Dodge goes Plum crazy as the seventies return with a vengeance to Auburn Hills
Can harvest gold with faux wood trim be far off
Here at LotPro.com, a few of us really old dudes can remember the seventies when cars took on such otherworldly hues as lime green, ultra violet and harvest gold. It was the decade of discos and shag carpeting, and not a whole lot of us here are sad that it’s gone.
Nonetheless, the Dodge boys are hell-bent on heaping another layer of nostalgia onto both the Dodge Challenger R/T as well as its brother on steroids, the SRT8 by announcing an exclusive production run of both muscle cars in the classic Plum Crazy Pearl Coat exterior color.
Stripes too!
"The new Plum Crazy R/T Classic and SRT8 feature more than just memorable blast-from-the-past design cues and HEMI engines; both models exude the very core of Dodge Challenger's roots," said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President--Product Design, Chrysler Group LLC. "Our new Plum Crazy limited-edition models pay homage to Challenger's heritage while delivering the passion and excitement Dodge fans and customers demand."
For those Mopar fans out there who need to know: Yes, this is the same paint color as those classic Dodge pony cars as the company has delved into its paint code archive for this production run. For even more style, the color can be ordered with your choice of traditional matte black or new bright white dual-wide R/T body-side stripes.
Not to be outdone, the SRT8® will come standard with Plum Crazy performance seats with a Plum Crazy accented seat stripe (optional Katzkin leather seat sets will be available in multiple color and piping combinations through Chrysler’s Mopar® parts division for those owners interested in putting their rides further over the top).
Pricing and production
Ordering is to commence immediately while limited production on both Merlot-inspired vehicles will begin in late November at Chrysler’s Canadian assembly plant in Brampton, Ontario.
Suggested retail pricing (including $725 destination) for the 2010 Challenger R/T is $35,140, while the Challenger SRT8 model will fetch $44,155.00.
