Hyundai get its DUB On

Hyundai and DUB magazine get together to pimp out the brands flagship sedan for this years SEMA show

Viva DUB Equus

Earlier today, Korea’s Hyundai motors announced that DUB magazine would be customizing the new Equus sedan for the 2010 SEMA show – one of the largest shows in Vegas since Elvis left the building and certainly the biggest custom car show that is off-limits to the general public.
DUB Equus

That being said, the denizens that inhabit DUB world will be happy to know that their flagship magazine will soon be displaying its interpretation of Hyundai’s new flagship sedan, the Equus (no Mustang or other horse jokes, please).

"We know that SEMA show-goers look forward to seeing the cool new cars like Equus and the unique ways we customize them," said Myles Kovacs, president and co-founder, DUB Magazine. "With this car we tried to give tuners an idea of what modifications can be done within the luxury segment."

No doubt.
Pimp my Hyundai

The press release from Hyundai had this to say about the project:

“Plans for the exterior modifications on the DUB Edition Hyundai Equus include Trex DUB Design mesh grille, DUB Design custom body kit, tinted windows and tail lights, and a custom two-tone, gloss black-and-matte charcoal paint job.  The Equus will also feature a DUB Edition custom suspension riding on 24-inch TIS modular style 10 wheels with Pirelli Pzero Nero Tires.

No DUB Magazine custom would be complete without an audio enhancement.  Therefore, to add to the already world-class Lexicon audio system that comes from the factory, DUB Design is building a custom trunk enclosure that will be fitted with Infiniti Kappa components including nine Infiniti Kappa Series speakers, KAPPA ONE mono and KAPPA FOUR four-channel amplifiers.  Additionally, the interior of the Equus will feature DUB Design custom leather and suede, a DUB Design illuminated headliner and custom rear bucket seats.”