Vehicle Photos
Exterior Photos
Interior Photos

2024 Toyota Prius Prime Rebates and Incentives

Prices and Incentives

Dealer Price:
$32,975 - $39,670

Dealer Invoice:
$31,657 - $38,083

2024 Toyota Prius Prime Review

Research the all new 2024 Toyota Prius Prime to make an informed buying decision. View 2024 Toyota Prius Prime retail pricing, rebates & incentives, features , and more. Whether you're in the market to buy a new 2024 Toyota Prius Prime and want a quote from a local Toyota dealer, or you're just researching this car, we have all the information that you need, including rebates, incentives, features, technical specifications, safety features and more..

Warranty Information
Basic: 3 Years/36,000 Miles
Recalls Issued
2024 Toyota Prius Prime SE, XSE, XSE Premium N/A

2024 Toyota Prius Prime Models & Prices

2024 Toyota Prius Prime SE
Dealer Price Dealer Invoice Pricing Estimated Payments
SE (Natl) $32,975 $31,657 $516 / Month*
SE (GS) $32,975 $31,657 $516 / Month*
SE (SE) $32,975 $31,657 $516 / Month*

2024 Toyota Prius Prime XSE
Dealer Price Dealer Invoice Pricing Estimated Payments
XSE (Natl) $36,225 $34,776 $567 / Month*
XSE (GS) $36,225 $34,776 $567 / Month*
XSE (SE) $36,225 $34,776 $567 / Month*

2024 Toyota Prius Prime XSE Premium
Dealer Price Dealer Invoice Pricing Estimated Payments
XSE Premium (Natl) $39,670 $38,083 $621 / Month*
XSE Premium (GS) $39,670 $38,083 $621 / Month*
XSE Premium (SE) $39,670 $38,083 $621 / Month*

2024 Toyota Prius Prime Features and Standard Equipment

EXTERIOR Features
SE XSE XSE Premium
Auto Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off    
Auto On/Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off  
Black Grille
Black Power Heated Side Mirrors w/Manual Folding
Black Side Windows Trim and Black Front Windshield Trim
Black Wheel Well Trim
Body-Colored Door Handles
Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent and Metal-Look Bumper Insert
Body-Colored Rear Bumper w/Black Rub Strip/Fascia Accent
Clearcoat Paint
Fixed Glass 1st Row Sunroof w/Sunshade    
Fixed Glass 2nd Row Sunroof w/Sunshade    
Fixed Rear Window w/Defroster
Galvanized Steel/Aluminum/Composite Panels
Headlights-Automatic Highbeams
Laminated Glass
LED Brakelights
Liftgate Rear Cargo Access  
Light Tinted Glass
Power Liftgate Rear Cargo Access    
Speed Sensitive Rain Detecting Variable Intermittent Wipers
Tailgate/Rear Door Lock Included w/Power Door Locks
Tire Mobility Kit
Tires: 195/50R19 All-Season  
Tires: 195/60R17 All-Season    
Wheels: 17" x 6.5J 5-Spoke Aluminum Alloy -inc: 2-tone wheel covers    
Wheels: 19" x 6.5J Machine Finished Aluminum Alloy  
INTERIOR Features
SE XSE XSE Premium
1 12V DC Power Outlet
1 12V DC Power Outlet and 1 120V AC Power Outlet
2 Seatback Storage Pockets  
60-40 Folding Bench Front Facing Fold Forward Seatback Rear Seat
Air Filtration
Cargo Area Concealed Storage
Cargo Features -inc: Tire Mobility Kit
Cargo Space Lights
Carpet Floor Trim
Cruise Control w/Steering Wheel Controls
Day-Night Auto-Dimming Rearview Mirror  
Day-Night Rearview Mirror    
Delayed Accessory Power
Digital Appearance
Distance Pacing w/Traffic Stop-Go
Drive Connect Cloud Navigation (1-year trial subscription) Integrated Navigation System w/Voice Activation
Driver / Passenger And Rear Door Bins
Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination, Driver And Passenger Auxiliary Mirror
Driver Foot Rest
Driver Information Center
Driver Seat
Fabric Seat Trim    
Fade-To-Off Interior Lighting
FOB Controls -inc: Cargo Access    
Folding Cargo Cover
Front And Rear Map Lights
Front Center Armrest    
Front Center Armrest and Rear Center Armrest  
Front Cupholder
Full Carpet Floor Covering
Full Cloth Headliner
Full Floor Console w/Covered Storage, Mini Overhead Console, 1 12V DC Power Outlet and 1 120V AC Power Outlet
Gauges -inc: Speedometer, Odometer, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer
Heated & Ventilated Sport Front Bucket Seats -inc: 8-way power adjustable driver's seat w/power lumbar support, driver memory w/2 settings and 6-way adjustable front passenger seat    
Heated SofTex Leatherette Steering Wheel
Heated Sport Front Bucket Seats -inc: 8-way power adjustable driver's seat w/power lumbar support and 6-way adjustable front passenger seat    
HomeLink Garage Door Transmitter  
HVAC -inc: Underseat Ducts
Illuminated Glove Box
Immobilizer
Interior Trim -inc: Colored Instrument Panel Insert, Piano Black Console Insert and Piano Black/Metal-Look Interior Accents
Manual Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints
Manual Tilt/Telescoping Steering Column
Outside Temp Gauge
Passenger Seat
Power 1st Row Windows w/Front And Rear 1-Touch Up/Down
Power Door Locks w/Autolock Feature
Power Rear Windows
Proximity Key For Doors And Push Button Start
Rear Cupholder
Remote Keyless Entry w/Integrated Key Transmitter, Illuminated Entry, Illuminated Ignition Switch and Panic Button
Remote Releases -Inc: Power Cargo Access and Power Fuel    
Remote Releases -Inc: Power Fuel  
Safety Connect (up to 10-year trial subscription) Tracker System
Seats w/Cloth Back Material
Smart Device Remote Engine Start
SofTex Seat Trim  
Sport Front Bucket Seats -inc: 6-way adjustable driver's seat and 6-way adjustable front passenger seat    
Trip Computer
Trunk/Hatch Auto-Latch    
Urethane Gear Shifter Material
Voice Activated Automatic Air Conditioning
Wi-Fi Connect with 30-day or up to 3GB trial subscription Mobile Hotspot Internet Access
MECHANICAL Features
SE XSE XSE Premium
10.6 Gal. Fuel Tank
4.11 Axle Ratio
Battery w/Run Down Protection
Brake Actuated Limited Slip Differential
Electric Power-Assist Steering
Engine Auto Stop-Start Feature
Engine: 2.0L 4-Cylinder DOHC 16V VVT-i -inc: permanent magnet AC synchronous motor
Front And Rear Anti-Roll Bars
Front-Wheel Drive
Gas-Pressurized Shock Absorbers
Hybrid Electric Motor
Lithium Ion Traction Battery w/3.3 kW Onboard Charger, 11 Hrs Charge Time @ 110/120V, 4 Hrs Charge Time @ 220/240V and 13.6 kWh Capacity
Multi-Link Rear Suspension w/Coil Springs
Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist, Hill Hold Control and Electric Parking Brake
Single Stainless Steel Exhaust
Strut Front Suspension w/Coil Springs
Transmission w/Driver Selectable Mode
Transmission: Continuously Variable (eCVT) -inc: Electronically controlled
SAFETY Features
SE XSE XSE Premium
ABS And Driveline Traction Control
Airbag Occupancy Sensor
Back-Up Camera
Blind Spot Monitor (BSM) Blind Spot
Collision Mitigation-Front
Collision Mitigation-Rear  
Curtain 1st And 2nd Row Airbags
Driver Monitoring-Alert
Dual Stage Driver And Passenger Front Airbags
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Evasion Assist
Front and Rear Parking Assist w/Automatic Braking (PA w/AB) Front And Rear Parking Sensors  
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist
Lane Tracing Assist (LTA) w/Lane Change Assist
Low Tire Pressure Warning
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners
Pre-Collision System (PCS) w/Intersection Support and Rear Cross-Traffic Alert (RCTA) Front Cross-Traffic Alert (FCTA)    
Pre-Collision System (PCS) w/Intersection Support Front Cross-Traffic Alert (FCTA)  
Rear Child Safety Locks
Rear Side-Impact Airbag
Safety Connect (up to 10-year trial subscription) Emergency Sos
Side Impact Beams
Vehicle Stability Control (VSC) Electronic Stability Control (ESC)
ENTERTAINMENT Features
SE XSE XSE Premium
2 LCD Monitors In The Front
AM/FM/HD/Satellite w/Seek-Scan, Clock, Speed Compensated Volume Control, Steering Wheel Controls, Voice Activation and Radio Data System
Bluetooth Wireless Phone Connectivity
Digital Signal Processor    
Drive Connect (1-Year Trial Subscription) Real-Time Traffic Display
Integrated Roof Antenna
Radio: Toyota Audio Multimedia w/12.3" Touchscreen -inc: 8-speaker JBL premium audio w/amplifier, wireless Apple CarPlay and Android Auto compatibility, SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/connected-services for details    
Radio: Toyota Audio Multimedia w/8" Touchscreen -inc: 6 speakers, wireless Apple CarPlay and Android Auto compatibility, SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/connected-services for details  
Streaming Audio
Turn-By-Turn Navigation Directions

2024 Toyota Prius Prime Options and Addition Equipment

ADDITIONAL EQUIPMENT Options
SE XSE XSE Premium
ADVANCED TECHNOLOGY PACKAGE -inc: Panoramic View Monitor, 360-degree overhead view in low-speed drive and reverse and curb view, Advanced Park    
DIGITAL KEY CAPABILITY -inc: Enables smartphone to be used instead of a physical key Requires a remote connect subscription, for details please visit https://www.toyota.com/connected-services/.    
DIGITAL REARVIEW MIRROR    
FIXED GLASS ROOF -inc: manual shade sun roof and moon roof    
FRONT & REAR PARKING ASSIST W/AUTOMATIC BRAKING -inc: Parking Support Alert/Brake    
HEATED REAR SEATS    
RADIO: TOYOTA AUDIO MULTIMEDIA W/12.3" TOUCHSCREEN -inc: 6 speakers, wireless Apple CarPlay and Android Auto compatibility, SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/connected-services for details    
SOLAR ROOF    
SPECIAL COLOR
EMISSIONS Options
SE XSE XSE Premium
50 STATE FEDERAL EMISSIONS
MODEL OPTION Options
SE XSE XSE Premium
SOUTHEAST REGION ADMIN FEE (Regional) Retail only.
PAINT SCHEME Options
SE XSE XSE Premium
STANDARD PAINT
PORT INSTALLED OPTIONS Options
SE XSE XSE Premium
ALL WEATHER FLOOR LINERS/CARGO LINER (TMS) (PPO)
ALLOY WHEEL LOCKS (TMS) (PPO)
BODY SIDE MOLDINGS (TMS) (PPO)
CARGO NET (TMS) (PPO)
CARGO TOTE (TMS) (PPO)
CARPET FLOOR MATS/CARPET CARGO MAT (TMS) (PPO)
CONNECTED SERVICES TRIAL OFFERING (1Y) (TMS) -inc: 2 additional years of Drive Connect and Remote Connect in addition to 1 year standard trials, Remote included at no extra cost, 4G network dependent (PPO)
DASH CAM (TMS) (PPO)  
DOOR EDGE GUARDS (TMS) (PPO)
DOOR SILL PROTECTORS (TMS) (PPO)
EMERGENCY ASSISTANCE KIT (TMS) (PPO)
FIRST AID KIT (TMS) (PPO)
KEY GLOVES (TMS) (PPO)
MUDGUARDS (TMS) (PPO)
PAINT PROTECTION FILM (TMS) (PPO)
PREFERRED ACCESSORY PACKAGE W/CARPET (TMS) (PPO)
PREFERRED ACCESSORY PKG W/ALL WEATHER LINERS (TMS) (PPO)
PROTECTION PACKAGE #3 (TMS) -inc: Body side moldings (PPO)
QUICK CHARGE CABLE (TMS) (PPO)
REAR BUMPER APPLIQUE (TMS) (PPO)
PRIMARY PAINT Options
SE XSE XSE Premium
CUTTING EDGE
GUARDIAN GRAY
MIDNIGHT BLACK METALLIC
RESERVOIR BLUE
SUPERSONIC RED
WIND CHILL PEARL
SEAT TRIM Options
SE XSE XSE Premium
BLACK/RED, FABRIC SEAT TRIM    
BLACK/RED, SOFTEX SEAT TRIM  

2024 Toyota Prius Prime Technical Specifications

Brakes
SE XSE XSE Premium
Brake ABS System 4-Wheel 4-Wheel 4-Wheel
Disc - Front (Yes or ) Yes Yes Yes
Disc - Rear (Yes or ) Yes Yes Yes
Front Brake Rotor Diam x Thickness (in) 12 12 12
Rear Brake Rotor Diam x Thickness (in) 11 11 11
Engine
SE XSE XSE Premium
Displacement 2.0 L/121 2.0 L/121 2.0 L/121
Engine Type Gas/Electric I-4 Gas/Electric I-4 Gas/Electric I-4
SAE Net Horsepower @ RPM 220 @ 6000 220 @ 6000 220 @ 6000
SAE Net Torque @ RPM 139 139 139
Exterior Dimensions
SE XSE XSE Premium
Height, Overall (in) 55.9 56.3 56.3
Length, Overall (in) 181.1 181.1 181.1
Wheelbase (in) 108.3 108.3 108.3
Width, Max w/o mirrors (in) 70.1 70.2 70.2
Fuel Tank
SE XSE XSE Premium
Fuel Tank Capacity, Approx (gal) 10.6 10.6 10.6
Steering
SE XSE XSE Premium
Steering Type Rack-Pinion Rack-Pinion Rack-Pinion
Turning Diameter - Curb to Curb (ft) 34.4 35.4 35.4
Suspension
SE XSE XSE Premium
Suspension Type - Front Strut Strut Strut
Suspension Type - Rear Multi-Link Multi-Link Multi-Link
Suspension Type - Rear (Cont.) Multi-Link Multi-Link Multi-Link
Tires
SE XSE XSE Premium
Front Tire Size P195/60HR17 P195/50HR19 P195/50HR19
Rear Tire Size P195/60HR17 P195/50HR19 P195/50HR19
Transmission
SE XSE XSE Premium
Drivetrain Front Wheel Drive Front Wheel Drive Front Wheel Drive
Trans Description Cont. CVT w/OD CVT w/OD CVT w/OD
Trans Type 1 1 1
Vehicle
SE XSE XSE Premium
Front Head Room (in) 38 38 37.5
Front Leg Room (in) 42.4 42.4 42.4
Front Shoulder Room (in) 55.3 55.3 55.3
Passenger Capacity 5 5 5
Passenger Volume (ft) 91.2 91.2 91.2
Second Head Room (in) 36.4 36.4 36.4
Second Leg Room (in) 35.9 35.9 35.9
Second Shoulder Room (in) 52.8 52.8 52.8
Weight Information
SE XSE XSE Premium
Base Curb Weight (lbs) 3461 3516 3571

2024 Toyota Prius Prime Safety Features

Safety Features
Lane Tracing Assist (LTA) w/Lane Change Assist
Vehicle Stability Control (VSC) Electronic Stability Control (ESC)
ABS And Driveline Traction Control
Side Impact Beams
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Safety Connect (up to 10-year trial subscription) Emergency Sos
Blind Spot Monitor (BSM) Blind Spot
Pre-Collision System (PCS) w/Intersection Support and Rear Cross-Traffic Alert (RCTA) Front Cross-Traffic Alert (FCTA)
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning
Collision Mitigation-Front
Driver Monitoring-Alert
Evasion Assist
Low Tire Pressure Warning
Dual Stage Driver And Passenger Front Airbags
Curtain 1st And 2nd Row Airbags
Airbag Occupancy Sensor
Rear Side-Impact Airbag
Rear Child Safety Locks
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners
Back-Up Camera
Front and Rear Parking Assist w/Automatic Braking (PA w/AB) Front And Rear Parking Sensors
Pre-Collision System (PCS) w/Intersection Support Front Cross-Traffic Alert (FCTA)
Collision Mitigation-Rear
News Reports & Reviews
NHTSA CRASH TEST RESULTS N/A