Dealer Price:
$32,350 - $39,170
Original MSRP:
$31,057 - $37,604
Overall Safety Rating | N/A |
Research the all new 2023 Toyota Prius Prime to make an informed buying decision. View 2023 Toyota Prius Prime retail pricing, rebates & incentives, features , and more. Whether you're in the market to buy a new 2023 Toyota Prius Prime and want a quote from a local Toyota dealer, or you're just researching this car, we have all the information that you need, including rebates, incentives, features, technical specifications, safety features and more..
Basic: | 3 Years/36,000 Miles |
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US NHTSA CAMPAIGN ID | 24V274000 |
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Mfg's Report Date | APR 16, 2024 |
Component | LATCHES/LOCKS/LINKAGES:DOORS:LATCH |
Number of Units Affected | 55690 |
Summary | Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly. |
Consequence | A door that unexpectedly opens while the vehicle is moving or during a crash increases the risk of injury. |
Remedy | Dealers will replace both right and left rear door opener switches, free of charge. Owner notification letters are expected to be mailed June 2, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TB06 and 24TA06. |
Manufacturer Recall Number | 24TB06 / 24TA06 |
Dealer Price | Dealer Invoice Pricing | Estimated Payments | ||
---|---|---|---|---|
SE (Natl) | $32,350 | $31,057 | $506 / Month* | |
SE (GS) | $32,350 | $31,057 | $506 / Month* | |
SE (SE) | $32,350 | $31,057 | $506 / Month* | |
|
Dealer Price | Dealer Invoice Pricing | Estimated Payments | ||
---|---|---|---|---|
XSE (Natl) | $35,600 | $34,176 | $557 / Month* | |
XSE (GS) | $35,600 | $34,176 | $557 / Month* | |
XSE (SE) | $35,600 | $34,176 | $557 / Month* | |
|
Dealer Price | Dealer Invoice Pricing | Estimated Payments | ||
---|---|---|---|---|
XSE Premium (Natl) | $39,170 | $37,604 | $613 / Month* | |
XSE Premium (GS) | $39,170 | $37,604 | $613 / Month* | |
XSE Premium (SE) | $39,170 | $37,604 | $613 / Month* | |
|
SE | XSE | XSE Premium | |
---|---|---|---|
Auto Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off | • | ||
Auto On/Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off | • | • | |
Black Grille | • | • | • |
Black Power Heated Side Mirrors w/Manual Folding | • | • | • |
Black Side Windows Trim and Black Front Windshield Trim | • | • | • |
Black Wheel Well Trim | • | • | • |
Body-Colored Door Handles | • | • | • |
Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent and Metal-Look Bumper Insert | • | • | • |
Body-Colored Rear Bumper w/Black Rub Strip/Fascia Accent | • | • | • |
Clearcoat Paint | • | • | • |
Fixed Glass 1st Row Sunroof w/Sunshade | • | ||
Fixed Glass 2nd Row Sunroof w/Sunshade | • | ||
Fixed Rear Window w/Defroster | • | • | • |
Galvanized Steel/Aluminum/Composite Panels | • | • | • |
Headlights-Automatic Highbeams | • | • | • |
Laminated Glass | • | • | • |
LED Brakelights | • | • | • |
Liftgate Rear Cargo Access | • | • | |
Light Tinted Glass | • | • | • |
Power Liftgate Rear Cargo Access | • | ||
Speed Sensitive Rain Detecting Variable Intermittent Wipers | • | • | • |
Tailgate/Rear Door Lock Included w/Power Door Locks | • | • | • |
Tire Mobility Kit | • | • | • |
Tires: 195/50R19 All-Season | • | • | |
Tires: 195/60R17 All-Season | • | ||
Wheels: 17" x 6.5J 5-Spoke Aluminum Alloy -inc: 2-tone wheel covers | • | ||
Wheels: 19" x 6.5J Machine Finished Aluminum Alloy | • | • |
SE | XSE | XSE Premium | |
---|---|---|---|
1 12V DC Power Outlet | • | • | • |
1 12V DC Power Outlet and 1 120V AC Power Outlet | • | • | • |
2 Seatback Storage Pockets | • | • | |
60-40 Folding Bench Front Facing Fold Forward Seatback Rear Seat | • | • | • |
Adaptive w/Traffic Stop-Go | • | • | • |
Air Filtration | • | • | • |
Cargo Area Concealed Storage | • | • | • |
Cargo Features -inc: Tire Mobility Kit | • | • | • |
Cargo Space Lights | • | • | • |
Carpet Floor Trim | • | • | • |
Cruise Control w/Steering Wheel Controls | • | • | • |
Day-Night Auto-Dimming Rearview Mirror | • | • | |
Day-Night Rearview Mirror | • | ||
Delayed Accessory Power | • | • | • |
Digital Appearance | • | • | • |
Driver / Passenger And Rear Door Bins | • | • | • |
Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination, Driver And Passenger Auxiliary Mirror | • | • | • |
Driver Foot Rest | • | • | • |
Driver Information Center | • | • | • |
Driver Seat | • | ||
Driver Seat -inc: Power 2-Way Lumbar Support | • | • | |
Fabric Seat Trim | • | ||
Fade-To-Off Interior Lighting | • | • | • |
FOB Controls -inc: Cargo Access | • | ||
Folding Cargo Cover | • | • | • |
Front And Rear Map Lights | • | • | • |
Front Center Armrest and Rear Center Armrest | • | • | • |
Front Cupholder | • | • | • |
Front Seats w/Cloth Back Material and Power 2-Way Driver Lumbar | • | • | |
Full Carpet Floor Covering | • | • | • |
Full Cloth Headliner | • | • | • |
Full Floor Console w/Covered Storage, Mini Overhead Console, 1 12V DC Power Outlet and 1 120V AC Power Outlet | • | • | • |
Gauges -inc: Speedometer, Odometer, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer | • | • | • |
Heated & Ventilated Sport Front Bucket Seats -inc: 8-way power adjustable driver's seat w/power lumbar support, driver memory w/2 settings and 6-way adjustable front passenger seat | • | ||
Heated SofTex Leatherette Steering Wheel | • | • | • |
Heated Sport Front Bucket Seats -inc: 8-way power adjustable driver's seat w/power lumbar support and 6-way adjustable front passenger seat | • | ||
HomeLink Garage Door Transmitter | • | • | |
HVAC -inc: Underseat Ducts | • | • | • |
Illuminated Glove Box | • | • | • |
Immobilizer | • | • | • |
Interior Trim -inc: Colored Instrument Panel Insert, Piano Black Console Insert and Piano Black/Metal-Look Interior Accents | • | • | • |
Manual Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints | • | • | • |
Manual Tilt/Telescoping Steering Column | • | • | • |
Memory Settings -inc: Driver Seat | • | ||
Outside Temp Gauge | • | • | • |
Passenger Seat | • | • | • |
Power 1st Row Windows w/Front And Rear 1-Touch Up/Down | • | • | • |
Power Door Locks w/Autolock Feature | • | • | • |
Power Rear Windows | • | • | • |
Proximity Key For Doors And Push Button Start | • | • | • |
Rear Cupholder | • | • | • |
Remote Keyless Entry w/Integrated Key Transmitter, Illuminated Entry, Illuminated Ignition Switch and Panic Button | • | • | • |
Remote Releases -Inc: Power Cargo Access and Power Fuel | • | ||
Remote Releases -Inc: Power Fuel | • | • | |
Seats w/Cloth Back Material | • | ||
Smart Device Remote Engine Start | • | • | • |
SofTex Seat Trim | • | • | |
Sport Front Bucket Seats -inc: 6-way adjustable driver's seat and 6-way adjustable front passenger seat | • | ||
Trip Computer | • | • | • |
Trunk/Hatch Auto-Latch | • | ||
Urethane Gear Shifter Material | • | • | • |
Voice Activated Automatic Air Conditioning | • | • | • |
SE | XSE | XSE Premium | |
---|---|---|---|
10.6 Gal. Fuel Tank | • | • | • |
4.11 Axle Ratio | • | • | • |
Battery w/Run Down Protection | • | • | • |
Brake Actuated Limited Slip Differential | • | • | • |
Electric Power-Assist Steering | • | • | • |
Engine Auto Stop-Start Feature | • | • | • |
Engine: 2.0L 4-Cylinder DOHC 16V VVT-i -inc: permanent magnet AC synchronous motor | • | • | • |
Front And Rear Anti-Rolls | • | • | • |
Front-Wheel Drive | • | • | • |
Gas-Pressurized Shock Absorbers | • | • | • |
Hybrid Electric Motor | • | • | • |
Lithium Ion (li-Ion) Traction Battery w/3.3 kW Onboard Charger, 11 Hrs Charge Time @ 110/120V, 4 Hrs Charge Time @ 220/240V and 13.6 kWh Capacity | • | • | • |
Multi-Link Rear Suspension w/Coil Springs | • | • | • |
Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist, Hill Hold Control and Electric Parking Brake | • | • | • |
Single Stainless Steel Exhaust | • | • | • |
Strut Front Suspension w/Coil Springs | • | • | • |
Transmission w/Driver Selectable Mode | • | • | • |
Transmission: Continuously Variable (eCVT) -inc: Electronically controlled | • | • | • |
Tv Tuner Pre-Wiring | • | • |
SE | XSE | XSE Premium | |
---|---|---|---|
ABS And Driveline Traction Control | • | • | • |
Airbag Occupancy Sensor | • | • | • |
Back-Up Camera | • | • | • |
Blind Spot Monitor (BSM) Blind Spot | • | • | • |
Collision Mitigation-Front | • | • | • |
Collision Mitigation-Rear | • | • | |
Curtain 1st And 2nd Row Airbags | • | • | • |
Driver Monitoring-Alert | • | • | • |
Dual Stage Driver And Passenger Front Airbags | • | • | • |
Dual Stage Driver And Passenger Seat-Mounted Side Airbags | • | • | • |
Evasion Assist | • | • | • |
Front and Rear Parking Assist w/Automatic Braking (PA w/AB) Front And Rear Parking Sensors | • | • | |
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning | • | • | • |
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist | • | • | • |
Low Tire Pressure Warning | • | • | • |
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners | • | • | • |
Pre-Collision System (PCS) w/Intersection Support and Rear Cross-Traffic Alert (RCTA) Front Cross-Traffic Alert (FCTA) | • | ||
Pre-Collision System (PCS) w/Intersection Support Front Cross-Traffic Alert (FCTA) | • | • | |
Rear Child Safety Locks | • | • | • |
Rear Side-Impact Airbag | • | • | • |
Side Impact Beams | • | • | • |
Traffic Jam Assist | • | • | • |
Vehicle Stability Control (VSC) Electronic Stability Control (ESC) | • | • | • |
SE | XSE | XSE Premium | |
---|---|---|---|
2 LCD Monitors In The Front | • | • | • |
AM/FM/HD/Satellite w/Seek-Scan, Clock, Speed Compensated Volume Control, Steering Wheel Controls and Radio Data System | • | • | • |
Digital Signal Processor | • | ||
Integrated Roof Antenna | • | • | • |
Radio: Toyota Audio Multimedia w/12.3" Touchscreen -inc: 8-speaker JBL premium audio w/amplifier, wireless Apple CarPlay and Android Auto compatible, SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/audio-multimedia for details | • | ||
Radio: Toyota Audio Multimedia w/8" Touchscreen -inc: 6 speakers, wireless Apple CarPlay and Android Auto compatible, SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/audio-multimedia for details | • | • | |
Turn-By-Turn Navigation Directions | • |
SE | XSE | XSE Premium | |
---|---|---|---|
ADVANCED TECHNOLOGY PACKAGE -inc: Panoramic View Monitor, 360-degree overhead view in low-speed drive and reverse and curb view, Advanced Park | • | ||
DIGITAL KEY SYSTEM -inc: Enables smartphone to be used instead of a physical key Requires a remote connect subscription, for details please visit https://www.toyota.com/connected-services/. | • | ||
DIGITAL REARVIEW MIRROR | • | ||
FIXED GLASS ROOF -inc: manual shade sun roof and moon roof | • | ||
FRONT & REAR PARKING ASSIST W/AUTOMATIC BRAKING -inc: Parking Support Alert/Brake | • | ||
HEATED REAR SEATS | • | ||
RADIO: TOYOTA AUDIO MULTIMEDIA W/12.3" TOUCHSCREEN -inc: 6 speakers, wireless Apple CarPlay and Android Auto compatible, SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/audio-multimedia for details | • | ||
SOLAR ROOF | • | ||
SPECIAL COLOR | • | • | • |
SE | XSE | XSE Premium | |
---|---|---|---|
50 STATE FEDERAL EMISSIONS | • | • | • |
SE | XSE | XSE Premium | |
---|---|---|---|
SOUTHEAST REGION ADMIN FEE (Regional) Retail only. | • | • | • |
SE | XSE | XSE Premium | |
---|---|---|---|
STANDARD PAINT | • | • | • |
SE | XSE | XSE Premium | |
---|---|---|---|
ALL WEATHER CARGO MAT (TMS) (PPO) *PRICE TO FOLLOW* | • | • | • |
ALL WEATHER FLOOR LINERS (TMS) (PPO) *PRICE TO FOLLOW* | • | • | • |
ALL WEATHER FLOOR LINERS/CARGO LINER (TMS) (PPO) | • | • | • |
ALLOY WHEEL LOCKS (TMS) (PPO) | • | • | • |
BODY SIDE MOLDINGS (TMS) (PPO) | • | • | • |
CARGO NET (TMS) (PPO) | • | • | • |
CARGO TOTE (TMS) (PPO) | • | • | • |
CARPET CARGO MAT (TMS) (PPO) *PRICE TO FOLLOW* | • | • | • |
CARPET FLOOR MATS (TMS) (PPO) *PRICE TO FOLLOW* | • | • | • |
CARPET FLOOR MATS/CARPET CARGO MAT (TMS) (PPO) *PRICE TO FOLLOW* | • | • | • |
DASH CAM (TMS) (PPO) | • | • | |
DOOR EDGE GUARDS (TMS) (PPO) | • | • | • |
DOOR SILL PROTECTORS (TMS) (PPO) | • | • | • |
EMERGENCY ASSISTANCE KIT (TMS) (PPO) | • | • | • |
FIRST AID KIT (TMS) (PPO) | • | • | • |
KEY GLOVES (TMS) (PPO) | • | • | • |
MUDGUARDS (TMS) (PPO) | • | • | • |
PAINT PROTECTION FILM (TMS) (PPO) | • | • | • |
PREFERRED ACCESSORY PKG W/ALL WEATHER LINERS (TMS) (PPO) | • | • | • |
PROTECTION PACKAGE #3 (TMS) (PPO) | • | • | • |
QUICK CHARGE CABLE (TMS) (PPO) | • | • | • |
REAR BUMPER APPLIQUE (TMS) (PPO) | • | • | • |
SE | XSE | XSE Premium | |
---|---|---|---|
CUTTING EDGE | • | • | • |
GUARDIAN GRAY | • | • | • |
MIDNIGHT BLACK METALLIC | • | • | • |
RESERVOIR BLUE | • | • | • |
SUPERSONIC RED | • | • | • |
WIND CHILL PEARL | • | • | • |
SE | XSE | XSE Premium | |
---|---|---|---|
BLACK/RED, FABRIC SEAT TRIM | • | ||
BLACK/RED, SOFTEX SEAT TRIM | • | • |
SE | XSE | XSE Premium | |
---|---|---|---|
Brake ABS System | 4-Wheel | 4-Wheel | 4-Wheel |
Disc - Front (Yes or ) | Yes | Yes | Yes |
Disc - Rear (Yes or ) | Yes | Yes | Yes |
Front Brake Rotor Diam x Thickness (in) | 12 | 12 | 12 |
Rear Brake Rotor Diam x Thickness (in) | 11 | 11 | 11 |
SE | XSE | XSE Premium | |
---|---|---|---|
Displacement | 2.0 L/121 | 2.0 L/121 | 2.0 L/121 |
Engine Type | Gas/Electric I-4 | Gas/Electric I-4 | Gas/Electric I-4 |
SAE Net Horsepower @ RPM | 220 @ 6000 | 220 @ 6000 | 220 @ 6000 |
SAE Net Torque @ RPM | 139 | 139 | 139 |
SE | XSE | XSE Premium | |
---|---|---|---|
Height, Overall (in) | 55.9 | 56.3 | 56.3 |
Length, Overall (in) | 181.1 | 181.1 | 181.1 |
Wheelbase (in) | 108.3 | 108.3 | 108.3 |
Width, Max w/o mirrors (in) | 70.1 | 70.2 | 70.2 |
SE | XSE | XSE Premium | |
---|---|---|---|
Fuel Tank Capacity, Approx (gal) | 10.6 | 10.6 | 10.6 |
SE | XSE | XSE Premium | |
---|---|---|---|
Steering Type | Rack-Pinion | Rack-Pinion | Rack-Pinion |
Turning Diameter - Curb to Curb (ft) | 34.4 | 35.4 | 35.4 |
SE | XSE | XSE Premium | |
---|---|---|---|
Suspension Type - Front | Strut | Strut | Strut |
Suspension Type - Rear | Multi-Link | Multi-Link | Multi-Link |
Suspension Type - Rear (Cont.) | Multi-Link | Multi-Link | Multi-Link |
SE | XSE | XSE Premium | |
---|---|---|---|
Front Tire Size | P195/60HR17 | P195/50HR19 | P195/50HR19 |
Rear Tire Size | P195/60HR17 | P195/50HR19 | P195/50HR19 |
SE | XSE | XSE Premium | |
---|---|---|---|
Drivetrain | Front Wheel Drive | Front Wheel Drive | Front Wheel Drive |
Trans Description Cont. | CVT w/OD | CVT w/OD | CVT w/OD |
Trans Type | 1 | 1 | 1 |
SE | XSE | XSE Premium | |
---|---|---|---|
Front Head Room (in) | 38 | 38 | 37.5 |
Front Leg Room (in) | 42.4 | 42.4 | 42.4 |
Front Shoulder Room (in) | 55.3 | 55.3 | 55.3 |
Passenger Capacity | 5 | 5 | 5 |
Passenger Volume (ft) | 91.2 | 91.2 | 91.2 |
Second Head Room (in) | 36.4 | 36.4 | 36.4 |
Second Leg Room (in) | 35.9 | 35.9 | 35.9 |
Second Shoulder Room (in) | 52.8 | 52.8 | 52.8 |
SE | XSE | XSE Premium | |
---|---|---|---|
Base Curb Weight (lbs) | 3461 | 3516 | 3571 |
Traffic Jam Assist |
Vehicle Stability Control (VSC) Electronic Stability Control (ESC) |
ABS And Driveline Traction Control |
Side Impact Beams |
Dual Stage Driver And Passenger Seat-Mounted Side Airbags |
Blind Spot Monitor (BSM) Blind Spot |
Pre-Collision System (PCS) w/Intersection Support and Rear Cross-Traffic Alert (RCTA) Front Cross-Traffic Alert (FCTA) |
Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist |
Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning |
Collision Mitigation-Front |
Driver Monitoring-Alert |
Evasion Assist |
Low Tire Pressure Warning |
Dual Stage Driver And Passenger Front Airbags |
Curtain 1st And 2nd Row Airbags |
Airbag Occupancy Sensor |
Rear Side-Impact Airbag |
Rear Child Safety Locks |
Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners |
Back-Up Camera |
Front and Rear Parking Assist w/Automatic Braking (PA w/AB) Front And Rear Parking Sensors |
Pre-Collision System (PCS) w/Intersection Support Front Cross-Traffic Alert (FCTA) |
Collision Mitigation-Rear |
NHTSA CRASH TEST RESULTS | N/A |
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