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2008 Toyota Prius

2008 Toyota Prius Rebates and Incentives

Prices and Incentives

Dealer Price:
$21,500 - $23,770

Original MSRP:
$20,210 - $21,816

NHTSA CRASH TEST RESULTS
Overall Safety Rating

Frontal crash ratings:
Driver: *  *  *  *  Passenger: *  *  *  * 

Side crash ratings:
Driver: *  *  *  *  *  Rear Passenger: *  *  *  * 

Results based on a 35 MPH frontal crash and 38.5 MPH side crash. Results are reported in a range of one to five stars, with five stars indicating the best crash protection for vehicles within the same weight class. This test used driver and passenger belts and airbags.

NHTSA ROLLOVER RESISTANCE RATING: *  *  *  * 

The Rollover Resistance Rating is an estimate of your risk of rolling over if you have a single vehicle crash. It does not predict the likelihood of that crash. The Rollover Resistance Rating utilizes a "fishhook" maneuver which is a series of abrupt turns at varying speeds to see how "top-heavy" a vehicle is. The more "top-heavy" the vehicle, the more likely it is to roll over. The lowest rated vehicles (1-star) are at least four times more likely to roll over than the highest rated vehicles (5-stars).
See all Safety Rating Results
2008 Toyota Prius Review
The 2008 Toyota Prius family sedan is available in three trims - the Base, the 4-door hatchback and the Touring. The 2008 Toyota Prius is a 4-door and 5-passenger sedan that comes with a standard 1.5-liter, I4, 110-hp hybrid engine and a variable speed automatic transmission with overdrive. The 2008 Toyota Prius has a 36,000mi/36 month basic warranty at time of purchase.

The Toyota Prius comes with all of the following features as standard. Front power outlet, multiple safety airbags, remote fuel door release, ABS brakes, traction control, alloy wheels, tire detail, compact spare tire, stereo with CD player, keyless entry, multi-functional remote, remote releases, remote controls, vehicle anti-theft, power accessories, child safety door locks, vehicle anti-lockout, interval wipers, rear wiper, folding and power adjustable mirrors, tinted glass, rear defroster, illuminated vanity mirrors, rear spoiler, automatic climate control, rear HVAC, air filter, cruise control, trip computer, outside temperature gauge, steering wheel mounted controls, tire pressure monitor, tilt steering, front bucket seats, multiple storage compartments, and halogen headlights. The 2008 Toyota Prius Touring adds fog lights and heated exterior mirrors.

Optional premium upgrades include a first aid kit, electronic parking aid, stability control, navigational aid, CD changer, universal garage door opener, wheel locks, compass, leather steering wheel and leather interior.

This affordable Toyota Prius has a base starting price of $20,950.




Warranty Information
Basic: 3 Years/36,000 Miles
Recalls Issued
US NHTSA CAMPAIGN ID 10V036000
Mfg's Report Date February 3, 2010
Component EQUIPMENT
Number of Units Affected 153,418
Summary SOUTHEAST TOYOTA IS RECALLING CERTAIN MODEL YEAR 2005-2011 PASSENGER VEHICLES FOR FAILING TO COMPLY WITH THE REQUIREMENTS OF FEDERAL MOTOR VEHICLE SAFETY STANDARD NO. 110, "TIRE SELECTION AND RIMS." THESE VEHICLES WERE SOLD WITHOUT THE REQUISITE LOAD CARRYING CAPACITY MODIFICATION LABELS.
Consequence A DRIVER MAY OVERLOAD A VEHICLE WHICH MAY INCREASE THE RISK OF A CRASH.
Remedy DEALERS WILL MAIL TO CONSUMERS THE CORRECTED LABEL OR THE CUSTOMER WILL HAVE THE OPTION FOR DEALERS TO INSTALL THE LABEL FREE OF CHARGE. THE SAFETY RECALL BEGAN ON MAY 27, 2010. OWNERS MAY CONTACT SOUTHEAST TOYOTA AT 1-800-301-6859.
Notes OWNERS MAY ALSO CONTACT THE NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION'S VEHICLE SAFETY HOTLINE AT 1-888-327-4236 (TTY 1-800-424-9153), OR GO TO HTTP://WWW.SAFERCAR.GOV .

2008 Toyota Prius Models & Prices

2008 Toyota Prius Base
Dealer Price Dealer Invoice Pricing Estimated Payments
5dr HB Base (Natl) $21,500 $20,210 $330 / Month*
5dr HB Base (GS) $21,500 $20,210 $330 / Month*
5dr HB Base (SE) $21,500 $20,210 $330 / Month*

2008 Toyota Prius BASE
Dealer Price Dealer Invoice Pricing Estimated Payments
5dr HB (Natl) $22,875 $21,064 $344 / Month*
5dr HB (GS) $22,875 $21,064 $344 / Month*
5dr HB (SE) $22,875 $21,064 $344 / Month*

2008 Toyota Prius Touring
Dealer Price Dealer Invoice Pricing Estimated Payments
5dr HB Touring (Natl) $23,770 $21,816 $356 / Month*
5dr HB Touring (GS) $23,770 $21,816 $356 / Month*
5dr HB Touring (SE) $23,770 $21,816 $356 / Month*

2008 Toyota Prius Features and Standard Equipment

EXTERIOR Features
Base BASE Touring
Chrome-finish grille
Color-keyed door handles
Color-keyed front/rear bumpers
Dual color-keyed pwr mirrors    
Dual heated color-keyed pwr mirrors  
Halogen headlamps w/auto-off feature  
HID headlamps w/integrated fog lamps    
High solar energy-absorbing glass (HSEA)
Intermittent rear window wiper
Larger rear deck spoiler    
Rear deck spoiler  
Variable intermittent windshield wipers
INTERIOR Features
Base BASE Touring
(2) 12V auxiliary pwr outlets
(4) retractable front & rear passenger assist grips
4-way adjustable cloth front bucket seats w/adjustable headrests
AM/FM stereo radio w/CD player-inc: (6) speakers
Auto climate control-inc: humidity sensor, air filtration
Cargo area side panel & under floor storage
Center console armrest w/storage area & dual front/rear cup holders
Central instrument display-inc: digital speedometer, fuel gauge, shift position indicator, odometer, twin tripmeters, warning lights
Cloth 60/40 split fold-down rear bench seat w/fold-down center armrest & adjustable headrests for all seating positions
Cruise control  
Digital quartz clock
Direct tire pressure monitoring system
Dual compartment glove box
Dual illuminated sun visors
Engine immobilizer
Fabric-trimmed door panels w/storage pockets, bottle holders
Front & rear dome lights
Front seatback pockets
HD electric rear window defroster w/timer
Multi-information LCD-inc: energy monitoring, exterior temp, fuel consumption, climate control, audio status modes
Overhead console w/maplights
Pwr door locks w/anti-lockout feature
Pwr windows w/driver-side auto up/down & retained pwr feature
Remote hood/fuel-filler door releases
Remote keyless entry system w/2-stage unlocking, panic function, remote illuminated entry
Tilt steering wheel w/audio/climate/telephone controls
Tonneau cover  
MECHANICAL Features
Base BASE Touring
1.5L DOHC EFI VVT-i 16-valve 4-cyl engine
15" x 6" aluminum alloy wheels    
15" x 6" aluminum alloy wheels w/trim rings    
16" x 6" 7-spoke alloy wheels    
4-wheel anti-lock braking system (ABS)
Continuously variable transmission (ECVT)
Electric-assist pwr rack & pinion steering
Electronic throttle control system w/intelligence (ETCS-i)
Front wheel drive
Hybrid system-inc: sealed nickel-metal hydride battery, integrated permanent AC synchronous electric motor, integrated regenerative brake system
Independent MacPherson strut front suspension w/tuned stabilizer bar    
Independent MacPherson strut suspension w/stabilizer bar  
P185/65R15 tires  
P195/55R16 tires    
Push-button start
Pwr ventilated front disc/rear drum brakes w/electronic brake distribution
T125/70D16 compact spare tire
Torsion beam rear suspension  
Torsion beam rear suspension-inc: tuned shocks, tuned springs    
Traction control (TRAC)
SAFETY Features
Base BASE Touring
3-point seatbelts w/front pretensioners, force limiters, front passenger automatic locking retractor (ALR/ELR)
Adjustable front seatbelt shoulder anchors
Child-protector rear door locks
Driver & front passenger seatbelt warning sensor
Driver/front passenger advanced airbags
Front seat-mounted side airbags
Front/rear energy-absorbing crumple zones
Rear seat child restraint system/lower anchor points & top tether anchors
Side curtain airbags
Side-impact door beams

2008 Toyota Prius Options and Addition Equipment

ADMIN FEE Options
Base BASE Touring
SOUTHEAST TOYOTA ADMIN FEE
EMISSIONS Options
Base BASE Touring
50 STATE EMISSIONS
MODEL OPTION Options
Base BASE Touring
STANDARD PKG -inc: standard equipment    
TOURING PKG -inc: standard equipment    
NOTE Options
Base BASE Touring
** PRICES SHOWN ARE THOSE DISTRIBUTED BY GULF STATES TOYOTA DISTRIBUTORS-THESE PRICES ARE VALID ONLY IN THE STATES OF ARKANSAS, MISSISSIPPI, TEXAS, LOUISIANA AND OKLAHOMA **
** PRICES SHOWN ARE THOSE DISTRIBUTED BY SOUTHEAST STATES TOYOTA DISTRIBUTORS-THESE PRICES ARE VALID ONLY IN THE STATES OF ALABAMA, FLORIDA, GEORGIA, NORTH CAROLINA AND SOUTH CAROLINA **
** PRICES SHOWN ARE THOSE DISTRIBUTED BY TOYOTA MOTOR SALES USA-THESE PRICES ARE NOT VALID IN THE STATES OF ALABAMA, GEORGIA, NORTH CAROLINA, SOUTH CAROLINA, ARKANSAS, FLORIDA, MISSISSIPPI, TEXAS, LOUISIANA AND OKLAHOMA **
OPTION PACKAGE Options
Base BASE Touring
PKG 1 *Contents in STD equipment*    
PKG 2 -inc: vehicle skid control, rearview back-up camera, AM/FM stereo w/CD player, MP3 playback, (6) speakers, Smart Key system  
PKG 3 -inc: vehicle skid control, rearview back-up camera, JBL AM/FM stereo w/CD changer, MP3 playback & Bluetooth, (9) speakers, Smart Key system, alarm system, HomeLink  
PKG 4 -inc: vehicle skid control, rearview back-up camera, JBL AM/FM stereo w/CD changer, MP3 playback & Bluetooth, (9) speakers, Smart Key system, alarm system, HomeLink, HID headlamps, front fog lamps    
PKG 5 -inc: vehicle skid control, rearview back-up camera, JBL AM/FM stereo w/CD changer, MP3 playback & Bluetooth, (9) speakers, Smart Key system, alarm system, HomeLink, HID headlamps, front fog lamps, navigation    
PKG 5 -inc: vehicle skid control, rearview back-up camera, JBL AM/FM stereo w/CD changer, MP3 playback & Bluetooth, (9) speakers, Smart Key system, alarm system, HomeLink, navigation    
PKG 6 -inc: vehicle skid control, rearview back-up camera, JBL AM/FM stereo w/CD changer, MP3 playback & Bluetooth, (9) speakers, Smart Key system, alarm system, HomeLink, HID headlamps, front fog lamps, navigation, 4-spoke leather-wrapped steering wheel, leather seats    
PKG 6 -inc: vehicle skid control, rearview back-up camera, JBL AM/FM stereo w/CD changer, MP3 playback & Bluetooth, (9) speakers, Smart Key system, alarm system, HomeLink, navigation, 4-spoke leather-wrapped steering wheel, leather seats    
PAINT TYPE Options
Base BASE Touring
STANDARD PAINT
POST PRODUCTION OPTIONS Options
Base BASE Touring
(4) 17" EFPC WHEELS W/PIRELLI TIRES (PPO)
(4) 18" ALLOY WHEELS (PPO)
(6) GALLONS OF GAS (PPO)
** VARIOUS ADDITIONAL POST PRODUCTION OPTIONS MAY BE AVAILABLE IN YOUR AREA **
5-PIECE CARPET FLOOR/TRUNK MAT SET (PPO)
5-PIECE CARPETED FLOOR MAT SET (PPO)
ACCENT STRIPE (PPO)
ALL-WEATHER FLOOR MATS (PPO)
ALLOY WHEEL LOCKS (PPO)
ASH TRAY (PPO)
BLUECONNECT HANDS-FREE PHONE SYSTEM (PPO)
CARBON FIBER APPEARANCE DASH (PPO)
CARGO NET (PPO)
CARGO TOTE (PPO)
CARPET MATS & TRUNK MAT (PPO)
CARPET MATS (PPO)    
CERTIFIED TECHNICIAN 46-POINT FINAL QUALITY DIGITAL PICTURE ASSET PROGRAM INSPECTION (PPO)
CERTIFIED TECHNICIAN 46-POINT FINAL QUALITY INSPECTION (PPO)
CRUISE CONTROL (PPO)    
CUSTOM TAPE STRIPE (PPO)
DOOR EDGE GUARDS (PPO) *Affects color availability*
ELECTROCHROMIC MIRROR W/HOMELINK (PPO)
EMERGENCY ASSISTANCE KIT (PPO)
EXTRA MILE OPTION PKG A -inc: 5-piece carpeted floor mat set, cargo net, first aid kit, fabric guard, mud guards, rear bumper protector, glass breakage sensor, custom tape stripe, wheel locks (N/A w/HG Pkg) (PPO)    
EXTRA MILE OPTION PKG A -inc: 5-piece carpeted floor mat set, cargo net, first aid kit, fabric guard, mud guards, rear bumper protector, glass breakage sensor, custom tape stripe, wheel locks (N/A w/HZ or HG Pkg) (PPO)    
EXTRA MILE OPTION PKG B -inc: 5-piece carpeted floor mat set, cargo net, first aid kit, fabric guard, mud guards, rear bumper protector, security system, custom tape stripe, wheel locks (PPO)    
EXTRA MILE OPTION PKG B -inc: 5-piece carpeted floor mat set, cargo net, first aid kit, fabric guard, mud guards, rear bumper protector, security system, custom tape stripe, wheel locks (REQ: HG Pkg) (PPO)    
EXTRA MILE OPTION PKG B -inc: 5-piece carpeted floor mat set, cargo net, first aid kit, fabric guard, mud guards, rear bumper protector, security system, custom tape stripe, wheel locks (REQ: HZ or HG Pkg) (PPO)    
EXTRA MILE OPTION PKG C -inc: 5-piece carpeted floor mat set, cargo net, first aid kit, fabric guard, mud guards, rear bumper protector, custom tape stripe, molded dash applique, wheel locks (PPO)    
EXTRA MILE SERVICE REWARDS PROGRAM (PPO)
FABRIC GUARD (PPO)
FIRST AID KIT (PPO)
GLASS BREAK SENSOR (N/A w/HG Pkg) (PPO)    
GLASS BREAK SENSOR (N/A w/HZ or HG Pkg) (PPO)    
HEADREST DVD ENTERTAINMENT SYSTEM -inc: dual 6.4" widescreen headrest-integrated displays, (2) wireless remotes, dual A/V input, (2) wireless headphones (PPO)
INTERIOR LIGHTS (PPO)
INTERIOR SPRAY (PPO) *NO LONGER FACTORY ORDERABLE-SEE DEALER FOR CURRENT AVAILABILITY*  
LEATHER INTERIOR UPGRADE W/SIDE-IMPACT AIRBAGS -inc: leather seat surface, liquicell comfort technology (N/A w/NR Pkg) (PPO)    
LEATHER INTERIOR UPGRADE W/SIDE-IMPACT AIRBAGS -inc: leather seat surface, liquicell comfort technology (N/A w/NW Pkg) (PPO)    
LEATHER INTERIOR UPGRADE W/SIDE-IMPACT AIRBAGS -inc: leather seat surface, liquicell comfort technology (PPO)    
LEATHER-FACED SEATS W/SIDE AIRBAGS (PPO)
MOLDED DASH APPLIQUE (PPO)
MUD GUARDS (PPO)
NIGHT VISION MIRROR UPGRADE W/HOMELINK (PPO)    
NIGHT VISION MIRROR UPGRADE W/HOMELINK (REQ: HG Pkg) (PPO)    
NIGHT VISION MIRROR UPGRADE W/HOMELINK (REQ: HZ or HG Pkg) (PPO)    
NO CHARGE EXTRA MILE BENEFITS (PPO)
PERMAVIN/GLASS ETCH & LIMITED WARRANTY (PPO)
PREFERRED ACCESSORY PKG -inc: 5-piece carpet floor/trunk mat set, cargo net, first aid kit (PPO)
REAR BUMPER APPLIQUE (PPO)
REAR BUMPER PROTECTOR (PPO)
REMOTE SECURITY SYSTEM (PPO)
ROADSIDE ASSISTANCE (PPO)
SECURITY SYSTEM UPGRADE (N/A w/NM or NR Pkg) (PPO)    
SECURITY SYSTEM UPGRADE (PPO)    
SECURITY SYSTEM UPGRADE (REQ: HZ or HG Pkg) (PPO)    
SIRIUS SATELLITE RADIO (N/A w/HG or HZ Pkg) (PPO)    
SIRIUS SATELLITE RADIO (PPO)    
SIRIUS SATELLITE RADIO (REQ: HI or NR Pkg) (PPO)    
SPLASHGUARDS (PPO)
SPYDER-STYLE CARGO NET (PPO)
TOYOGUARD PLUS PROTECTION GROUP CUSTOMER CARE -inc: roadside assistance, rental car assistance, no charge 1st oil & filter change by S.E.T dealers, emergency towing, vehicle VIN etch protection, exterior paint sealant, undercoating & sound seal, sealant cleaner, interior protector (PPO)
TOYOGUARD PROTECTION GROUP -inc: exterior paint sealant, sealant cleaner, interior protector, undercoating & sound seal, vehicle VIN glass etch protection (PPO)
V.I.P SECURITY UPGRADE (N/A w/HI Pkg) (PPO)    
V.I.P SECURITY UPGRADE (N/A w/HZ or HG Pkg) (PPO)    
V.I.P SECURITY UPGRADE (PPO)    
V.I.P. GLASS BREAKAGE SENSOR (N/A w/HG Pkg) (PPO)    
V.I.P. GLASS BREAKAGE SENSOR (PPO)    
V.I.P. GLASS BREAKAGE SENSOR (REQ: HI Pkg) (PPO)    
VEHICLE SHIELD PKG -inc: lusterizing sealant, rental car assistance, sound shield, sealant cleaner (PPO)
WHEEL LOCKS (PPO)
WINDOW TINT (PPO)
WOODGRAIN DASH (PPO)
XM SATELLITE RADIO (N/A w/HG Pkg) (PPO)    
XM SATELLITE RADIO (PPO)  
XM SATELLITE RADIO (REQ: HI or NR Pkg) (PPO)    
XM SATELLITE RADIO (REQ: HI, HK, NL or NW Pkg) (PPO)    
XM SATELLITE RADIO TUNER -inc: antenna, 6-months service (PPO)  
SEAT TRIM Options
Base BASE Touring
FABRIC SEAT TRIM (STD)
LEATHER SEAT TRIM (REQ: L2 Leather Upgrade)
LEATHER SEAT TRIM (REQ: LA9 Leather Seats)
LEATHER SEAT TRIM (REQ: NR Pkg 6)    
LEATHER SEAT TRIM (REQ: NW Pkg 6)    

2008 Toyota Prius Technical Specifications

Brakes
Base BASE Touring
Brake ABS System 4-Wheel 4-Wheel 4-Wheel
Disc - Front (Yes or ) Yes Yes Yes
Disc - Rear (Yes or )
Front Brake Rotor Diam x Thickness (in) 10.0 x 0.9 10.0 x 0.9 10.0 x 0.9
Rear Brake Rotor Diam x Thickness (in)
Engine
Base BASE Touring
Displacement 1.5L/91 1.5L/91 1.5L/91
Engine Type Gas/Electric I4 Gas/Electric I4 Gas/Electric I4
SAE Net Horsepower @ RPM 76 @ 5000/67 @ 1200 - 1540 76 @ 5000/67 @ 1200 - 1540 76 @ 5000/67 @ 1200 - 1540
SAE Net Torque @ RPM 82 @ 4200/295 @ 0 - 1200 82 @ 4200/295 @ 0 - 1200 82 @ 4200/295 @ 0 - 1200
Exterior Dimensions
Base BASE Touring
Height, Overall (in) 58.7 58.7 58.7
Length, Overall (in) 175.0 175.0 175.0
Min Ground Clearance (in) 5.6 5.6 5.6
Wheelbase (in) 106.3 106.3 106.3
Width, Max w/o mirrors (in) 67.9 67.9 67.9
Fuel Tank
Base BASE Touring
Fuel Tank Capacity, Approx (gal) 11.9 11.9 11.9
Steering
Base BASE Touring
Lock to Lock Turns (Steering) 4.0 4.0 4.0
Steering Type Pwr rack & pinion Pwr rack & pinion Pwr rack & pinion
Turning Diameter - Curb to Curb (ft) 34.1 34.1 34.1
Suspension
Base BASE Touring
Suspension Type - Front MacPherson Strut MacPherson Strut MacPherson Strut
Suspension Type - Rear Torsion Beam Torsion Beam Torsion Beam
Suspension Type - Rear (Cont.) w/Stabilizer bar w/Stabilizer bar w/Stabilizer bar
Tires
Base BASE Touring
Front Tire Size - TBD - - TBD - - TBD -
Rear Tire Size - TBD - - TBD - - TBD -
Transmission
Base BASE Touring
Drivetrain Front Wheel Drive Front Wheel Drive Front Wheel Drive
Trans Description Cont. CVT CVT CVT
Trans Type 1 1 1
Vehicle
Base BASE Touring
Front Head Room (in) 39.1 39.1 39.1
Front Leg Room (in) 41.9 41.9 41.9
Front Shoulder Room (in) 55.0 55.0 55.0
Passenger Capacity 5 5 5
Passenger Volume (ft) 96.2 96.2 96.2
Second Head Room (in) 37.3 37.3 37.3
Second Leg Room (in) 38.6 38.6 38.6
Second Shoulder Room (in) 52.9 52.9 52.9
Weight Information
Base BASE Touring
Base Curb Weight (lbs) 2932 2932 2932

2008 Toyota Prius Safety Features

Safety Features
4-wheel anti-lock braking system (ABS)
Driver/front passenger advanced airbags
Front seat-mounted side airbags
Side curtain airbags
3-point seatbelts w/front pretensioners, force limiters, front passenger automatic locking retractor (ALR/ELR)
Adjustable front seatbelt shoulder anchors
Driver & front passenger seatbelt warning sensor
Rear seat child restraint system/lower anchor points & top tether anchors
Child-protector rear door locks
Traction control (TRAC)
Side-impact door beams
Front/rear energy-absorbing crumple zones
News Reports & Reviews
NHTSA CRASH TEST RESULTS
NHTSA CRASH TEST RESULTS

Frontal crash ratings:
Driver: *  *  *  *  Passenger: *  *  *  * 

Side crash ratings:
Driver: *  *  *  *  *  Rear Passenger: *  *  *  * 

Results based on a 35 MPH frontal crash and 38.5 MPH side crash. Results are reported in a range of one to five stars, with five stars indicating the best crash protection for vehicles within the same weight class. This test used driver and passenger belts and airbags.

NHTSA ROLLOVER RESISTANCE RATING: *  *  *  * 

The Rollover Resistance Rating is an estimate of your risk of rolling over if you have a single vehicle crash. It does not predict the likelihood of that crash. The Rollover Resistance Rating utilizes a "fishhook" maneuver which is a series of abrupt turns at varying speeds to see how "top-heavy" a vehicle is. The more "top-heavy" the vehicle, the more likely it is to roll over. The lowest rated vehicles (1-star) are at least four times more likely to roll over than the highest rated vehicles (5-stars).