Not a bird or a plane as a tie in with the summer action flick Man of Steel finds Chryslers Ram brand creating a special one off Power Wagon
Man of Steel
The partnership between automobiles and Hollywood goes way back – at least as far back as the early 1900s with Mack Sennett's Cops hurtling around the back lots of Keystone Studios.
Earlier today, Chrysler's Ram brand announced the manufacturer's latest movie tie-in, this time as part of a partnership promoting Warner Bros. Pictures' and Legendary Pictures' "Man of Steel," yet another re-boot of the iconic Superman franchise.
"We are excited to partner with Warner Bros. on 'Man of Steel,'" said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "With film alignment we have a fresh consumer engagement opportunity, connecting the heroic character traits of Superman with Ram's DNA. Our custom creative and marketing program is squarely aimed at building advocacy among passionate fans outside traditional marketing channels."
"Man of Steel" Power Wagon
In addition to a 30-second "Action" ad spot that "intersperses scenes from the movie and footage of the Ram truck as the voiceover says, ‘Everyone has the ability to do something amazing ... Some just do it on a more regular basis'" (it can be viewed on the Ram Truck brand YouTube channel), Ram set about creating a one-of-a-kind version of the 2013 Ram 1500.
Chrysler describes it thusly:
The Ram interior and exterior design team created a special edition, one-of-a-kind "Man of Steel" Power Wagon truck with special "Man of Steel"-inspired design cues, colors and branding.
The Dark Ceramic Gray truck features a high-gloss black roof with Anodized Red grille accents, created from a durable 14-coat paint process. It has forged-aluminum, satin black 17-inch off-road wheels, Superman logos on the front grille and rear tailgate and a custom, one-off vehicle wrap inspired by the crest and texture of Superman's suit. The wrap highlights a tone-on-tone interpretation of the iconic Superman S-shield, and helps unify themes found on the interior and exterior of the truck.
Interior features include custom mesh seat inserts reminiscent of Superman's own suit with integrated Superman logos on the seats and console; Pewter leather seats; and Anodized Red paint trim accents on the doors, steering column, radio cluster and seats. There also is "Man of Steel" logo badging on the glove box and a "Man of Steel" screen backdrop and start-up screen on the radio cluster.
The truck will make its debut in New York City at the world premiere of the movie on June 10th. It will then be on display throughout the summer and fall of this year at events including the National Finals Rodeo and State Fair of Texas.
Plans are that following this schedule it will be "auctioned off for charity at a later date."
