For the 2014 racing season Ken Blocks Hoonigan Racing Division Fiesta gets a new set of duds
Getting pumped up
It's not just Hans and Franz, the characters from the late eighties Saturday Night Live sketches, that can get people "pumped up."
We know this for a fact because the first line of Monster Energy's most-recent press stated "when we thought we couldn't get any more pumped about 2014, the chief-tyre-slayer and head Hoonigan in charge Ken Block has thrown it down with an epic season schedule, and a fresh new graphics package to match."
Dude. Sweet.
Not content with that bit of bravura, the missive went on to note that Block was "Set to tear it up in all four corners of the globe" with a schedule that will include "everything from Gymkhana GRID, to RallyCross, and WRC stage rallies" while piloting "his legendary Hoonigan Racing Division Ford Fiesta."
"I'm stoked with how the new liveries for my Ford Fiestas have turned out, as well as the race schedule we've been able to put together for 2014," Ken told us. "Once again I've been fortunate enough to put together a highly diverse schedule that has me going around the world.
"I'm competing in the full Global RallyCross Championship, doing a handful of Rally America events, competing in a WRC round in Spain, doing the Monza Rally Sprint for the first time ever with Valentino Rossi as a teammate, returning to the Monster Energy Gymkhana GRID finale in Madrid, heading back to Japan to do more Gymkhana demos and, most interestingly, racing in three of the World RallyCross Championship rounds for the first time ever. I'm pretty sure nobody has a better job than me this year!"
We'd have to agree with that "better job" assessment, not to mention the free miles he'll be accumulating with his favorite airline.
New livery
Topping things off, so to speak, is the new design the team at Hoonigan Racing Division has created which is described, very succinctly, as "a badass new livery for his ride." A mix of "animal print and retro computer graphics," the latest graphics package will also be used on "signature products from Hoonigan, SPY, and HPI R/C cars."
"Every year I'm challenged with outdoing my livery from the season before," explains Ken. "Luckily, I think we were able to do it once again. This year's livery mixes animal pattern and 8-bit, which I love. We've come up with a sort of digital zebra graphic that I think is awesome and also brings me back into that familiar black and white colour (we're not sure about the "u" here as Block was born in Long Beach, California) scheme I had starting back in 2010. I think the fans are going to enjoy this look."
Block, by the way, came away with first place in his first race of the season, the 'Rally in the 100 Acre Wood' which took place on February 21st and 22nd and allowed fans "To see Ken in action, and check out his rad new whip."
