Vehicle Photos
Exterior Photos
Interior Photos

2024 Toyota RAV4 Prime Rebates and Incentives

Prices and Incentives

Dealer Price:
$43,690 - $47,560

Dealer Invoice:
$41,068 - $44,706

2024 Toyota RAV4 Prime Review

Research the all new 2024 Toyota RAV4 Prime to make an informed buying decision. View 2024 Toyota RAV4 Prime retail pricing, rebates & incentives, features , and more. Whether you're in the market to buy a new 2024 Toyota RAV4 Prime and want a quote from a local Toyota dealer, or you're just researching this car, we have all the information that you need, including rebates, incentives, features, technical specifications, safety features and more..

Warranty Information
Basic: 3 Years/36,000 Miles
Recalls Issued
2024 Toyota RAV4 Prime SE, XSE N/A

2024 Toyota RAV4 Prime Models & Prices

2024 Toyota RAV4 Prime SE
Dealer Price Dealer Invoice Pricing Estimated Payments
SE (Natl) $43,690 $41,068 $669 / Month*
SE (GS) $43,690 $41,068 $669 / Month*
SE (SE) $43,690 $41,068 $669 / Month*

2024 Toyota RAV4 Prime XSE
Dealer Price Dealer Invoice Pricing Estimated Payments
XSE (Natl) $47,560 $44,706 $729 / Month*
XSE (GS) $47,560 $44,706 $729 / Month*
XSE (SE) $47,560 $44,706 $729 / Month*

2024 Toyota RAV4 Prime Features and Standard Equipment

EXTERIOR Features
SE XSE
Aluminum Spare Wheel
Auto On/Off Projector Beam Led Low/High Beam Daytime Running Auto High-Beam Headlamps w/Delay-Off
Black Bodyside Cladding and Black Wheel Well Trim
Black Grille w/Chrome Surround
Black Power Heated Side Mirrors w/Manual Folding and Turn Signal Indicator  
Black Rear Bumper w/Black Rub Strip/Fascia Accent
Black Side Windows Trim and Black Front Windshield Trim
Body-Colored Door Handles
Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent  
Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent and Metal-Look Bumper Insert  
Body-Colored Power Heated Side Mirrors w/Manual Folding and Turn Signal Indicator  
Clearcoat Paint
Compact Spare Tire Mounted Inside Under Cargo
Deep Tinted Glass
Express Open/Close Sliding And Tilting Glass 1st Row Sunroof w/Sunshade  
Fixed Rear Window w/Fixed Interval Wiper and Defroster
Front Fog Lamps  
Galvanized Steel/Aluminum Panels
Headlights-Automatic Highbeams
Laminated Glass
LED Brakelights
Lip Spoiler
Power Liftgate Rear Cargo Access
Roof Rack Rails Only
Tailgate/Rear Door Lock Included w/Power Door Locks
Tires: 225/60R18 AS  
Tires: 235/55R19 AS  
Variable Intermittent Wipers
Wheels: 18" Alloy -inc: painted and machined finish  
Wheels: 19" Alloy -inc: painted and machined finish  
INTERIOR Features
SE XSE
1 Seatback Storage Pocket  
2 12V DC Power Outlets
2 Seatback Storage Pockets  
60-40 Folding Split-Bench Front Facing Manual Reclining Fold Forward Seatback Rear Seat
Adaptive w/Traffic Stop-Go
Air Filtration
Cargo Area Concealed Storage
Cargo Space Lights
Carpet Floor Trim
Cloth Door Trim Insert  
Cruise Control w/Steering Wheel Controls
Day-Night Auto-Dimming Rearview Mirror  
Day-Night Rearview Mirror  
Delayed Accessory Power
Digital/Analog Appearance
Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination, Driver And Passenger Auxiliary Mirror
Driver Foot Rest
Driver Information Center
Driver Seat
Dual Zone Front Automatic Air Conditioning
Fabric Seat Trim  
Fade-To-Off Interior Lighting
FOB Controls -inc: Cargo Access
Front Center Armrest and Rear Center Armrest
Front Cupholder
Front Map Lights
Full Carpet Floor Covering
Full Cloth Headliner
Full Floor Console w/Covered Storage, Mini Overhead Console w/Storage and 2 12V DC Power Outlets
Gauges -inc: Speedometer, Odometer, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer
Glove Box
Heated Front Bucket Seats -inc: 8-way power driver and manual sliding passenger seats w/driver power lumbar adjustment and passenger seatback pocket
HomeLink Garage Door Transmitter  
HVAC -inc: Underseat Ducts and Console Ducts
Immobilizer
Instrument Panel Bin, Driver And Passenger Door Bins
Interior Trim -inc: Metal-Look Instrument Panel Insert, Metal-Look Door Panel Insert, Metal-Look Console Insert and Metal-Look Interior Accents
Leather Steering Wheel
Leather/Metal-Look Gear Shifter Material
Leatherette Door Trim Insert  
Manual Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints
Manual Tilt/Telescoping Steering Column
Mixed Media Seat Trim -inc: SofTex trim and fabric seat inserts  
Outside Temp Gauge
Passenger Seat
Perimeter Alarm  
Power 1st Row Windows w/Front And Rear 1-Touch Up/Down
Power Door Locks w/Autolock Feature
Power Rear Windows and Fixed 3rd Row Windows
Proximity Key For Doors And Push Button Start
Rear Cupholder
Redundant Digital Speedometer  
Remote Keyless Entry w/Integrated Key Transmitter, Illuminated Entry, Illuminated Ignition Switch and Panic Button
Remote Releases -Inc: Power Cargo Access and Mechanical Fuel
Roll-Up Cargo Cover
Safety Connect (1-year trial) Tracker System
Seats w/Cloth Back Material  
Seats w/Leatherette Back Material  
Trip Computer
Trunk/Hatch Auto-Latch
Wi-Fi Connect with up to 3GB within 1-month trial Mobile Hotspot Internet Access
MECHANICAL Features
SE XSE
1230# Maximum Payload  
1295# Maximum Payload  
14.5 Gal. Fuel Tank
550CCA Maintenance-Free Battery w/Run Down Protection
Automatic Full-Time All-Wheel
Axle Ratio: TBD
Brake Actuated Limited Slip Differential
Electric Power-Assist Speed-Sensing Steering
Engine Auto Stop-Start Feature
Engine: 2.5L 4-Cylinder DOHC
Front And Rear Anti-Roll Bars
Gas-Pressurized Shock Absorbers
GVWR: 5,530 lbs
Hybrid Electric Motor
Lithium Ion (li-Ion) Traction Battery w/6.6 kW Onboard Charger, 12 Hrs Charge Time @ 110/120V, 2.5 Hrs Charge Time @ 220/240V and 18.1 kWh Capacity
Multi-Link Rear Suspension w/Coil Springs
Permanent Locking Hubs
Quasi-Dual Stainless Steel Exhaust w/Chrome Tailpipe Finisher
Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front And Rear Vented Discs, Brake Assist, Hill Hold Control and Electric Parking Brake
Sport Tuned Suspension
Strut Front Suspension w/Coil Springs
Towing Equipment -inc: Trailer Sway Control
Transmission w/Driver Selectable Mode and Oil Cooler  
Transmission w/Driver Selectable Mode, Sequential Shift Control and Oil Cooler  
Transmission: CVT (Continuously Variable)  
Transmission: CVT (Continuously Variable) -inc: paddle shifters  
SAFETY Features
SE XSE
ABS And Driveline Traction Control
Airbag Occupancy Sensor
Back-Up Camera
Blind Spot Monitor (BSM) Blind Spot
Collision Mitigation-Front
Curtain 1st And 2nd Row Airbags
Driver Knee Airbag and Passenger Cushion Front Airbag
Dual Stage Driver And Passenger Front Airbags
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Electronic Stability Control (ESC)
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist
Lane Tracing Assist (LTA)
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners
Pre-Collision System (PCS) w/Intersection Support and Rear Cross-Traffic Alert (RCTA)
Rear Child Safety Locks
Safety Connect (10-year trial) Emergency Sos
Side Impact Beams
Tire Specific Low Tire Pressure Warning
ENTERTAINMENT Features
SE XSE
2 LCD Monitors In The Front
Automatic Equalizer  
Bluetooth Wireless Phone Connectivity
Digital Signal Processor  
Integrated Roof Antenna
Radio w/Seek-Scan, Clock, Speed Compensated Volume Control, Aux Audio Input Jack, Steering Wheel Controls, Voice Activation, Radio Data System and External Memory Control
Radio: Audio -inc: 8" touchscreen, 6 speakers, wireless Apple CarPlay and Android Auto and SiriusXM 3-month Platinum Plan trial subscription  
Radio: JBL Audio System -inc: cloud navigation, 10.5" touch screen, wireless Apple CarPlay and Android Auto and SiriusXM 3-month Platinum Plan trial subscription  
Regular Amplifier  
Streaming Audio

2024 Toyota RAV4 Prime Options and Addition Equipment

ADDITIONAL EQUIPMENT Options
SE XSE
HEATED REAR SEATS  
PREMIUM PACKAGE -inc: Digital Rearview Mirror w/HomeLink, Memory Driver's Seat, 2-position memory function, Heated & Ventilated Front Seats, Heated Rear Seats, Power Adjustable Passenger Seat, 4-way power adjustable controls and seatback pocket, 120V AC Power Outlet, Front & Rear Parking Assist, automated braking, Panoramic View Monitor, 360-degree Overhead View in low-speed drive and reverse and Curb View, 120V/1500-Watt Cargo Area Power Outlet, Panoramic Sunroof & Moonroof, front power tilt/slide, Head-Up Display, 10" color display w/speedometer, navigation and Hybrid System Indicator, 5 Door Smart Power Locks, hands-free foot-activated power rear liftgate w/jam protection, Ventilated Front Seats  
SPECIAL COLOR
WEATHER & MOONROOF PACKAGE -inc: 3-Spoke Heated Leather Steering Wheel, Tilt & Slide Moonroof, Rain Sensing Wipers w/De-Icer Function, Heated Rear Seats  
WEATHER PACKAGE -inc: 3-Spoke Heated Leather Steering Wheel, Rain Sensing Wipers w/De-Icer Function  
EMISSIONS Options
SE XSE
50 STATE EMISSIONS
MODEL OPTION Options
SE XSE
SOUTHEAST REGION ADMIN FEE (Regional) Retail only.
PAINT SCHEME Options
SE XSE
STANDARD PAINT
PORT INSTALLED OPTIONS Options
SE XSE
ALL WEATHER FLOOR LINERS & CARGO LINER (TMS) (PPO)
BLACKOUT EMBLEM OVERLAYS (TMS) (PPO)
BODY SIDE MOLDING & DOOR PROTECTION PACKAGE (TMS) (PPO)
BODY SIDE MOLDING (TMS) (PPO)
CARPET FLOOR MATS/CARGO MAT (TMS) (PPO)
CONNECTED SERVICES TRIAL OFFERING (1X) (TMS) -inc: 3 years of Drive Connect and 2 additional years of Remote Connect, In addition to 1 year standard trial, Remote included at no extra cost, 4G network dependent (PPO)  
CONNECTED SERVICES TRIAL OFFERING (1Y) (TMS) -inc: 2 additional years of Drive Connect and Remote Connect, In addition to 1 year standard trial, Remote included at no extra cost, 4G network dependent (PPO)  
DOOR EDGE GUARD (TMS) (PPO)
DOOR SILL PROTECTOR (TMS) (PPO)
FIRST AID KIT (TMS) (PPO)
FOG LIGHT ACCENT & LOWER BODY GRAPHIC (TMS) (PPO)
FOG LIGHT ACCENT (TMS) (PPO)
FRAMELESS HOMELINK MIRROR (TMS) (PPO)  
INTEGRATED DASH CAM (TMS) (PPO)  
LOWER BODY GRAPHIC (TMS) (PPO)
MUDGUARDS (TMS) (PPO)
PAINT PROTECTION FILM (TMS) (PPO)
QUICK CHARGE CABLES (TMS) (PPO)
REAR BUMPER APPLIQUE (TMS) (PPO)
ROOF RACK CROSS BARS (TMS) (PPO)
RUNNING BOARD (TMS) (PPO)
SPIDER CARGO NET (TMS) (PPO)  
UNIVERSAL TABLET HOLDER (TMS) (PPO)
WHEEL LOCK (TMS) (PPO)
PRIMARY PAINT Options
SE XSE
BLUEPRINT  
BLUEPRINT/MIDNIGHT BLACK METALLIC  
ICE CAP  
MAGNETIC GRAY METALLIC  
MAGNETIC GRAY METALLIC/MIDNIGHT BLACK METALLIC  
MIDNIGHT BLACK METALLIC  
SILVER SKY METALLIC  
SILVER SKY METALLIC/MIDNIGHT BLACK METALLIC  
SUPERSONIC RED  
SUPERSONIC RED/MIDNIGHT BLACK METALLIC  
WIND CHILL PEARL/MIDNIGHT BLACK METALLIC  
SEAT TRIM Options
SE XSE
BLACK, FABRIC SEAT TRIM  
BLACK, MIXED MEDIA SEAT TRIM -inc: SofTex trim and fabric seat inserts  
BLACK, SOFTEX SEAT TRIM  

2024 Toyota RAV4 Prime Technical Specifications

Brakes
SE XSE
Brake ABS System 4-Wheel 4-Wheel
Disc - Front (Yes or ) Yes Yes
Disc - Rear (Yes or ) Yes Yes
Front Brake Rotor Diam x Thickness (in) 12.9 12.9
Rear Brake Rotor Diam x Thickness (in) 12.4 12.4
Cargo Area Dimensions
SE XSE
Cargo Volume to Seat 1 (ft) 63.2 63.1
Cargo Volume to Seat 2 (ft) 33.5 33.4
Cargo Volume to Seat 3 (ft) 33.5 33.4
Engine
SE XSE
Displacement 2.5 L/152 2.5 L/152
Engine Type Gas/Electric I-4 Gas/Electric I-4
SAE Net Horsepower @ RPM 302 @ 6000 302 @ 6000
SAE Net Torque @ RPM 165 @ 3600 165 @ 3600
Exterior Dimensions
SE XSE
Height, Overall (in) 67 67.2
Length, Overall (in) 180.9 180.9
Min Ground Clearance (in) 8 8.2
Wheelbase (in) 105.9 105.9
Width, Max w/o mirrors (in) 73 73
Fuel Tank
SE XSE
Fuel Tank Capacity, Approx (gal) 14.5 14.5
Steering
SE XSE
Steering Type Rack-Pinion Rack-Pinion
Turning Diameter - Curb to Curb (ft) 36.1 37.4
Suspension
SE XSE
Suspension Type - Front Strut Strut
Suspension Type - Rear Multi-Link Multi-Link
Suspension Type - Rear (Cont.) Multi-Link Multi-Link
Tires
SE XSE
Front Tire Size P225/60HR18 P235/55HR19
Rear Tire Size P225/60HR18 P235/55HR19
Transmission
SE XSE
Drivetrain All Wheel Drive All Wheel Drive
Trans Description Cont. CVT w/OD CVT w/OD
Trans Type 1 1
Vehicle
SE XSE
Front Head Room (in) 37.7 37.7
Front Leg Room (in) 41 41
Front Shoulder Room (in) 57.8 57.8
Passenger Capacity 5 5
Passenger Volume (ft) 101.3 98.9
Second Head Room (in) 37.7 37.7
Second Leg Room (in) 37.8 37.8
Second Shoulder Room (in) 56.4 56.4
Weight Information
SE XSE
Base Curb Weight (lbs) 4235 4300

2024 Toyota RAV4 Prime Safety Features

Safety Features
Lane Tracing Assist (LTA)
Electronic Stability Control (ESC)
ABS And Driveline Traction Control
Side Impact Beams
Dual Stage Driver And Passenger Seat-Mounted Side Airbags
Safety Connect (10-year trial) Emergency Sos
Blind Spot Monitor (BSM) Blind Spot
Pre-Collision System (PCS) w/Intersection Support and Rear Cross-Traffic Alert (RCTA)
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning
Collision Mitigation-Front
Tire Specific Low Tire Pressure Warning
Dual Stage Driver And Passenger Front Airbags
Curtain 1st And 2nd Row Airbags
Airbag Occupancy Sensor
Driver Knee Airbag and Passenger Cushion Front Airbag
Rear Child Safety Locks
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners
Back-Up Camera
News Reports & Reviews
NHTSA CRASH TEST RESULTS N/A