SIDE AIRBAGS -inc: leather door panels, center console leather trim (PPO)
MOLDED DASH APPLIQUE (PPO)
MUD GUARDS (PPO)
NIGHT VISION MIRROR UPGRADE W/HOMELINK (N/A w/HI, HK, NL or NW Pkg)  
NIGHT VISION MIRROR UPGRADE W/HOMELINK (N/A w/HI, NM or NR Pkg)  
PERMAVIN/GLASS ETCH & LIMITED WARRANTY (PPO)
PRE-DELIVERY SERVICE W/TX STATE INSPECTION (PPO)
PRE-DELIVERY SERVICES (PPO)
PREFERRED ACCESSORY PKG -inc: 5-piece carpet floor/trunk mat set, cargo net, first aid kit (PPO)
REAR BUMPER APPLIQUE (PPO)
REAR BUMPER PROTECTOR (PPO)
REMOTE SECURITY SYSTEM (PPO)
RS3200 PLUS SECURITY SYSTEM (N/A w/HI, HK, NL, NM or NW Pkg) (N/A w/S7 Glass Break Sensor) (PPO)  
RS3200 PLUS SECURITY SYSTEM (N/A w/HI, NM or NR Pkg) (N/A w/S7 Glass Break Sensor) (PPO)  
SELF-DIMMING MIRROR W/HOMELINK (PPO)
SPLASHGUARDS (PPO)
SPYDER STYLE CARGO NET (PPO)
TEXAS STATE INSPECTION (PPO)
TOYOGUARD PLUS PROTECTION GROUP CUSTOMER CARE -inc: roadside assistance, rental car assistance, no charge 1st oil & filter change by S.E.T dealers, emergency towing, vehicle VIN etch protection, exterior paint sealant, undercoating & sound seal, sealant cleaner, interior protector (PPO)
TOYOGUARD PROTECTION GROUP -inc: exterior paint sealant, sealant cleaner, interior protector, undercoating & sound seal, vehicle VIN glass etch protection (PPO)
V.I.P SECURITY UPGRADE (N/A w/HI Pkg) (PPO)  
V.I.P SECURITY UPGRADE (N/A w/HI, HK, NL, NW) (PPO)  
V.I.P. GLASS BREAKAGE SENSOR (REQ: HI Pkg) (PPO)  
V.I.P. GLASS BREAKAGE SENSOR (REQ: HI, HK, NL or NW Pkg) (PPO)  
VEHICLE FUELING (PPO)
VEHICLE SHIELD PKG -inc: lusterizing sealant, rental car assistance, sound shield, sealant cleaner (PPO)
VIP SALES FOLLOW-UP (PPO)
WHEEL LOCKS (PPO)
WINDOW TINT (PPO)
XM SATELLITE RADIO TUNER -inc: antenna (PPO)
SEAT TRIM Options
BASE Touring
FABRIC SEAT TRIM (STD)
LEATHER SEAT TRIM (REQ: L2 Leather Upgrade)
LEATHER SEAT TRIM (REQ: LA8 or LA9 Leather Seats)
LEATHER SEAT TRIM (REQ: NR Pkg 6)  
LEATHER SEAT TRIM (REQ: NW Pkg 6)  

2007 Toyota Prius Technical Specifications

Brakes
BASE Touring
Brake ABS System 4-Wheel 4-Wheel
Disc - Front (Yes or ) Yes Yes
Disc - Rear (Yes or )
Front Brake Rotor Diam x Thickness (in) 10.0 x 0.9 10.0 x 0.9
Rear Brake Rotor Diam x Thickness (in)
Engine
BASE Touring
Displacement 1.5L/91 1.5L/91
Engine Type Gas/Electric I4 Gas/Electric I4
SAE Net Horsepower @ RPM 76 @ 5000/67 @ 1200 - 1540 76 @ 5000/67 @ 1200 - 1540
SAE Net Torque @ RPM 82 @ 4200/295 @ 0 - 1200 82 @ 4200/295 @ 0 - 1200
Exterior Dimensions
BASE Touring
Height, Overall (in) 58.7 58.7
Length, Overall (in) 175.0 175.0
Min Ground Clearance (in) 5.6 5.6
Wheelbase (in) 106.3 106.3
Width, Max w/o mirrors (in) 67.9 67.9
Fuel Tank
BASE Touring
Fuel Tank Capacity, Approx (gal) 11.9 11.9
Steering
BASE Touring
Lock to Lock Turns (Steering) 4.0 4.0
Steering Type Pwr rack & pinion Pwr rack & pinion
Turning Diameter - Curb to Curb (ft) 34.1 34.1
Suspension
BASE Touring
Suspension Type - Front MacPherson Strut MacPherson Strut
Suspension Type - Rear Torsion Beam Torsion Beam
Suspension Type - Rear (Cont.) w/Stabilizer bar w/Stabilizer bar
Tires
BASE Touring
Front Tire Size - TBD - P195/65R16
Rear Tire Size - TBD - P195/65R16
Transmission
BASE Touring
Drivetrain Front Wheel Drive Front Wheel Drive
Trans Description Cont. CVT CVT
Trans Type 1 1
Vehicle
BASE Touring
Front Head Room (in) 39.1 39.1
Front Leg Room (in) 41.9 41.9
Front Shoulder Room (in) 55.0 55.0
Passenger Capacity 5 5
Passenger Volume (ft) 96.2 96.2
Second Head Room (in) 37.3 37.3
Second Leg Room (in) 38.6 38.6
Second Shoulder Room (in) 52.9 52.9
Weight Information
BASE Touring
Base Curb Weight (lbs) 2932 2932

2007 Toyota Prius Safety Features

Safety Features
4-wheel anti-lock braking system (ABS)
Driver/front passenger advanced airbags
Front seat-mounted side airbags
Front/rear side curtain airbags
3-point seatbelts w/front pretensioners, force limiters, front passenger automatic locking retractor (ALR/ELR)
Adjustable front seatbelt shoulder anchors
Driver & front passenger seatbelt warning sensor
Rear seat child restraint system/lower anchor points & top tether anchors
Child-protector rear door locks
Traction control (TRAC)
Side-impact door beams
Front/rear energy-absorbing crumple zones
Internal trunk release handle
News Reports & Reviews
NHTSA CRASH TEST RESULTS
NHTSA CRASH TEST RESULTS

Frontal crash ratings:
Driver: *  *  *  *  Passenger: *  *  *  * 

Side crash ratings:
Driver: No Test Rear Passenger: No Test

Results based on a 35 MPH frontal crash and 38.5 MPH side crash. Results are reported in a range of one to five stars, with five stars indicating the best crash protection for vehicles within the same weight class. This test used driver and passenger belts and airbags.

NHTSA ROLLOVER RESISTANCE RATING: *  *  *  * 

The Rollover Resistance Rating is an estimate of your risk of rolling over if you have a single vehicle crash. It does not predict the likelihood of that crash. The Rollover Resistance Rating utilizes a "fishhook" maneuver which is a series of abrupt turns at varying speeds to see how "top-heavy" a vehicle is. The more "top-heavy" the vehicle, the more likely it is to roll over. The lowest rated vehicles (1-star) are at least four times more likely to roll over than the highest rated vehicles (5-stars).