Vehicle Photos
Exterior Photos
Interior Photos

2018 Toyota Prius Prime Rebates and Incentives

Prices and Incentives

Dealer Price:
$27,300 - $33,300

Original MSRP:
$26,209 - $31,968

2018 Toyota Prius Prime Review

Research the all new 2018 Toyota Prius Prime to make an informed buying decision. View 2018 Toyota Prius Prime retail pricing, rebates & incentives, features , and more. Whether you're in the market to buy a new 2018 Toyota Prius Prime and want a quote from a local Toyota dealer, or you're just researching this car, we have all the information that you need, including rebates, incentives, features, technical specifications, safety features and more..

Warranty Information
Basic: 3 Years/36,000 Miles
Recalls Issued
2018 Toyota Prius Prime Advanced, Plus, Premium N/A

2018 Toyota Prius Prime Models & Prices

2018 Toyota Prius Prime Plus
Dealer Price Dealer Invoice Pricing Estimated Payments
Plus (Natl) $27,300 $26,209 $427 / Month*
Plus (GS) $27,300 $26,209 $427 / Month*
Plus (SE) $27,300 $26,209 $427 / Month*

2018 Toyota Prius Prime Premium
Dealer Price Dealer Invoice Pricing Estimated Payments
Premium (Natl) $29,000 $27,840 $454 / Month*
Premium (GS) $29,000 $27,840 $454 / Month*
Premium (SE) $29,000 $27,840 $454 / Month*

2018 Toyota Prius Prime Advanced
Dealer Price Dealer Invoice Pricing Estimated Payments
Advanced (Natl) $33,300 $31,968 $521 / Month*
Advanced (GS) $33,300 $31,968 $521 / Month*
Advanced (SE) $33,300 $31,968 $521 / Month*

2018 Toyota Prius Prime Features and Standard Equipment

EXTERIOR Features
Plus Premium Advanced
Auto Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off    
Auto On/Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off  
Black Grille
Black Side Windows Trim and Black Front Windshield Trim
Body-Colored Door Handles
Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent
Body-Colored Power Heated Side Mirrors w/Manual Folding
Body-Colored Rear Bumper w/Black Rub Strip/Fascia Accent
Clearcoat Paint
Fixed Rear Window w/Defroster
Fog Lamps    
Galvanized Steel/Aluminum/Composite Panels
Headlights-Automatic Highbeams
Laminated Glass
LED Brakelights
Liftgate Rear Cargo Access
Light Tinted Glass
Rain Detecting Variable Intermittent Wipers    
Tailgate/Rear Door Lock Included w/Power Door Locks
Tire Mobility Kit
Tires: P195/65R15 AS
Variable Intermittent Wipers  
Wheels: 15" x 6.5" Aluminum
INTERIOR Features
Plus Premium Advanced
2 12V DC Power Outlets
2 Seatback Storage Pockets
60-40 Folding Split-Bench Front Facing Fold Forward Seatback Rear Seat
Air Filtration
Automatic Air Conditioning
Cargo Area Concealed Storage
Cargo Features -inc: Tire Mobility Kit
Cargo Space Lights
Carpet Floor Trim
Cruise Control w/Steering Wheel Controls
Day & Night Inside Rear View Mirror    
Day-Night Rearview Mirror  
Delayed Accessory Power
Digital Appearance
Distance Pacing w/Traffic Stop-Go
Driver And Passenger Door Bins
Driver And Passenger Heated-Cushion, Driver And Passenger Heated-Seatback
Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination
Driver Foot Rest
Driver Information Center
Driver Seat
Entune Safety Connect Tracker System    
Entune Selective Service Internet Access    
Fabric Seat Trim    
Fade-To-Off Interior Lighting
Front Bucket Seats -inc: 6-way adjustable driver's seat and 4-way adjustable front passenger seat    
Front Bucket Seats -inc: 8-way power adjustable driver's seat and 4-way adjustable front passenger seat  
Front Center Armrest and Rear Center Armrest
Front Cupholder
Front Map Lights
Full Carpet Floor Covering
Full Cloth Headliner
Full Floor Console w/Covered Storage, Mini Overhead Console w/Storage, Rear Console w/Storage and 2 12V DC Power Outlets
Gauges -inc: Speedometer, Odometer, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer
Head-Up Display    
Heated SofTex Leatherette Steering Wheel    
HomeLink Garage Door Transmitter    
HVAC -inc: Underseat Ducts
Illuminated Glove Box
Immobilizer
Intelligent Clearance Sonar w/Parking Assist    
Interior Trim -inc: Piano Black/Metal-Look Instrument Panel Insert, Piano Black Door Panel Insert, Colored Console Insert and Chrome/Metal-Look Interior Accents
Manual Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints
Manual Tilt/Telescoping Steering Column
Outside Temp Gauge
Passenger Seat
Power 1st Row Windows w/Front And Rear 1-Touch Up/Down
Power Door Locks w/Autolock Feature
Power Rear Windows
Proximity Key For Doors And Push Button Start
Rear Cupholder
Redundant Digital Speedometer    
Remote Keyless Entry w/Integrated Key Transmitter, 2 Door Curb/Courtesy, Illuminated Entry, Illuminated Ignition Switch and Panic Button
Remote Releases -Inc: Power Fuel
Roll-Up Cargo Cover
Seats w/Cloth Back Material    
Seats w/Leatherette Back Material  
Smart Device Integration
SofTex Leatherette Steering Wheel  
SofTex Seat Trim  
Trip Computer
Urethane Gear Shifter Material
MECHANICAL Features
Plus Premium Advanced
11.4 Gal. Fuel Tank
4.11 Axle Ratio
Battery w/Run Down Protection
Electric Power-Assist Steering
Engine Auto Stop-Start Feature
Engine: 1.8L 4-Cylinder DOHC 16V VVT-i
Front And Rear Anti-Roll Bars
Front-Wheel Drive
Gas-Pressurized Shock Absorbers
Hybrid Electric Motor
Lithium Ion Traction Battery w/3.3 kW Onboard Charger, 5.5 Hrs Charge Time @ 110/120V, 2 Hrs Charge Time @ 220/240V and 8.8 kWh Capacity
Multi-Link Rear Suspension w/Coil Springs
Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist and Hill Hold Control
Single Stainless Steel Exhaust
Strut Front Suspension w/Coil Springs
Transmission: Continuously Variable Automatic -inc: Electronically Controlled (ECVT)
SAFETY Features
Plus Premium Advanced
ABS And Driveline Traction Control
Airbag Occupancy Sensor
Back-Up Camera
Blind Spot Monitor (BSM) Blind Spot    
Collision Mitigation-Front
Curtain 1st And 2nd Row Airbags
Driver Knee Airbag and Passenger Cushion Front Airbag
Driver Monitoring-Alert
Dual Stage Driver And Passenger Front Airbags
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Lane Departure Alert (LDA) Lane Departure Warning  
Lane Departure Alert (LDA) Lane Keeping Assist  
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning    
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist    
Low Tire Pressure Warning
Outboard Front Lap And Shoulder Safety Belts -inc: Height Adjusters and Pretensioners
Rear Child Safety Locks
Safety Connect Emergency Sos    
Side Impact Beams
Toyota Safety Sense C  
Toyota Safety Sense P and Rear Cross-Traffic Alert (RCTA)    
Vehicle Stability Control (VSC) Electronic Stability Control (ESC)
ENTERTAINMENT Features
Plus Premium Advanced
3 LCD Monitors In The Front
AM/FM/HD/Satellite w/Seek-Scan, Clock, Speed Compensated Volume Control, Aux Audio Input Jack, Steering Wheel Controls and Voice Activation  
AM/FM/HD/Satellite w/Seek-Scan, In-Dash Mounted Single CD, MP3 Player, Clock, Speed Compensated Volume Control, Aux Audio Input Jack, Steering Wheel Controls and Voice Activation    
Digital Signal Processor    
HD Predictive Traffic Real-Time Traffic Display  
Integrated Roof Antenna
Radio: 11" AVN -inc: Wi-Fi enabled, Bluetooth wireless technology, USB, 10 JBL speakers, SD card EMV and navigation system    
Radio: 11" AVN -inc: Wi-Fi enabled, Bluetooth wireless technology, USB, 6 speakers, SD card EMV and navigation system    
Radio: 7" AVN -inc: Bluetooth wireless technology, USB, 6 speakers, SD card EMV and navigation system    

2018 Toyota Prius Prime Options and Addition Equipment

ADDITIONAL EQUIPMENT Options
Plus Premium Advanced
SPECIAL COLOR
EMISSIONS Options
Plus Premium Advanced
50 STATE FEDERAL EMISSIONS
MODEL OPTION Options
Plus Premium Advanced
SOUTHEAST REGION ADMIN FEE (Regional) Applies to the states of Florida, Alabama, Georgia, South Carolina and North Carolina.
OPTION PACKAGE Options
Plus Premium Advanced
ADVANCED PACKAGE    
PAINT SCHEME Options
Plus Premium Advanced
STANDARD PAINT
PORT INSTALLED OPTIONS Options
Plus Premium Advanced
AERO SIDE SPLITTER (PPO)
ALL-WEATHER FLOOR LINER PACKAGE -inc: all-weather floor liners and cargo tray (PPO) (DISC) No longer available for factory ordering as of October 8, 2018. *No Longer Factory Orderable, See Dealer for Current Availability*
ALLOY WHEEL LOCKS (PPO)
BODY SIDE MOLDINGS (TMS) (PPO)
CARGO CROSS BARS (PPO)
CARPET MAT PACKAGE -inc: carpet floor mats and cargo mat (PPO)
COLOR-KEYED BODY SIDE MOLDING (PIO) (Regional) *PRICE TO FOLLOW*
CONNECTIVITY KIT (PIO) (Regional) *PRICE TO FOLLOW*
DOOR EDGE GUARDS (PPO)
EMERGENCY ASSISTANCE KIT (PPO)
FIRST AID KIT (PPO)
FOUR SEASON FLOOR LINER/MAT PACKAGE -inc: Carpet Mat Package, carpet floor mats and cargo mat, All-Weather Floor Liners (PPO)
ILLUMINATED DOOR SILLS (PPO)  
LOWER CONSOLE APPLIQUE (PPO)  
LOWER CONSOLE/SHIFTER APPLIQUE PACKAGE (PPO)  
LOWER CONSOLE/SHIFTER APPLIQUE PACKAGE (PPO) (DISC) NO LONGER AVAILABLE for factory ordering as of March 19, 2018. *No Longer Factory Orderable, See Dealer for Current Availability*    
PAINT PROTECTION FILM (HOOD & FENDER) (PPO)
PREFERRED ACCESSORY PACKAGE -inc: Rear Bumper Applique, Carpet Mat Package, carpet floor mats and cargo mat (PPO)
PREMIUM CARPET MAT SET (5 PIECE) (PIO) (Regional) -inc: cargo mat, *PRICE TO FOLLOW*
PREMIUM SECURITY SYSTEM (PIO) (Regional) *PRICE TO FOLLOW*
PROTECTION PACKAGE -inc: Door Edge Guards, Rear Bumper Applique, Body Side Moldings (TMS) (PPO)
REAR BUMPER APPLIQUE (PPO)
SECURITY SYSTEM (PPO)
SHIFTER APPLIQUE (PPO)
UNIVERSAL TABLET HOLDER (PPO)
VEHICLE PROTECTION PACKAGE -inc: paint renewer cleaner, paint sealant, fabric guard and rental car assistance (PIO) (Regional) *PRICE TO FOLLOW*
VEHICLE PROTECTION PLUS PACKAGE -inc: paint renewer cleaner, paint sealant, fabric guard, rental car assistance and paint protection film, Application may vary by model (PIO) (Regional) *PRICE TO FOLLOW*
VEHICLE PROTECTION PREMIUM PACKAGE -inc: paint renewer cleaner, paint sealant, fabric guard, rental car assistance and paint protection film (including partial hood coverage), Application may vary by model (PIO) (Regional) *PRICE TO FOLLOW*
WHEELS: 15" 10-SPOKE ALLOY (PPO)
PRIMARY PAINT Options
Plus Premium Advanced
BLIZZARD PEARL
BLUE MAGNETISM
CLASSIC SILVER METALLIC
HYPERSONIC RED
MAGNETIC GRAY METALLIC
SUPER WHITE
TITANIUM GLOW
SEAT TRIM Options
Plus Premium Advanced
BLACK, FABRIC SEAT TRIM    
BLACK, SOFTEX SEAT TRIM  
MOONSTONE, FABRIC SEAT TRIM    
MOONSTONE, SOFTEX SEAT TRIM  

2018 Toyota Prius Prime Technical Specifications

Brakes
Plus Premium Advanced
Brake ABS System 4-Wheel 4-Wheel 4-Wheel
Disc - Front (Yes or ) Yes Yes Yes
Disc - Rear (Yes or ) Yes Yes Yes
Front Brake Rotor Diam x Thickness (in) 10 10 10
Rear Brake Rotor Diam x Thickness (in) 10.2 10.2 10.2
Engine
Plus Premium Advanced
Displacement 1.8 L/110 1.8 L/110 1.8 L/110
Engine Type Gas/Electric I-4 Gas/Electric I-4 Gas/Electric I-4
SAE Net Horsepower @ RPM 121 @ 5200 121 @ 5200 121 @ 5200
SAE Net Torque @ RPM 105 105 105
Exterior Dimensions
Plus Premium Advanced
Height, Overall (in) 57.9 57.9 57.9
Length, Overall (in) 182.9 182.9 182.9
Wheelbase (in) 106.3 106.3 106.3
Width, Max w/o mirrors (in) 69.3 69.3 69.3
Fuel Tank
Plus Premium Advanced
Fuel Tank Capacity, Approx (gal) 11.4 11.4 11.4
Steering
Plus Premium Advanced
Steering Type Rack-Pinion Rack-Pinion Rack-Pinion
Turning Diameter - Curb to Curb (ft) 33.4 33.4 33.4
Suspension
Plus Premium Advanced
Suspension Type - Front Strut Strut Strut
Suspension Type - Rear Multi-Link Multi-Link Multi-Link
Suspension Type - Rear (Cont.) Multi-Link Multi-Link Multi-Link
Tires
Plus Premium Advanced
Front Tire Size P195/65SR15 P195/65SR15 P195/65SR15
Rear Tire Size P195/65SR15 P195/65SR15 P195/65SR15
Transmission
Plus Premium Advanced
Drivetrain Front Wheel Drive Front Wheel Drive Front Wheel Drive
Trans Description Cont. CVT w/OD CVT w/OD CVT w/OD
Trans Type 1 1 1
Vehicle
Plus Premium Advanced
Front Head Room (in) 39.4 39.4 39.4
Front Leg Room (in) 43.2 43.2 43.2
Front Shoulder Room (in) 54.2 54.2 54.2
Passenger Capacity 4 4 4
Passenger Volume (ft) 91.5 91.5 91.5
Second Head Room (in) 37.2 37.2 37.2
Second Leg Room (in) 33.4 33.4 33.4
Second Shoulder Room (in) 53 53 53
Weight Information
Plus Premium Advanced
Base Curb Weight (lbs) 3365 3375 3375

2018 Toyota Prius Prime Safety Features

Safety Features
Vehicle Stability Control (VSC) Electronic Stability Control (ESC)
ABS And Driveline Traction Control
Side Impact Beams
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Collision Mitigation-Front
Driver Monitoring-Alert
Toyota Safety Sense C
Lane Departure Alert (LDA) Lane Keeping Assist
Lane Departure Alert (LDA) Lane Departure Warning
Low Tire Pressure Warning
Dual Stage Driver And Passenger Front Airbags
Curtain 1st And 2nd Row Airbags
Airbag Occupancy Sensor
Driver Knee Airbag and Passenger Cushion Front Airbag
Rear Child Safety Locks
Outboard Front Lap And Shoulder Safety Belts -inc: Height Adjusters and Pretensioners
Back-Up Camera
Safety Connect Emergency Sos
Blind Spot Monitor (BSM) Blind Spot
Toyota Safety Sense P and Rear Cross-Traffic Alert (RCTA)
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning
News Reports & Reviews
NHTSA CRASH TEST RESULTS N/A