Latest concept from Toyota is a 2014 Toyota Highlander takes its inspiration not from Italian beach couture but from SpongeBob SquarePants

Toyota embraces Bikini Bottom

If you can answer the question "who lives in a pineapple under the sea?" as well as have the accompanying melody to this little ditty stuck in your head, chances are you have children ranging in age from preschoolers to those well into their twenties.

I know because my youngest, who is now 22, was just 8 years old when the pilot episode of SpongeBob SquarePants aired on May 1, 1999, with this opening song penned by Pat Pinney:

Are ya ready kids?

Aye, Aye captain!

I can't heeeaaar yooouuu!



Who lives in a pineapple under the sea?
Sponge Bob Square Pants!
Absorbent and yellow and porous is he.
Sponge Bob Square Pants!
If nautical nonsense be somethin' ya wish.
Sponge Bob Square Pants!
Then drop on the deck and flop like a fish.
Sponge Bob Square Pants!

Sponge Bob Square Pants,
Sponge Bob Square Pants,
Sponge Bob Square Pants,
Sponge Booob Square Paaants!

SpongeBob SquarePants Toyota Highlander Concept

In any case, the animated show has been a huge hit and, in a tie-in announced this past Saturday, Toyota has released images of a 2014 Highlander concept that takes its inspiration from SpongeBob SquarePants himself.

According to the press release:

Nickelodeon and Toyota are making this the best summer ever for SpongeBob fans with the creation of the first SpongeBob SquarePants-inspired vehicle. The SpongeBob 2014 Toyota Highlander will feature a custom SpongeBob-themed exterior and an interior design that captures all of the beloved character’s high-octane energy.  The one-of-a-kind concept vehicle was unveiled on July 13th, during Nickelodeon’s SpongeBob Day at the Padres vs. Giants game in San Diego, Calif. The car will then hit the road for a "Happy Driving!" promotional tour throughout the U.S., bringing SpongeBob’s special brand of fun to seven locations across the country.

Those 7 locations are as follows:

Nickelodeon Suites Resort, Orlando, Fla. (Aug. 2-4]
Inaugural SpongeBob Fan Shellabration, Hollywood, Calif. (Sept. 7-8)
Artscape Festival, Baltimore, Md. (July 19-21)
Eat Real Festival, Oakland, Calif. (Sept. 27-29)
Nickelodeon Universe at Mall of America, Minneapolis, Minn. (Aug. 9-11)
NASCAR Sprint Cup Series at Chicagoland Speedway, Chicago, Ill. (Sept. 15); Gourmet on Gore Festival (Aug. 30-Sept. 2)
LA Auto Show, Los Angeles Calif. (Nov. 30-Dec. 9)

The events will also include, among other highlights, character meet-and-greets and photo opportunities along with a prize wheel where contestants can win SpongeBob Toyota Highlander branded prizes.

Those fans unable to attend the festivities can "log onto to create their own design for the SpongeBob Toyota Highlander; download kits for family road trips that include SpongeBob branded printable games and coloring pages; watch special behind-the-scenes footage of the making of the SpongeBob Highlander; play SpongeBob online games; and enter the "SpongeBob Highlander" sweepstakes for a chance to win a Toyota Highlander.  Additionally, fans can go to the Nickelodeon, SpongeBob and Patrick Facebook pages to see photos of the SpongeBob Highlander’s road trip and the intricate design details of the vehicle."