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Exterior Photos
Interior Photos

2017 Toyota Prius Prime Rebates and Incentives

Prices and Incentives

Dealer Price:
$27,100 - $33,100

Original MSRP:
$26,017 - $31,776

Incentives: Save up to $4,500 or

2017 Prius Prime
{"2018":"Advanced, Plus, Premium","2017":"Advanced, Plus, Premium"}
Cash Incentive: $4500 or financing
Financing Incentive: 0.9% to 1.9%
Expiration Date: 04/30/2018 - Resource: toyota.com 04/11/2018
Available Incentives by Model Year
2018 Toyota Prius Prime
Incentives Cash Incentive: $500 or financing
Financing Incentive: 1.9%
Expiration Date: 04/30/2018 - Resource: toyota.com 04/11/2018
Body Styles 2018 Prius Prime
Advanced, Plus, Premium
2017 Toyota Prius Prime
Incentives Cash Incentive: $4500 or financing
Financing Incentive: 0.9% to 1.9%
Expiration Date: 04/30/2018 - Resource: toyota.com 04/11/2018
Body Styles 2017 Prius Prime
Advanced, Plus, Premium
2017 Toyota Prius Prime Review

Research the all new 2017 Toyota Prius Prime to make an informed buying decision. View 2017 Toyota Prius Prime retail pricing, rebates & incentives, features , and more. Whether you're in the market to buy a new 2017 Toyota Prius Prime and want a quote from a local Toyota dealer, or you're just researching this car, we have all the information that you need, including rebates, incentives, features, technical specifications, safety features and more..

Warranty Information
Basic: 3 Years/36,000 Miles
Recalls Issued
2017 Toyota Prius Prime Advanced, Plus, Premium N/A

2017 Toyota Prius Prime Models & Prices

2017 Toyota Prius Prime Plus
Dealer Price Dealer Invoice Pricing Estimated Payments
Plus (Natl) $27,100 $26,017 $424 / Month*
Plus (GS) $27,100 $26,017 $424 / Month*
Plus (SE) $27,100 $26,017 $424 / Month*

2017 Toyota Prius Prime Premium
Dealer Price Dealer Invoice Pricing Estimated Payments
Premium (Natl) $28,800 $27,648 $451 / Month*
Premium (GS) $28,800 $27,648 $451 / Month*
Premium (SE) $28,800 $27,648 $451 / Month*

2017 Toyota Prius Prime Advanced
Dealer Price Dealer Invoice Pricing Estimated Payments
Advanced (Natl) $33,100 $31,776 $518 / Month*
Advanced (GS) $33,100 $31,776 $518 / Month*
Advanced (SE) $33,100 $31,776 $518 / Month*

2017 Toyota Prius Prime Features and Standard Equipment

EXTERIOR Features
Plus Premium Advanced
Auto Off Projector Beam Led Low/High Beam Daytime Running Auto High-Beam Headlamps w/Delay-Off    
Black Grille
Black Side Windows Trim
Body-Colored Door Handles
Body-Colored Front Bumper w/Colored Rub Strip/Fascia Accent
Body-Colored Power Heated Side Mirrors w/Manual Folding
Body-Colored Rear Bumper w/Colored Rub Strip/Fascia Accent
Clearcoat Paint
Fixed Rear Window w/Defroster
Fog Lamps    
Galvanized Steel/Aluminum/Composite Panels
Laminated Glass
LED Brakelights
Liftgate Rear Cargo Access
Light Tinted Glass
Programmable Projector Beam Led Low/High Beam Daytime Running Auto High-Beam Headlamps w/Delay-Off  
Rain Detecting Variable Intermittent Wipers    
Spare Tire Mobility Kit
Tailgate/Rear Door Lock Included w/Power Door Locks
Tires: P195/65R15 AS
Variable Intermittent Wipers  
Wheels: 15" x 6.5J 5-Spoke Aluminum Alloy -inc: two-tone wheel covers
INTERIOR Features
Plus Premium Advanced
2 12V DC Power Outlets
2 Seatback Storage Pockets
60-40 Folding Split-Bench Front Facing Fold Forward Seatback Rear Seat
Air Filtration
Automatic Air Conditioning w/Steering Wheel Controls
Cargo Area Concealed Storage
Cargo Features -inc: Spare Tire Mobility Kit
Cargo Space Lights
Carpet Floor Trim
Cruise Control w/Steering Wheel Controls
Day & Night Inside Rear View Mirror    
Day-Night Rearview Mirror  
Delayed Accessory Power
Digital Display
Distance Pacing
Driver And Passenger Door Bins
Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination
Driver Foot Rest
Engine Immobilizer
Fabric Seat Trim    
Fade-To-Off Interior Lighting
Front Center Armrest w/Storage and Rear Center Armrest
Front Cupholder
Front Map Lights
Full Carpet Floor Covering
Full Cloth Headliner
Full Floor Console w/Covered Storage, Mini Overhead Console w/Storage, Rear Console w/Storage and 2 12V DC Power Outlets
Gauges -inc: Speedometer, Odometer, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer
Head-Up Display    
Heated Front Bucket Seats -inc: 6-way adjustable driver's seat and 4-way adjustable front passenger seat    
Heated Front Bucket Seats -inc: 8-way power adjustable driver's seat w/power lumbar support and 4-way adjustable front passenger seat  
Heated Leatherette Steering Wheel    
HomeLink Garage Door Transmitter    
HVAC -inc: Underseat Ducts
Illuminated Glove Box
Intelligent Clearance Sonar w/Parking Assist    
Interior Trim -inc: Metal-Look/Piano Black Instrument Panel Insert, Colored Console Insert and Piano Black/Metal-Look Interior Accents
Leatherette Door Trim Insert
Leatherette Steering Wheel  
Manual Anti-Whiplash Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints
Manual Tilt/Telescoping Steering Column
Metal-Look Gear Shift Knob
Outside Temp Gauge
Power 1st Row Windows w/Front And Rear 1-Touch Up/Down
Power Door Locks w/Autolock Feature
Power Rear Windows
Proximity Key For Doors And Push Button Start
Rear Cupholder
Redundant Digital Speedometer    
Remote Keyless Entry w/Integrated Key Transmitter, 2 Door Curb/Courtesy, Illuminated Entry, Illuminated Ignition Switch and Panic Button
Remote Releases -Inc: Mechanical Fuel and Mechanical Charge Port Door
Roll-Up Cargo Cover
Safety Connect Tracker System    
Seats w/Cloth Back Material    
Seats w/Leatherette Back Material  
SofTex Seat Trim  
Systems Monitor
Trip Computer
MECHANICAL Features
Plus Premium Advanced
11.3 Gal. Fuel Tank
4.11 Axle Ratio
Battery w/Run Down Protection
Double Wishbone Rear Suspension w/Coil Springs
Electric Power-Assist Steering
Engine Auto Stop-Start Feature
Engine: 1.8L 4-Cylinder DOHC 16V VVT-i
Front And Rear Anti-Roll Bars
Front-Wheel Drive
Gas-Pressurized Shock Absorbers
Hybrid Electric Motor
Lithium Ion Traction Battery w/5.5 Hrs Charge Time @ 110/120V and 2.1 Hrs Charge Time @ 220/240V
Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist and Hill Hold Control
Single Stainless Steel Exhaust
Strut Front Suspension w/Coil Springs
Transmission: Continuously Variable Automatic -inc: Electronically Controlled (ECVT)
SAFETY Features
Plus Premium Advanced
ABS And Driveline Traction Control
Airbag Occupancy Sensor
Back-Up Camera
Blind Spot Monitor (BSM) Blind Spot Sensor    
Curtain 1st And 2nd Row Airbags
Driver Knee Airbag and Passenger Cushion Front Airbag
Dual Stage Driver And Passenger Front Airbags
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Electronic Stability Control (ESC)
Lane Departure Alert (lda) w/Steering Assist Lane Departure Warning
Lane Departure Alert (lda) w/Steering Assist Lane Keeping Assist
Low Tire Pressure Warning
Outboard Front Lap And Shoulder Safety Belts -inc: Height Adjusters and Pretensioners
Pre-Collision System (pcs) Forward Collision  
Pre-Collision System (pcs) Forward Collision and Rear Cross-Traffic Alert (rcta) Rear Collision    
Rear Child Safety Locks
Safety Connect Emergency Sos    
Side Impact Beams
ENTERTAINMENT Features
Plus Premium Advanced
10 Speakers    
3 LCD Monitors In The Front
Digital Signal Processor    
Entune App Suite -inc: destination search, iHeartRadio, MovieTickets.com, OpenTable, Pandora, Facebook Places, Yelp, Slacker Radio and real-time info including traffic, weather fuel prices, sports and stocks, Access to Entune App Suite is subscription-free, See toyota.com/entune for details
Entune Multimedia Bundle -inc: AM/FM/MP3/WMA playback capability, 10 JBL GreenEdge speakers, auxiliary audio jack, USB 2.0 port w/iPod connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth wireless technology    
Entune Multimedia Bundle -inc: MP3/WMA playback capability, 6 speakers, auxiliary audio jack, USB 2.0 port w/iPod connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth wireless technology    
Prime Apps -inc: remote charge management, charging station map, eco dashboard, remote climate and vehicle finder w/3-year complimentary trial, Access to Prius Prime Apps requires an active Safety Connect subscription after the 3-year complimentary trial, See toyota.com/safety-connect for details    
Radio w/Seek-Scan, Clock, Speed Compensated Volume Control and Steering Wheel Controls  
Radio w/Seek-Scan, MP3 Player, Clock, Speed Compensated Volume Control and Steering Wheel Controls    
Radio: Entune Prem Audio w/Integrated Navigation -inc: 11.6" high resolution multimedia display, Siri Eyes Free, HD Radio, HD Radio predictive traffic and Doppler weather overlay, AM/FM cache radio, SiriusXM satellite radio w/3-month complimentary SiriusXM all access trial, Gracenote album cover art and charging station map    
Radio: Entune Prem Audio w/Integrated Navigation -inc: app suite, 7" touchscreen, AM/FM player, 6 speakers, SiriusXM radio w/90-day all access trial, HD Radio, auxiliary audio jack, USB port, vehicle information, hands-free phone capability, advanced voice recognition and music streaming via Bluetooth wireless technology    
Radio: Entune Prem JBL Audio w/Integrated Nav -inc: 11.6" high resolution multimedia display, Siri Eyes Free, HD Radio, HD Radio predictive traffic and Doppler weather overlay, AM/FM cache radio, SiriusXM satellite radio w/3-month complimentary SiriusXM all access trial and Gracenote album cover art    
Window Grid And Roof Mount Antenna

2017 Toyota Prius Prime Options and Addition Equipment

ADDITIONAL EQUIPMENT Options
Plus Premium Advanced
SPECIAL COLOR
EMISSIONS Options
Plus Premium Advanced
50 STATE FEDERAL EMISSIONS
MODEL OPTION Options
Plus Premium Advanced
SOUTHEAST REGION ADMIN FEE (Regional) Applies to the states of Florida, Alabama, Georgia, South Carolina and North Carolina.
OPTION PACKAGE Options
Plus Premium Advanced
ADVANCED PACKAGE    
PAINT SCHEME Options
Plus Premium Advanced
STANDARD PAINT
PORT INSTALLED OPTIONS Options
Plus Premium Advanced
6-GALLONS OF GAS (PIO) (Regional)
AERO SIDE SPLITTER (PPO)
ALL-WEATHER FLOOR LINER PACKAGE -inc: all-weather floor liners and cargo tray plus (PPO)
ALLOY WHEEL LOCKS (PPO)
BODY SIDE MOLDINGS (PPO)
CARGO CROSS BARS (PPO)
CARPET MAT PACKAGE -inc: carpet floor mats and cargo mat (PPO)
CARPET MATS (PIO) (Regional)
CLEAR PAINT PROTECTION - DOOR PACKAGE -inc: door cups, door edge guards and rear bumper protector (PIO) (Regional)
CLEAR PAINT PROTECTION - FULL HOOD PACKAGE -inc: full hood and mirror backs (if applicable) (PIO) (Regional)
CLEAR PAINT PROTECTION - FULL HOOD PACKAGE(PF4100) -inc: full hood and mirror backs (if applicable) (PIO) (Regional)
DOOR EDGE GUARDS (PPO)
EMERGENCY ASSISTANCE KIT (PPO)
FIRST AID KIT (PPO)
FOUR SEASON FLOOR LINER/MAT PACKAGE -inc: All-Weather Floor Liners, Carpet Mat Package, carpet floor mats and cargo mat (PPO)
ILLUMINATED DOOR SILLS (PPO)
INTERIOR SPRAY (PIO) (DISC) (Regional) NO LONGER AVAILABLE for factory ordering as of January 4, 2017. *No Longer Factory Orderable, See Dealer for Current Availability*
LOWER CONSOLE/SHIFTER APPLIQUE PACKAGE (PPO)  
PAINT PROTECTION FILM (HOOD & FENDER) (PPO)
PHONE CABLE & CHARGE PACKAGE -inc: high output 12W dual USB car charger, 1 micro USB to USB cable in 1 meter length, 1 Apple MFi certified lightning to USB cable 1 meter length and 1 Apple MFi certified lightning to USB cable 2 meters length (PIO) (Regional)
PREFERRED ACCESSORY PACKAGE -inc: Carpet Mat Package, carpet floor mats and cargo mat, Rear Bumper Applique (PPO)
PROTECTION PACKAGE -inc: Door Edge Guards, Rear Bumper Applique, Body Side Moldings (PPO)
REAR BUMPER APPLIQUE (PPO)
SECURITY SYSTEM (PPO)
SHIFTER APPLIQUE (PPO)  
SOUTHEAST TOYOTA DISTRIBUTOR -inc: certified technician 46 point final quality inspection (PIO) (Regional)
SOUTHEAST TOYOTA DISTRIBUTOR PLUS -inc: certified technician 46 point final quality inspection and digital picture asset program (PIO) (Regional)
TOYOGUARD ELITE -inc: one synthetic oil change w/oil filter at any Toyota dealer, two tire rotations, personal assistant, roadside assistance, rental car assistance, exterior paint sealant, interior protector, auto care kit and vehicle VIN etch protection (PIO) (DISC) (Regional) NO LONGER AVAILABLE for factory ordering as of July 28th, 2017. *No Longer Factory Orderable, See Dealer for Current Availability*
TOYOGUARD PLATINUM (XT9000) -inc: two synthetic oil changes including oil filter changes at any Toyota dealer, four tire rotations, roadside assistance, rental car assistance, exterior paint sealant and interior protector (PIO) (Regional)
TOYOGUARD PLATINUM (XY9000) -inc: two synthetic oil changes including oil filter changes at any Toyota dealer, four tire rotations, roadside assistance, rental car assistance, exterior paint sealant and interior protector (PIO) (Regional)
TOYOGUARD PLUS -inc: one synthetic oil change w/oil filter at any Toyota dealer, roadside assistance, rental car assistance, exterior paint sealant, interior protector, auto care kit and vehicle VIN etch protection (PIO) (DISC) (Regional) NO LONGER AVAILABLE for factory ordering as of July 28th, 2017. *No Longer Factory Orderable, See Dealer for Current Availability*
TOYOGUARD SELECT -inc: roadside assistance, rental car assistance, exterior paint sealant, interior protector, auto care kit and vehicle VIN etch protection (PIO) (DISC) (Regional) NO LONGER AVAILABLE for factory ordering as of July 28th, 2017. *No Longer Factory Orderable, See Dealer for Current Availability*
UNIVERSAL TABLET HOLDER (PPO)
WHEELS: 15" 10-SPOKE ALLOY (PPO)
PRIMARY PAINT Options
Plus Premium Advanced
BLIZZARD PEARL
BLUE MAGNETISM
CLASSIC SILVER METALLIC
HYPERSONIC RED
MAGNETIC GRAY METALLIC
TITANIUM GLOW
SEAT TRIM Options
Plus Premium Advanced
BLACK, FABRIC SEAT TRIM    
BLACK, SOFTEX SEAT TRIM  
MOONSTONE, FABRIC SEAT TRIM    
MOONSTONE, SOFTEX SEAT TRIM  

2017 Toyota Prius Prime Technical Specifications

Brakes
Plus Premium Advanced
Brake ABS System 4-Wheel 4-Wheel 4-Wheel
Disc - Front (Yes or ) Yes Yes Yes
Disc - Rear (Yes or ) Yes Yes Yes
Front Brake Rotor Diam x Thickness (in) 10 10 10
Rear Brake Rotor Diam x Thickness (in) 10.2 10.2 10.2
Engine
Plus Premium Advanced
Displacement 1.8 L/110 1.8 L/110 1.8 L/110
Engine Type Gas/Electric I-4 Gas/Electric I-4 Gas/Electric I-4
SAE Net Horsepower @ RPM 121 @ 5200 121 @ 5200 121 @ 5200
SAE Net Torque @ RPM 105 @ 3600 105 @ 3600 105 @ 3600
Exterior Dimensions
Plus Premium Advanced
Height, Overall (in) 57.9 57.9 57.9
Length, Overall (in) 182.9 182.9 182.9
Min Ground Clearance (in) 4.8 4.8 4.8
Wheelbase (in) 106.3 106.3 106.3
Width, Max w/o mirrors (in) 69.3 69.3 69.3
Fuel Tank
Plus Premium Advanced
Fuel Tank Capacity, Approx (gal) 11.3 11.3 11.3
Steering
Plus Premium Advanced
Steering Type Rack-Pinion Rack-Pinion Rack-Pinion
Turning Diameter - Curb to Curb (ft) 33.4 33.4 33.4
Suspension
Plus Premium Advanced
Suspension Type - Front Strut Strut Strut
Suspension Type - Rear Double Wishbone Double Wishbone Double Wishbone
Suspension Type - Rear (Cont.) Double Wishbone Double Wishbone Double Wishbone
Tires
Plus Premium Advanced
Front Tire Size P195/65SR15 P195/65SR15 P195/65SR15
Rear Tire Size P195/65SR15 P195/65SR15 P195/65SR15
Transmission
Plus Premium Advanced
Drivetrain Front Wheel Drive Front Wheel Drive Front Wheel Drive
Trans Description Cont. CVT w/OD CVT w/OD CVT w/OD
Trans Type 1 1 1
Vehicle
Plus Premium Advanced
Front Head Room (in) 39.4 39.4 39.4
Front Leg Room (in) 43.2 43.2 43.2
Front Shoulder Room (in) 54.2 54.2 54.2
Passenger Capacity 4 4 4
Passenger Volume (ft) 91.5 91.5 91.5
Second Head Room (in) 37.2 37.2 37.2
Second Leg Room (in) 33.4 33.4 33.4
Second Shoulder Room (in) 53 53 53
Weight Information
Plus Premium Advanced
Base Curb Weight (lbs) 3365 3375 3375

2017 Toyota Prius Prime Safety Features

Safety Features
ABS And Driveline Traction Control
Airbag Occupancy Sensor
Back-Up Camera
Blind Spot Monitor (BSM) Blind Spot Sensor
Curtain 1st And 2nd Row Airbags
Driver Knee Airbag and Passenger Cushion Front Airbag
Dual Stage Driver And Passenger Front Airbags
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Electronic Stability Control (ESC)
Lane Departure Alert (lda) w/Steering Assist Lane Departure Warning
Lane Departure Alert (lda) w/Steering Assist Lane Keeping Assist
Low Tire Pressure Warning
Outboard Front Lap And Shoulder Safety Belts -inc: Height Adjusters and Pretensioners
Pre-Collision System (pcs) Forward Collision
Pre-Collision System (pcs) Forward Collision and Rear Cross-Traffic Alert (rcta) Rear Collision
Rear Child Safety Locks
Safety Connect Emergency Sos
Side Impact Beams
News Reports & Reviews
NHTSA CRASH TEST RESULTS N/A