Texans and their pickups
Point number one: Texas may be big, but as big as it is it still lacks an auto show with the stature of those held in Los Angeles, Detroit and New York. But it makes up for this deficiency by hosting the State Fair of Texas – a 24-day affair held at Fair Park in Dallas where, in 2016, 2,408,032 people walked past "Big Tex" to take in the festivities. That figure, by the way, easily eclipses each of the three major US auto shows, where anywhere near a million attendees is considered a success.
Point number two: Texans buy a lot of pickup trucks. According to FCA's Ram brand:
More Texans drive pickup trucks than drivers in any other state; 20 percent of motor vehicle registrations versus 12 percent national average. In fact, Ram sells nearly two-and-a-half times as many pickup trucks in Texas as it does in the next-highest volume state.
It's no wonder, then, that the major truck manufacturers produce a plethora of "Texas-only" and "Texas-inspired" pickups, many of which are only available and sold in the Lone Star State.
2018 Ram Laramie Longhorn Southfork
Ram's best-selling truck in Texas, the 1500, gets a new Southfork Edition that adds the following features to the top-trim Laramie Longhorn:
- Canyon Brown and Light Frost Beige full-grain leather seats
- Leather-wrapped A- and B-pillar grab handles
- Real Walnut-trimmed steering wheel
- Light Greystone suede headliner and visors
- Longhorn glove box badge and floor mats with Longhorn metal badging
- Galvanized-appearance interior trim
- Walnut-colored real ash wood interior accent trim
- Longhorn chrome tailgate badge
2018 Ram Laramie Longhorn Southfork prices and availability
The Southfork edition is available in all current Laramie Longhorn colors, including a two-tone option with lower paint that features Ram’s recently added RV Match Walnut Brown shade.
Production of the new 2018 Ram Laramie Longhorn Southfork trim level has begun at the Warren, Michigan Truck Assembly Plant and Saltillo, Mexico Truck Assembly Plant. The Laramie Longhorn Southfork edition is available on Ram 1500, 2500, and 3500 models in 4x2 and 4x4 driveline configurations, in Crew Cab and Mega Cab models with either a long or short box.
Ram 1500 Laramie Longhorn Southfork edition manufacturer suggested retail prices start at $52,615, which includes a $1,395 destination charge.