Special edition of Chevrolet's midsize pickup receives some So Cal-inspired exterior tweaks.

2017 Chevrolet Colorado Shoreline

2017 Chevrolet Colorado Shoreline

The California market is the largest in the U.S. for a number of goods, not the least of which is the midsize pickup segment. In point of fact, more midsize trucks are sold in the greater Los Angeles area than in the next two largest markets put together.

With that in mind, it doesn't take a marketing genius to figure out why Chevrolet decided to give its latest Colorado special edition a Southern California makeover.

According to Sandor Piszar, Chevrolet truck marketing director, "This year, we are continuing that (sales) momentum with the Shoreline edition designed specifically for customers in the segment's biggest market."

The 2017 Shoreline will continue the lineup of special edition Colorados which began in 2016 with the introduction of the Colorado Z71 Midnight and Colorado Trail Boss.

"The Shoreline is a great example of our strategy to offer unique trucks designed for very specific customers," said Piszar. "These trucks have clearly resonated with customers, as last year our special edition trucks sold in one-third the time, and to younger, more affluent buyers than the industry average."

2017 Chevrolet Colorado Shoreline cropped view

When those younger and more affluent pickup buyers visit their Chevrolet dealers this summer, they'll see a Colorado "In keeping with aftermarket trends seen in California (as) the Shoreline combines bright exterior colors with blacked-out trim and minimal chrome accents."

Based on Colorado extended cab models in LT trim in both two-wheel-drive and four-wheel-drive versions, the Shoreline will be available only in a Silver Ice Metallic, Summit White, Laser Blue, or Red Hot exterior paint finish.

In addition to the standard LT equipment, Shoreline editions will also receive a body color front grill, black 18-inch wheels, and black trim for the door handles, mirrors and beltline. Other standard features include a spray-in bedliner, all-weather floor liners and a one-year Sirius XM radio subscription.

2017 Chevrolet Colorado Shoreline pricing and availability

According to Chevy, 2017 Colorado Shoreline models will reach dealer showrooms this summer with pricing released closer to their on-sale date.