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Interior Photos
2018 Toyota Prius Prime

2018 Toyota Prius Prime Rebates and Incentives

Prices and Incentives

Dealer Price:
$27,300 - $33,300

Dealer Invoice:
$26,209 - $31,968

Incentives: Save up to $2,000 or

2018 Prius Prime
{"2018":"Advanced, Plus, Premium"}
Cash Incentive: $2000 or financing
Financing Incentive: 0.9% to 2.9%
Expiration Date: 07/31/2018 - Resource: toyota.com 07/11/2018
2018 Toyota Prius Prime Review

Research the all new 2018 Toyota Prius Prime to make an informed buying decision. View 2018 Toyota Prius Prime retail pricing, rebates & incentives, features , and more. Whether you're in the market to buy a new 2018 Toyota Prius Prime and want a quote from a local Toyota dealer, or you're just researching this car, we have all the information that you need, including rebates, incentives, features, technical specifications, safety features and more..

Warranty Information
Basic: 3 Years/36,000 Miles
Recalls Issued
2018 Toyota Prius Prime Advanced, Plus, Premium N/A

2018 Toyota Prius Prime Models & Prices

2018 Toyota Prius Prime Plus
Dealer Price Dealer Invoice Pricing Estimated Payments
Plus (Natl) $27,300 $26,209 $427 / Month*
Plus (GS) $27,300 $26,209 $427 / Month*
Plus (SE) $27,300 $26,209 $427 / Month*

2018 Toyota Prius Prime Premium
Dealer Price Dealer Invoice Pricing Estimated Payments
Premium (Natl) $29,000 $27,840 $454 / Month*
Premium (GS) $29,000 $27,840 $454 / Month*
Premium (SE) $29,000 $27,840 $454 / Month*

2018 Toyota Prius Prime Advanced
Dealer Price Dealer Invoice Pricing Estimated Payments
Advanced (Natl) $33,300 $31,968 $521 / Month*
Advanced (GS) $33,300 $31,968 $521 / Month*
Advanced (SE) $33,300 $31,968 $521 / Month*

2018 Toyota Prius Prime Features and Standard Equipment

EXTERIOR Features
Plus Premium Advanced
Auto Off Projector Beam Led Low/High Beam Daytime Running Auto High-Beam Headlamps w/Delay-Off    
Black Grille
Black Side Windows Trim
Body-Colored Door Handles
Body-Colored Front Bumper w/Colored Rub Strip/Fascia Accent
Body-Colored Power Heated Side Mirrors w/Manual Folding
Body-Colored Rear Bumper w/Colored Rub Strip/Fascia Accent
Clearcoat Paint
Fixed Rear Window w/Defroster
Fog Lamps    
Galvanized Steel/Aluminum/Composite Panels
Laminated Glass
LED Brakelights
Liftgate Rear Cargo Access
Light Tinted Glass
Programmable Projector Beam Led Low/High Beam Daytime Running Auto High-Beam Headlamps w/Delay-Off  
Rain Detecting Variable Intermittent Wipers    
Spare Tire Mobility Kit
Tailgate/Rear Door Lock Included w/Power Door Locks
Tires: P195/65R15 AS
Variable Intermittent Wipers  
Wheels: 15" x 6.5" Aluminum
INTERIOR Features
Plus Premium Advanced
2 12V DC Power Outlets
2 Seatback Storage Pockets
60-40 Folding Split-Bench Front Facing Fold Forward Seatback Rear Seat
Air Filtration
Automatic Air Conditioning w/Steering Wheel Controls
Cargo Area Concealed Storage
Cargo Features -inc: Spare Tire Mobility Kit
Cargo Space Lights
Carpet Floor Trim
Cruise Control w/Steering Wheel Controls
Day & Night Inside Rear View Mirror    
Day-Night Rearview Mirror  
Delayed Accessory Power
Digital Display
Distance Pacing
Driver And Passenger Door Bins
Driver And Passenger Heated-Cushion, Driver And Passenger Heated-Seatback
Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination
Driver Foot Rest
Engine Immobilizer
Entune Selective Service Internet Access    
Fabric Seat Trim    
Fade-To-Off Interior Lighting
Front Bucket Seats -inc: 6-way adjustable driver's seat and 4-way adjustable front passenger seat    
Front Bucket Seats -inc: 8-way power adjustable driver's seat and 4-way adjustable front passenger seat  
Front Center Armrest w/Storage and Rear Center Armrest
Front Cupholder
Front Map Lights
Full Carpet Floor Covering
Full Cloth Headliner
Full Floor Console w/Covered Storage, Mini Overhead Console w/Storage, Rear Console w/Storage and 2 12V DC Power Outlets
Gauges -inc: Speedometer, Odometer, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer
Head-Up Display    
Heated SofTex Leatherette Steering Wheel    
HomeLink Garage Door Transmitter    
HVAC -inc: Underseat Ducts
Illuminated Glove Box
Intelligent Clearance Sonar w/Parking Assist    
Interior Trim -inc: Metal-Look/Piano Black Instrument Panel Insert, Colored Console Insert and Piano Black/Metal-Look Interior Accents
Leatherette Door Trim Insert
Manual Anti-Whiplash Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints
Manual Tilt/Telescoping Steering Column
Metal-Look Gear Shift Knob
Outside Temp Gauge
Power 1st Row Windows w/Front And Rear 1-Touch Up/Down
Power Door Locks w/Autolock Feature
Power Rear Windows
Proximity Key For Doors And Push Button Start
Rear Cupholder
Redundant Digital Speedometer    
Remote Keyless Entry w/Integrated Key Transmitter, 2 Door Curb/Courtesy, Illuminated Entry, Illuminated Ignition Switch and Panic Button
Remote Releases -Inc: Mechanical Fuel and Mechanical Charge Port Door
Roll-Up Cargo Cover
Safety Connect Tracker System    
Seats w/Cloth Back Material    
Seats w/Leatherette Back Material  
Smart Device Integration
SofTex Leatherette Steering Wheel  
SofTex Seat Trim  
Systems Monitor
Trip Computer
MECHANICAL Features
Plus Premium Advanced
11.3 Gal. Fuel Tank
4.11 Axle Ratio
Battery w/Run Down Protection
Double Wishbone Rear Suspension w/Coil Springs
Electric Power-Assist Steering
Engine Auto Stop-Start Feature
Engine: 1.8L 4-Cylinder DOHC 16V VVT-i
Front And Rear Anti-Roll Bars
Front-Wheel Drive
Gas-Pressurized Shock Absorbers
Hybrid Electric Motor
Lithium Ion Traction Battery w/5.5 Hrs Charge Time @ 110/120V and 2.1 Hrs Charge Time @ 220/240V
Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist and Hill Hold Control
Single Stainless Steel Exhaust
Strut Front Suspension w/Coil Springs
Transmission: Continuously Variable Automatic -inc: Electronically Controlled (ECVT)
SAFETY Features
Plus Premium Advanced
ABS And Driveline Traction Control
Airbag Occupancy Sensor
Back-Up Camera
Blind Spot Monitor (BSM) Blind Spot Sensor    
Curtain 1st And 2nd Row Airbags
Driver Knee Airbag and Passenger Cushion Front Airbag
Dual Stage Driver And Passenger Front Airbags
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Electronic Stability Control (ESC)
Lane Departure Alert (LDA) Lane Departure Warning  
Lane Departure Alert (LDA) Lane Keeping Assist  
Lane Departure Alert (lda) w/Steering Assist Lane Departure Warning    
Lane Departure Alert (lda) w/Steering Assist Lane Keeping Assist    
Low Tire Pressure Warning
Outboard Front Lap And Shoulder Safety Belts -inc: Height Adjusters and Pretensioners
Rear Child Safety Locks
Safety Connect Emergency Sos    
Side Impact Beams
Toyota Safety Sense C Forward Collision  
Toyota Safety Sense P Forward Collision and Rear Cross-Traffic Alert (rcta) Rear Collision    
ENTERTAINMENT Features
Plus Premium Advanced
3 LCD Monitors In The Front
Digital Signal Processor    
HD Predictive Traffic Real-Time Traffic Display  
Radio w/Seek-Scan, In-Dash Mounted Single CD, MP3 Player, Clock, Speed Compensated Volume Control, Aux Audio Input Jack, Steering Wheel Controls and Voice Activation    
Radio w/Seek-Scan, MP3 Player, Clock, Speed Compensated Volume Control, Aux Audio Input Jack, Steering Wheel Controls and Voice Activation  
Radio: 11" AVN -inc: Wi-Fi enabled, Bluetooth wireless technology, USB, 10 JBL speakers, SD card EMV and navigation system    
Radio: 11" AVN -inc: Wi-Fi enabled, Bluetooth wireless technology, USB, 6 speakers, SD card EMV and navigation system    
Radio: 7" AVN -inc: Bluetooth wireless technology, USB, 6 speakers, SD card EMV and navigation system    
Window Grid And Roof Mount Antenna

2018 Toyota Prius Prime Options and Addition Equipment

ADDITIONAL EQUIPMENT Options
Plus Premium Advanced
SPECIAL COLOR
EMISSIONS Options
Plus Premium Advanced
50 STATE FEDERAL EMISSIONS
MODEL OPTION Options
Plus Premium Advanced
SOUTHEAST REGION ADMIN FEE (Regional) Applies to the states of Florida, Alabama, Georgia, South Carolina and North Carolina.
OPTION PACKAGE Options
Plus Premium Advanced
ADVANCED PACKAGE    
PAINT SCHEME Options
Plus Premium Advanced
STANDARD PAINT
PORT INSTALLED OPTIONS Options
Plus Premium Advanced
6-GALLONS OF GAS (PIO) (Regional) *PRICE TO FOLLOW*
AERO SIDE SPLITTER (PPO)
ALL-WEATHER FLOOR LINER PACKAGE -inc: all-weather floor liners and cargo tray (PPO)
ALLOY WHEEL LOCKS (PPO)
BODY SIDE MOLDINGS (TMS) (PPO)
CARGO CROSS BARS (PPO)
CARPET MAT PACKAGE -inc: carpet floor mats and cargo mat (PPO)
CARPET MATS (PIO) (Regional) *PRICE TO FOLLOW*
CLEAR PAINT PROTECTION - DOOR PACKAGE -inc: door cups, door edge guards and rear bumper protector (PIO) (Regional) *PRICE TO FOLLOW*
CLEAR PAINT PROTECTION - FULL HOOD PACKAGE (PF4100) -inc: full hood and mirror backs (if applicable) (PIO) (Regional) *PRICE TO FOLLOW*
CLEAR PAINT PROTECTION - FULL HOOD PACKAGE -inc: full hood and mirror backs (if applicable) (PIO) (Regional) *PRICE TO FOLLOW*
DOOR EDGE GUARDS (PPO)
EMERGENCY ASSISTANCE KIT (PPO)
FIRST AID KIT (PPO)
FOUR SEASON FLOOR LINER/MAT PACKAGE -inc: All-Weather Floor Liners, Carpet Mat Package, carpet floor mats and cargo mat (PPO)
ILLUMINATED DOOR SILLS (PPO)  
LOWER CONSOLE APPLIQUE (PPO)  
LOWER CONSOLE/SHIFTER APPLIQUE PACKAGE (PPO)  
LOWER CONSOLE/SHIFTER APPLIQUE PACKAGE (PPO) (DISC) NO LONGER AVAILABLE for factory ordering as of March 19, 2018. *No Longer Factory Orderable, See Dealer for Current Availability*    
PAINT PROTECTION FILM (HOOD & FENDER) (PPO)
PHONE CABLE & CHARGE PACKAGE -inc: high output 12W dual USB car charger, 1 micro USB to USB cable in 1 meter length, 1 Apple MFi certified lightning to USB cable 1 meter length and 1 Apple MFi certified lightning to USB cable 2 meters length (PIO) (Regional) *PRICE TO FOLLOW*
PREFERRED ACCESSORY PACKAGE -inc: Carpet Mat Package, carpet floor mats and cargo mat, Rear Bumper Applique (PPO)
PROTECTION PACKAGE -inc: Door Edge Guards, Rear Bumper Applique, Body Side Moldings (TMS) (PPO)
REAR BUMPER APPLIQUE (PPO)
SECURITY SYSTEM (PPO)
SHIFTER APPLIQUE (PPO)
SOUTHEAST TOYOTA DISTRIBUTOR -inc: certified technician 46 point final quality inspection (PIO) (Regional) *PRICE TO FOLLOW*
SOUTHEAST TOYOTA DISTRIBUTOR PLUS -inc: certified technician 46 point final quality inspection and digital picture asset program (PIO) (Regional) *PRICE TO FOLLOW*
TOYOGUARD PLATINUM (XT9000) -inc: two synthetic oil changes including oil filter changes at any Toyota dealer, four tire rotations, roadside assistance, rental car assistance, exterior paint sealant and interior protector (PIO) (Regional) *PRICE TO FOLLOW*
TOYOGUARD PLATINUM (XY9000) -inc: two synthetic oil changes including oil filter changes at any Toyota dealer, four tire rotations, roadside assistance, rental car assistance, exterior paint sealant and interior protector (PIO) (Regional) *PRICE TO FOLLOW*
UNIVERSAL TABLET HOLDER (PPO)
WHEELS: 15" 10-SPOKE ALLOY (PPO)
PRIMARY PAINT Options
Plus Premium Advanced
BLIZZARD PEARL
BLUE MAGNETISM
CLASSIC SILVER METALLIC
HYPERSONIC RED
MAGNETIC GRAY SILVER
SUPER WHITE
TITANIUM GLOW
SEAT TRIM Options
Plus Premium Advanced
BLACK, FABRIC SEAT TRIM    
BLACK, SOFTEX SEAT TRIM  
MOONSTONE, FABRIC SEAT TRIM    
MOONSTONE, SOFTEX SEAT TRIM  

2018 Toyota Prius Prime Technical Specifications

Brakes
Plus Premium Advanced
Brake ABS System 4-Wheel 4-Wheel 4-Wheel
Disc - Front (Yes or ) Yes Yes Yes
Disc - Rear (Yes or ) Yes Yes Yes
Front Brake Rotor Diam x Thickness (in) 10 10 10
Rear Brake Rotor Diam x Thickness (in) 10.2 10.2 10.2
Engine
Plus Premium Advanced
Displacement 1.8 L/110 1.8 L/110 1.8 L/110
Engine Type Gas/Electric I-4 Gas/Electric I-4 Gas/Electric I-4
SAE Net Horsepower @ RPM 121 @ 5200 121 @ 5200 121 @ 5200
SAE Net Torque @ RPM 105 @ 3600 105 @ 3600 105 @ 3600
Exterior Dimensions
Plus Premium Advanced
Height, Overall (in) 57.9 57.9 57.9
Length, Overall (in) 182.9 182.9 182.9
Min Ground Clearance (in) 4.8 4.8 4.8
Wheelbase (in) 106.3 106.3 106.3
Width, Max w/o mirrors (in) 69.3 69.3 69.3
Fuel Tank
Plus Premium Advanced
Fuel Tank Capacity, Approx (gal) 11.3 11.3 11.3
Steering
Plus Premium Advanced
Steering Type Rack-Pinion Rack-Pinion Rack-Pinion
Turning Diameter - Curb to Curb (ft) 33.4 33.4 33.4
Suspension
Plus Premium Advanced
Suspension Type - Front Strut Strut Strut
Suspension Type - Rear Double Wishbone Double Wishbone Double Wishbone
Suspension Type - Rear (Cont.) Double Wishbone Double Wishbone Double Wishbone
Tires
Plus Premium Advanced
Front Tire Size P195/65HR15 P195/65HR15 P195/65HR15
Rear Tire Size P195/65HR15 P195/65HR15 P195/65HR15
Transmission
Plus Premium Advanced
Drivetrain Front Wheel Drive Front Wheel Drive Front Wheel Drive
Trans Description Cont. CVT w/OD CVT w/OD CVT w/OD
Trans Type 1 1 1
Vehicle
Plus Premium Advanced
Front Head Room (in) 39.4 39.4 39.4
Front Leg Room (in) 43.2 43.2 43.2
Front Shoulder Room (in) 54.2 54.2 54.2
Passenger Capacity 4 4 4
Passenger Volume (ft) 91.5 91.5 91.5
Second Head Room (in) 37.2 37.2 37.2
Second Leg Room (in) 33.4 33.4 33.4
Second Shoulder Room (in) 53 53 53
Weight Information
Plus Premium Advanced
Base Curb Weight (lbs) 3365 3375 3375

2018 Toyota Prius Prime Safety Features

Safety Features
ABS And Driveline Traction Control
Airbag Occupancy Sensor
Back-Up Camera
Blind Spot Monitor (BSM) Blind Spot Sensor
Curtain 1st And 2nd Row Airbags
Driver Knee Airbag and Passenger Cushion Front Airbag
Dual Stage Driver And Passenger Front Airbags
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Electronic Stability Control (ESC)
Lane Departure Alert (LDA) Lane Departure Warning
Lane Departure Alert (LDA) Lane Keeping Assist
Lane Departure Alert (lda) w/Steering Assist Lane Departure Warning
Lane Departure Alert (lda) w/Steering Assist Lane Keeping Assist
Low Tire Pressure Warning
Outboard Front Lap And Shoulder Safety Belts -inc: Height Adjusters and Pretensioners
Rear Child Safety Locks
Safety Connect Emergency Sos
Side Impact Beams
Toyota Safety Sense C Forward Collision
Toyota Safety Sense P Forward Collision and Rear Cross-Traffic Alert (rcta) Rear Collision
News Reports & Reviews
NHTSA CRASH TEST RESULTS N/A