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2021 Toyota RAV4 Prime

2021 Toyota RAV4 Prime Rebates and Incentives

Prices and Incentives

Dealer Price:
$38,250 - $41,575

Dealer Invoice:
$35,956 - $39,082

2021 Toyota RAV4 Prime Review

Research the all new 2021 Toyota RAV4 Prime to make an informed buying decision. View 2021 Toyota RAV4 Prime retail pricing, rebates & incentives, features , and more. Whether you're in the market to buy a new 2021 Toyota RAV4 Prime and want a quote from a local Toyota dealer, or you're just researching this car, we have all the information that you need, including rebates, incentives, features, technical specifications, safety features and more..

Warranty Information
Basic: 3 Years/36,000 Miles
Recalls Issued
US NHTSA CAMPAIGN ID 20V698000
Mfg's Report Date NOV 11, 2020
Component EXTERIOR LIGHTING:HEADLIGHTS
Number of Units Affected 413
Summary Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2021 RAV4 Prime vehicles. The headlight aiming caps may have been improperly closed, allowing for horizontal adjustment of the headlight beam. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 108, "Lamps, Reflective Devices, and Associated Equipment."
Consequence Adjusting the horizontal headlight beam can increase glare, reducing the visibility of an oncoming driver or the vehicle operator, increasing the risk of a crash.
Remedy Toyota will notify owners, and dealers will close the aiming caps on the headlights, free of charge. The recall began January 6, 2021. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's number for this recall is 20TA15.
Manufacturer Recall Number 20TA15

2021 Toyota RAV4 Prime Models & Prices

2021 Toyota RAV4 Prime SE
Dealer Price Dealer Invoice Pricing Estimated Payments
SE (Natl) $38,250 $35,956 $586 / Month*
SE (GS) $38,250 $35,956 $586 / Month*
SE (SE) $38,250 $35,956 $586 / Month*

2021 Toyota RAV4 Prime XSE
Dealer Price Dealer Invoice Pricing Estimated Payments
XSE (Natl) $41,575 $39,082 $637 / Month*
XSE (GS) $41,575 $39,082 $637 / Month*
XSE (SE) $41,575 $39,082 $637 / Month*

2021 Toyota RAV4 Prime Features and Standard Equipment

EXTERIOR Features
SE XSE
Auto On/Off Projector Beam Led Low/High Beam Daytime Running Auto High-Beam Headlamps w/Delay-Off
Black Bodyside Cladding and Black Wheel Well Trim
Black Grille w/Chrome Surround
Black Power Heated Side Mirrors w/Manual Folding and Turn Signal Indicator  
Black Rear Bumper w/Black Rub Strip/Fascia Accent
Black Side Windows Trim and Black Front Windshield Trim
Body-Colored Door Handles
Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent  
Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent and Metal-Look Bumper Insert  
Body-Colored Power Heated Side Mirrors w/Manual Folding and Turn Signal Indicator  
Clearcoat Paint
Compact Spare Tire Mounted Inside Under Cargo
Deep Tinted Glass
Express Open/Close Sliding And Tilting Glass 1st Row Sunroof w/Sunshade  
Fixed Rear Window w/Fixed Interval Wiper and Defroster
Galvanized Steel/Aluminum Panels
Laminated Glass
LED Brakelights
Lip Spoiler
Power Liftgate Rear Cargo Access
Roof Rack Rails Only
Steel Spare Wheel
Tailgate/Rear Door Lock Included w/Power Door Locks
Tires: 225/60R18 AS  
Tires: 235/55R19 AS  
Variable Intermittent Wipers
Wheels: 18" Alloy -inc: painted and machined finish  
Wheels: 19" Alloy -inc: painted and machined finish  
INTERIOR Features
SE XSE
1 Seatback Storage Pocket  
2 12V DC Power Outlets
2 Seatback Storage Pockets  
4-Way Passenger Seat
60-40 Folding Split-Bench Front Facing Manual Reclining Fold Forward Seatback Rear Seat
8-Way Driver Seat
Air Filtration
Cargo Area Concealed Storage
Cargo Space Lights
Carpet Floor Trim
Cloth Door Trim Insert  
Cruise Control w/Steering Wheel Controls
Day-Night Auto-Dimming Rearview Mirror  
Day-Night Rearview Mirror  
Delayed Accessory Power
Digital/Analog Appearance
Distance Pacing w/Traffic Stop-Go
Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination, Driver And Passenger Auxiliary Mirror
Driver Foot Rest
Dual Zone Front Automatic Air Conditioning
Engine Immobilizer
Fabric Seat Trim (FA)  
Fade-To-Off Interior Lighting
FOB Controls -inc: Cargo Access
Front Center Armrest and Rear Center Armrest
Front Cupholder
Front Map Lights
Full Carpet Floor Covering
Full Cloth Headliner
Full Floor Console w/Covered Storage, Mini Overhead Console w/Storage and 2 12V DC Power Outlets
Gauges -inc: Speedometer, Odometer, Engine Coolant Temp, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer
Glove Box
Heated Front Sport Seats -inc: 8-way power driver and manual sliding passenger seats w/driver power lumbar adjustment and passenger seatback pocket
HomeLink Garage Door Transmitter  
HVAC -inc: Underseat Ducts and Console Ducts
Instrument Panel Bin, Driver And Passenger Door Bins
Interior Trim -inc: Metal-Look Instrument Panel Insert, Metal-Look Door Panel Insert, Metal-Look Console Insert and Metal-Look Interior Accents
Leather/Metal-Look Gear Shifter Material
Leather/Metal-Look Steering Wheel
Leatherette Door Trim Insert  
Manual Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints
Manual Tilt/Telescoping Steering Column
Outside Temp Gauge
Perimeter Alarm  
Power 1st Row Windows w/Front And Rear 1-Touch Up/Down
Power Door Locks w/Autolock Feature
Power Rear Windows and Fixed 3rd Row Windows
Proximity Key For Doors And Push Button Start
Rear Cupholder
Redundant Digital Speedometer  
Remote Keyless Entry w/Integrated Key Transmitter, Illuminated Entry, Illuminated Ignition Switch and Panic Button
Remote Releases -Inc: Power Cargo Access and Mechanical Fuel
Roll-Up Cargo Cover
Safety Connect with 1-year trial Tracker System
Seats w/Cloth Back Material  
Seats w/Leatherette Back Material  
SofTex Seat Trim (EC) -inc: fabric seat inserts  
Systems Monitor
Trip Computer
Trunk/Hatch Auto-Latch
Wi-Fi Connect with up to 2GB within 3-month trial Mobile Hotspot Internet Access
MECHANICAL Features
SE XSE
1230# Maximum Payload  
1295# Maximum Payload  
14.5 Gal. Fuel Tank
550CCA Maintenance-Free Battery w/Run Down Protection
Automatic Full-Time All-Wheel
Axle Ratio: TBD
Brake Actuated Limited Slip Differential
Electric Power-Assist Speed-Sensing Steering
Engine Auto Stop-Start Feature
Engine: 2.5L 4-Cylinder DOHC
Front And Rear Anti-Roll Bars
Gas-Pressurized Shock Absorbers
GVWR: 5,530 lbs
Hybrid Electric Motor
Lithium Ion Traction Battery w/3.3 kW Onboard Charger, 12 Hrs Charge Time @ 110/120V, 4.5 Hrs Charge Time @ 220/240V and 18.1 kWh Capacity
Multi-Link Rear Suspension w/Coil Springs
Permanent Locking Hubs
Quasi-Dual Stainless Steel Exhaust w/Chrome Tailpipe Finisher
Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front And Rear Vented Discs, Brake Assist, Hill Hold Control and Electric Parking Brake
Sport Tuned Suspension
Strut Front Suspension w/Coil Springs
Towing Equipment -inc: Trailer Sway Control
Transmission w/Driver Selectable Mode  
Transmission w/Driver Selectable Mode and Sequential Shift Control  
Transmission: CVT (Continuously Variable)  
Transmission: CVT (Continuously Variable) -inc: paddle shifters  
SAFETY Features
SE XSE
ABS And Driveline Traction Control
Airbag Occupancy Sensor
Back-Up Camera
Blind Spot Monitor (BSM) Blind Spot
Curtain 1st And 2nd Row Airbags
Driver Knee Airbag and Passenger Cushion Front Airbag
Dual Stage Driver And Passenger Front Airbags
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Electronic Stability Control (ESC)
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners
Rear Child Safety Locks
Safety Connect with 1-year trial Emergency Sos
Side Impact Beams
Tire Specific Low Tire Pressure Warning
Toyota Safety Sense (TSS) 2.0 and Rear Cross-Traffic Alert (RCTA)
ENTERTAINMENT Features
SE XSE
2 LCD Monitors In The Front  
3 LCD Monitors In The Front  
Integrated Roof Antenna
Radio w/Seek-Scan, Clock, Speed Compensated Volume Control, Aux Audio Input Jack, Steering Wheel Controls, Voice Activation, Radio Data System and External Memory Control
Radio: Audio -inc: 8" touchscreen, 6 speakers, Android Auto/Apple CarPlay/Amazon Alexa compatibility, USB media port, 4 USB charge ports, hands-free phone capability and music streaming via Bluetooth wireless technology and Sirius XM w/3-month All Access trial  
Radio: Audio Plus -inc: 9" touch screen, 6 speakers, USB media port, 4 USB charge ports, hands-free phone capability and music streaming via Bluetooth wireless technology, Android Auto/Apple CarPlay/Amazon Alexa compatibility and SiriusXM w/3-month All Access trial  
Streaming Audio

2021 Toyota RAV4 Prime Options and Addition Equipment

ADDITIONAL EQUIPMENT Options
SE XSE
HEATED REAR OUTBOARD SEATS  
PREMIUM PACKAGE -inc: Digital Rearview Mirror w/HomeLink, Memory Driver's Seat, two-position memory function, Bird's Eye View Camera, perimeter scan, overhead 360 degree view in low-speed drive and reverse and curb view, LED Headlamps w/Adaptive Front Lighting System, chrome bezels, automatic level and pan controls, automatic high beam and auto on/off feature, Heated & Ventilated Front Seats, heated rear seats, Heated Rear Outboard Seats, Power Adjustable Passenger Seat, 4-way power adjustable controls and seatback pocket, Front & Rear Parking Assist, automated braking, Backup Monitor, Panoramic Moonroof, front power tilt/slide, 120V/1500-Watt Cargo Area Power Outlet, Head-Up Display, 10" color display w/speedometer, navigation and Hybrid System Indicator, 5 Door Smart Power Locks, hands-free foot-activated power rear liftgate w/jam protection, 6.6 kW Onboard Charger  
RADIO: PREMIUM AUDIO W/NAVIGATION -inc: 9" touchscreen, 11 JBL speakers including subwoofer and amplifier, USB media port, 4 USB charge ports, hands-free phone capability and music streaming via Bluetooth wireless technology, Android Auto/Apple CarPlay/Amazon Alexa compatibility and SiriusXM w/3-month All Access trial  
SPECIAL COLOR
WEATHER & MOONROOF PACKAGE -inc: 3-Spoke Heated Leather Steering Wheel, Tilt & Slide Moonroof, Rain Sensing Wipers w/De-Icer Function, Heated Rear Outboard Seats  
WEATHER PACKAGE -inc: 3-Spoke Heated Leather Steering Wheel, Rain Sensing Wipers w/De-Icer Function  
EMISSIONS Options
SE XSE
50 STATE EMISSIONS
MODEL OPTION Options
SE XSE
SOUTHEAST REGION ADMIN FEE (Regional) Retail only.
PAINT SCHEME Options
SE XSE
STANDARD PAINT
PORT INSTALLED OPTIONS Options
SE XSE
6-GALLONS OF GAS (SET) (PIO) (Regional)
ALL WEATHER FLOOR MATS (SET) -inc: all weather cargo mat (PIO) (DISC) (Regional) No longer available for factory ordering as of February 1, 2021. *No Longer Factory Orderable, See Dealer for Current Availability*
ALL WEATHER LINER PACKAGE (TMS) -inc: All Weather Floor Liners, Cargo Liner (PPO)
ASSOCIATE PURCHASE CARS (SET) (PIO) (Regional)
BLACK RUNNING BOARD (SET) (PIO) (Regional)
BLACKOUT EMBLEM OVERLAYS (TMS) (PPO)
BODY SIDE MOLDING (SET) (PIO) (Regional)
BODY SIDE MOLDING (TMS) (PPO)
BRUSHED ALUMINUM RUNNING BOARD (SET) (PIO) (Regional)
CARPET FLOOR MATS W/CARPET CARGO MAT (SET) (PIO) (Regional)
CARPET MAT PACKAGE (TMS) -inc: Carpet Cargo Mat, Carpet Floor Mats (PPO)
CENTER CONSOLE SAFE (SET) (PIO) (Regional)
CLEAR PAINT PROTECTION - DOOR PACKAGE (SET) -inc: coverage on door cups and door edge guards (PIO) (Regional)
CLR PAINT PROTECTION FULL HOOD PKG (PF4000) (SET) -inc: coverage on full hood and mirror backs (if applicable) (PIO) (Regional)
CLR PAINT PROTECTION FULL HOOD PKG (PF4100) (SET) -inc: coverage on full hood and mirror backs (if applicable) (PIO) (Regional)
CROSS BARS (SET) (PIO) (Regional)
DOOR EDGE GUARD (TMS) (PPO)
DOOR SILL PROTECTOR (TMS) (PPO)
FIRST AID KIT (TMS) (PPO)
FRAMELESS HOMELINK MIRROR (TMS) (PPO)  
LED INTERIOR LIGHT UPGRADE (LU1000) (SET) (PIO) (Regional)
LED INTERIOR LIGHT UPGRADE (LU1010) (SET) (PIO) (DISC) (Regional) No longer available for factory ordering as of November 6, 2020. *No Longer Factory Orderable, See Dealer for Current Availability*  
LED INTERIOR LIGHT UPGRADE (LU1060) (SET) (PIO) (DISC) (Regional) No longer available for factory ordering as of April 27, 2021. *No Longer Factory Orderable, See Dealer for Current Availability*
MUDGUARD (TMS) (PPO)
MUDGUARDS (SET) (PIO) (Regional)
PAINT PROTECTION FILM (TMS) -inc: hood, fender, door cups and mirror backs (PPO)
PAINT PROTECTION FILM HOOD & DOOR PACKAGE (SET) -inc: coverage on hood, mirror backs (if applicable), door cups and door edge guards (PIO) (Regional)
PHONE CABLE & CHARGE PACKAGE (CS1100) (SET) -inc: two cargo USB charging ports (PIO) (Regional)
PHONE CABLE & CHARGE PACKAGE (CY2000) (SET) -inc: dual smart 2.4 amp USB car charger, 3' red Apple Lightning to USB cable, 6' red Apple Lightning to USB cable and 3' red USB-C to USB-A cable (PIO) (Regional)
PHONE CABLE & CHARGE PACKAGE (CY2020) (SET) -inc: dual smart 2.4 amp USB car charger, 3' red Apple Lightning to USB cable, 6' red Apple Lightning to USB cable and 3' red USB-C to USB-A cable (PIO) (Regional)
PREFERRED OWNERS PORTFOLIO (TMS) (PPO)
PROTECTION PACKAGE (TMS) -inc: Door Edge Guard (TMS), Mudguard (TMS), Body Side Molding (TMS), Wheel Lock (TMS) (PPO)
REAR BUMPER APPLIQUE (TMS) (PPO)
REAR CARGO USB POWER PORT CHARGER (SET) -inc: convenient charging access for rear cargo area, two fast charging 2.1A power ports and power for latest tablets and smartphones (PIO) (Regional)
REAR-VIEW MIRROR W/HOMELINK (SET) (PIO) (Regional)  
ROOF RACK CROSS BARS (TMS) (PPO)
RUNNING BOARD (TMS) (PPO)
SOUTHEAST TOYOTA DISTRIBUTOR (SET) -inc: certified technician 46 point quality inspection (PIO) (Regional)
SOUTHEAST TOYOTA DISTRIBUTOR PLUS (SET) -inc: certified technician 46 point quality inspection and digital picture asset program (PIO) (Regional)
SPIDER CARGO NET (TMS) (PPO)
TOUCH KEYPAD ENTRY SYSTEM (SET) (PIO) (DISC) (Regional) No longer available for factory ordering as of August 26, 2020. *No Longer Factory Orderable, See Dealer for Current Availability*
TOYOGUARD PLATINUM (XT9000) (SET) -inc: two oil and filter changes at any Toyota dealer, four tire rotations, roadside assistance, rental car assistance, exterior paint sealant and interior protector (PIO) (Regional)
TOYOGUARD PLATINUM (XY9000) (SET) -inc: two oil and filter changes at any Toyota dealer, four tire rotations, roadside assistance, rental car assistance, exterior paint sealant and interior protector (PIO) (Regional)
UNIVERSAL TABLET HOLDER (TMS) (PPO)
WHEEL LOCK (TMS) (PPO)
WIRELESS CHARGER TRAY (SET) -inc: convenient center console location and delivers up to 10 watts of fast charging (PIO) (Regional)  
PRIMARY PAINT Options
SE XSE
BLIZZARD PEARL W/MIDNIGHT BLACK ROOF  
BLUE PRINT W/MIDNIGHT BLACK ROOF  
BLUEPRINT  
MAGNETIC GRAY METALLIC  
MAGNETIC GRAY METALLIC W/MIDNIGHT BLACK ROOF  
MIDNIGHT BLACK METALLIC  
SILVER SKY METALLIC  
SILVER SKY METALLIC W/MIDNIGHT BLACK ROOF  
SUPER WHITE  
SUPERSONIC RED  
SUPERSONIC RED/MIDNIGHT BLACK METALLIC  
SEAT TRIM Options
SE XSE
BLACK, FABRIC SEAT TRIM (FA)  
BLACK, SOFTEX SEAT TRIM (EA)  
BLACK, SOFTEX SEAT TRIM (EC) -inc: fabric seat inserts  

2021 Toyota RAV4 Prime Technical Specifications

Brakes
SE XSE
Brake ABS System 4-Wheel 4-Wheel
Disc - Front (Yes or ) Yes Yes
Disc - Rear (Yes or ) Yes Yes
Front Brake Rotor Diam x Thickness (in) 12.9 12.9
Rear Brake Rotor Diam x Thickness (in) 12.4 12.4
Cargo Area Dimensions
SE XSE
Cargo Volume to Seat 1 (ft) 63.2 63.1
Cargo Volume to Seat 2 (ft) 33.5 33.4
Cargo Volume to Seat 3 (ft) 33.5 33.4
Engine
SE XSE
Displacement 2.5 L/152 2.5 L/152
Engine Type Gas/Electric I-4 Gas/Electric I-4
SAE Net Horsepower @ RPM 302 @ 6000 302 @ 6000
SAE Net Torque @ RPM 165 @ 3600 165 @ 3600
Exterior Dimensions
SE XSE
Height, Overall (in) 67 67.2
Length, Overall (in) 180.9 180.9
Min Ground Clearance (in) 8.1 8.3
Wheelbase (in) 105.9 105.9
Width, Max w/o mirrors (in) 73 73
Fuel Tank
SE XSE
Fuel Tank Capacity, Approx (gal) 14.5 14.5
Steering
SE XSE
Steering Type Rack-Pinion Rack-Pinion
Turning Diameter - Curb to Curb (ft) 36.1 37.4
Suspension
SE XSE
Suspension Type - Front Strut Strut
Suspension Type - Rear Multi-Link Multi-Link
Suspension Type - Rear (Cont.) Multi-Link Multi-Link
Tires
SE XSE
Front Tire Size P225/60HR18 P235/55HR19
Rear Tire Size P225/60HR18 P235/55HR19
Transmission
SE XSE
Drivetrain All Wheel Drive All Wheel Drive
Trans Description Cont. CVT w/OD CVT w/OD
Trans Type 1 1
Vehicle
SE XSE
Front Head Room (in) 37.7 37.7
Front Leg Room (in) 41 41
Front Shoulder Room (in) 57.8 57.8
Passenger Capacity 5 5
Passenger Volume (ft) 101.3 98.9
Second Head Room (in) 37.7 37.7
Second Leg Room (in) 37.8 37.8
Second Shoulder Room (in) 56.4 56.4
Weight Information
SE XSE
Base Curb Weight (lbs) 4235 4300

2021 Toyota RAV4 Prime Safety Features

Safety Features
ABS And Driveline Traction Control
Airbag Occupancy Sensor
Back-Up Camera
Blind Spot Monitor (BSM) Blind Spot
Curtain 1st And 2nd Row Airbags
Driver Knee Airbag and Passenger Cushion Front Airbag
Dual Stage Driver And Passenger Front Airbags
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Electronic Stability Control (ESC)
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners
Rear Child Safety Locks
Safety Connect with 1-year trial Emergency Sos
Side Impact Beams
Tire Specific Low Tire Pressure Warning
Toyota Safety Sense (TSS) 2.0 and Rear Cross-Traffic Alert (RCTA)
News Reports & Reviews
NHTSA CRASH TEST RESULTS N/A