In its latest Super Bowl ad, Melissa McCarthy gives us a lighthearted glimpse at some of the worst things that can happen when you try to save trees, whales, rhinos, and the icecap.
2017 Kia Niro
The 2017 Kia Niro is based on the brand's first dedicated hybrid platform that, in addition to the current model, will also spawn a plug-in hybrid as well as a pure electric model.
The Niro lineup is aimed squarely at Toyota's Prius. But if the brand's latest Super Bowl ad is any indication, it looks as if Kia is taking a distinctly different tack in marketing its earth-friendly sedan by poking a little fun at traditional hybrid buyers.
Kia Nero Super Bowl ad "Hero's Journey"
The ad takes place in the open ocean, a forest, the African savannah, and the arctic. In the middle of it all is comedian Melissa McCarthy who is only "trying to help." Unfortunately, her assistance is thwarted by a breaching whale, an overzealous lumberjack, a charging rhinoceros, and a disintegrating ice shelf.
"For years, I've been trying to find the perfect project that combined the real threat of me breaking every bone in my body, with my desire to help save the environment. Thanks Kia!!! XOXO Love, Melissa," said McCarthy.
The ad also gives Kia the chance to jump start sales of its newest hybrid on a national stage.
According to Michael Sprague, chief operating officer and Executive Vice President, Kia Motors America, "People will go to great lengths to support the causes they are passionate about, and the Niro is a ‘smarter kind of crossover' for those looking to go green without making sacrifices. The Niro is like nothing consumers have seen before, and with an audience of over 100 million people tuning in, Melissa McCarthy is the perfect partner to tell the world about Kia's uniquely alluring yet practical new crossover."
Where to view the Nero Super Bowl ad
Earlier today, Kia became the first advertiser to debut a Super Bowl commercial on Facebook Messenger. You can also view it at YouTube.com/Kia.
Of course, it's also scheduled to air during the third quarter of the Super Bowl. But there's one more thing: according to Kia, during the game " consumers engaging with the interactive NiroBot for Messenger will have the opportunity to win MPGs ("Melissa's Precious Gear"), including more than 40 props and assorted items from the set of the commercial."